| 词条 | Howard Gossage |
| 释义 |
A non-conformist who railed against the norms of so-called scientific advertising in his day, Gossage introduced several innovative techniques to the advertising practice that would only become appreciated decades after his death.[3] Gossage is credited with introducing the media theorist Marshall McLuhan to media and corporate leaders thereby providing McLuhan his entry into mainstream renown.[5] More widely, Gossage was involved in some of the first environmental campaigning in the USA with the Sierra Club, and in the establishment of Friends of the Earth through his friendship with David Brower.[6] Co-founder at age 36 of the advertising agency Wiener & Gossage, Howard Gossage is listed by Advertising Age at number 23 of its 100 advertising people of the 20th century.[7] AdAge.com calls Gossage a "copywriter who influenced ad-makers worldwide."[8] Out of a re-purposed firehouse nestling in San Francisco's old Barbary Shore neighborhood, Gossage created the headquarters of his advertising agency (Freeman, Mander & Gossage). The building would become a salon where many of that era's influential thinkers congregated,[3] from John Steinbeck to Buckminster Fuller, Tom Wolfe to Stan Freberg.[9][10] In 2012 the multi-award-winning Creative Director Steve Harrison authored a book about the life of Howard Gossage entitled 'Changing the world is the only fit work for a grown man'.[11] References1. ^{{cite web|title=The Socrates of San Francisco: A Documentary About the Life of Howard Luck Gossage|url=http://howardluckgossage.com/|accessdate=20 March 2014}} {{Authority control}}{{DEFAULTSORT:Gossage, Howard}}{{Advertising-stub}}2. ^{{cite book|last=Goodby|first=Jeff|title=The Book of Gossage|year=2006|publisher=Copy Workshop; 2nd edition|location=San Francisco|isbn=978-1887229289}} 3. ^1 2 {{cite book|last=Harrison|first=Steve|title=Changing the World is the Only Fit Work for a Grown Man|year=2012|publisher=AdWorld Press|isbn=978-0957151505}} 4. ^{{cite book|last=Cortese|first=Anthony|title=Provocateur: Images of Women and Minorities in Advertising|publisher=Rowman|page=9}} 5. ^Rothenberg, Randall (1994). Where the Suckers Moon: The Life and Death of an Advertising Campaign. NY: Vintage Books, p. 188 6. ^{{cite web|title=The Ad Man Who Helped Create Earth Day|url=http://www.adbuzz.com/earthday/|accessdate=20 March 2014}} 7. ^{{cite web|url=http://adage.com/century/people023.html|title=Advertising Age Person of the Century|publisher=Advertising Age|authorlink=Person of the Century}} 8. ^{{cite web|title=Howard Luck Gossage|url=http://adage.com/article/special-report-the-advertising-century/howard-luck-gossage/140202/|publisher=Ad Age|accessdate=20 March 2014}} 9. ^{{cite web|title=The Howard Gossage 4 Point Program|url=http://www.adbuzz.com/OLD/AAAHoward%20Gossage%204%20Point.doc|accessdate=20 March 2014}} 10. ^{{cite web|title=Marshall McLuhan|url=http://www.canadianadvertisingmuseum.com/mcluhan-bio.php|publisher=The Canadian Advertising Museum|accessdate=20 March 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20140904172537/http://canadianadvertisingmuseum.com/mcluhan-bio.php|archivedate=4 September 2014|df=}} 11. ^[https://www.amazon.com/Changing-World-Only-Work-Grown/dp/0957151500 Steve Harrison book on Howard Gossage] 3 : 1917 births|1969 deaths|American marketing people |
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