请输入您要查询的百科知识：

　

词条 Hooper's Hooch
释义

  1. Creation

  2. Criticism

  3. Re-introduction

  4. References

{{EngvarB|date=November 2013}}{{Use dmy dates|date=November 2013}}Hooper's Hooch (often simply referred to as Hooch) is an alcopop that was most popular during the mid-1990s. The name Hoopers refers to William Hooper (chemist), inventor of the hot water bottle and manufacturer of lemonade in the 1840s whose trademark was owned by Burton-on-Trent-based brewer Bass.[1] Launched in Britain in 1995 by Bass as an alcoholic lemonade, it was initially very popular leading to the development of orange- and blackcurrant-flavoured versions.[1][2]

At its peak, 2.5 million bottles of Hooper's Hooch were sold each week in Britain, and it was the market leader for alcopops with up to 70% of the market.[3][4][5] However, alcopops became less popular, and the drink was discontinued in the UK in 2003,[3] being reintroduced in 2012 in a lower alcohol formulation. The drink continued to be sold in the US by United States Beverage in Hard Lemonade, Hard Orange, Hard Berry and ICE (citrus) flavours.[6]

Hooper's Hooch is mostly notable for being one of the first alcopops. Its success began an industry-wide trend of incorporating lighter, less calorific drinks with alcohol equal to the amount found in a standard beer or glass of wine. As a result products such as Bacardi Breezer and Mike's Hard Lemonade are, depending on location, commonly found in pubs and bars today.

Creation

The packaging for Hooper's Hooch was created by KLP Scotland, the marketing and packaging agency for the Bass Brewery.{{citation needed|date=August 2013}}

Criticism

At the time, along with other alcopops, the drink received criticism for encouraging underage drinking by appealing to children due to its sweet taste and use of cartoon-like advertising.[2][3][7][8] With an ABV of 5.0% it was actually stronger than most lagers.[6][9] In 1996 an advertising campaign for Hooch was criticised by the Advertising Standards Authority for appealing to underage drinkers.[10] In 1997 the drink was relaunched with an 'unambiguously adult look' and a reduced sugar content to tackle that criticism, while Co-op supermarkets, Iceland, J D Wetherspoon and Whitbread stopped selling alcopops.[11][12]

Re-introduction

Hooch was reintroduced to consumers in the UK in July 2012 following a nine-year absence, with the new marketing slogan "refreshment with bite!".[9] Its bite, however had been reduced from its original nineties formulation with the new version having an ABV of 4.0%.[6][13] It is sold in the UK by Global Brands Ltd and in Asia by Resolute International Marketing BV under licence from Hooch owner Molson Coors.[13] In 2014, new adverts emerged on television featuring Keith Lemon (Leigh Francis) entering a bar and asking for "'ooch" in his trademark Northern accent, with the bartender unable to understand what he means.[14]

References

1. ^1 {{cite news|url=http://findarticles.com/p/articles/mi_qn4158/is_19950813/ai_n14000411 |title=Bass finds the proof is in the lemons |work=The Independent |location=London |date=}}
2. ^1 {{cite news|author=Jay Rayner |url=https://www.theguardian.com/travel/2004/sep/05/restaurants |title=On the streets of binge Britain |work=The Observer |date= 4 November 2005|location=London}}
3. ^1 2 {{cite news|last=Duffy |first=Jonathan |url=http://news.bbc.co.uk/1/hi/magazine/4419578.stm |title=Magazine | What happened to alcopops? |publisher=BBC News |date=9 November 2005}}
4. ^Mitchells & Butlers : Media Centre : News and reports{{dead link|date=November 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
5. ^{{cite news|url=http://findarticles.com/p/articles/mi_qn4158/is_19960919/ai_n14068582 |title=Alcopop adds fizz to Bass results |work=The Independent |location=London |date=}}
6. ^1 2 {{cite web|url=http://www.just-drinks.com/news/global-brands-relaunches-hooch-alcoholic-lemon-brew_id107502.aspx |title=Hooch Alcoholic Lemon Brew re-launched in UK |publisher=Just-drinks.com |date=2012-07-04 |accessdate=2014-06-14}}
7. ^{{cite news|url=http://findarticles.com/p/articles/mi_qn4158/is_19960103/ai_n9632371 |title=A brew to get bothered about? |work=The Independent |location=London |date=}}
8. ^{{cite news|url=http://findarticles.com/p/articles/mi_qn4158/is_19960111/ai_n9634632 |title=Brewers act to dilute 'soft' drinks criticism |work=The Independent |location=London |date=}}
9. ^1 {{cite news|title=Hooch, the 1990s alcopop, returns to bars|url=https://www.telegraph.co.uk/foodanddrink/foodanddrinknews/9381014/Hooch-the-1990s-alcopop-returns-to-bars.html|work=The Daily Telegraph|accessdate=1 August 2013|date=6 July 2012|location=London}}
10. ^{{cite news|url=http://findarticles.com/p/articles/mi_qn4158/is_19960117/ai_n9637274 |title=Alcoholic lemonade posters breach code |work=The Independent |location=London |date=}}
11. ^{{cite web|url=http://www.brandrepublic.com/News/55243/ |title=Bass redesigns for adult Hooch – Brand Republic News |publisher=Brandrepublic.com |date=11 September 1997 |accessdate=1 August 2013}}
12. ^{{cite news|url=http://findarticles.com/p/articles/mi_qn4158/is_19970808/ai_n14123275 |title=Brewers take a fresh look at the alcopops market |work=The Independent |location=London |date=}}
13. ^1 {{cite web|url=http://www.thedrinksbusiness.com/2012/07/retro-alcopop-hooch-makes-a-comeback/ |title=Retro alcopop Hooch makes a comeback |publisher=Thedrinksbusiness.com |date=5 July 2012 |accessdate=1 August 2013}}
14. ^{{cite web |url=http://www.thedrum.com/news/2014/02/03/hooch-employs-keith-lemon-bring-brand-back-90s-oblivion |title=Hooch employs Keith Lemon to bring back the brand from 90s oblivion |publisher=thedrum.com |date=3 February 2014 |accessdate=3 June 2014}}

3 : Alcopops|British brands|Products introduced in 1995
随便看

　

开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。

　

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间：2024/9/20 12:31:19