词条 | HowTo.tv |
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| name = HowTo.tv | logo = HowToTv Logo.png | logo_size = 150px | company_type = Limited liability company | location_city = London | location_country = United Kingdom | screenshot = HowToTv-Screenshot.png | screenshot_size = 210px | caption = Screenshot of HowTo.tv's homepage | url = HowTo.tv | current_status = Active | alexa = {{IncreaseNegative}} 1,642,640 ({{as of|2014|4|1|alt=April 2014}})[1] | website_type = Video hosting service }}HowTo.tv is a video website that hosts instructional, brand-sponsored, videos on how to accomplish certain tasks, such as how to tie a tie or how to apply makeup. Users may view the videos directly on the website or download them to their mobile phone or iPod.[2] HowTo.tv founders argue that instructional videos are a more efficient way to reach to customers than traditional advertising. Thus, founder Howard Kosky told The Guardian, "the only people we would expect to go and view how to repair a bicycle puncture will be those people who have a bicycle and have a puncture, for a company like Halfords that's a very, very highly indexed pound as invested as there's zero wastage."[3] L'Oréal,[4] Wilkinson,[5] npower,[6] Vodafone[2] among others are currently showcasing their videos on HowTo.tv. References1. ^{{cite web|url= http://www.alexa.com/siteinfo/HowTo.tv |title= Howto.tv Site Info | publisher= Alexa Internet |accessdate= 2014-04-01 }} {{UK-corp-stub}}2. ^1 {{cite journal|date=2007-06-03|title=DIY group boosts skills video pioneer|journal=The Mail on Sunday|page=30|url=http://www.howto.tv/mediacoverage/mailonsunday_1}} 3. ^{{cite journal|last=Allen|first=Katie|date=2007-06-04|title=How-to-films get ahead in web advertising|journal=The Guardian}} 4. ^{{cite web|url=http://www.howto.tv/show/apply_minerals_make-up |title=How To Apply Minerals Make-up |publisher=Howto.tv |date= |accessdate=2009-05-16}} 5. ^{{cite web|url=http://www.howto.tv/show/maintain_bikini_area |title=How to maintain your bikini area |publisher=Howto.tv |date= |accessdate=2009-05-16}} 6. ^{{cite web|url=http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=64752|title=Npower reveals Wallace & Gromit TV ad|publisher=MarketingWeek|accessdate=2009-04-12}} 2 : British websites|How-to websites |
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