| 词条 | Huge (digital agency) |
| 释义 |
| name = Huge | logo = Huge logo 1.jpg | logo_size = 300px | foundation = 1999 | hq_location = Brooklyn | key_people = Michael Koziol, CEO | services = Business Consulting, Branding, Data Science, Research, Experience Design, Physical Design, Service Design, Technology, SEO, Marketing Campaigns, Content Development, Social Media, PR, CRM | num_locations = 12 | area_served = Worldwide | parent = Interpublic Group of Companies | industry = Design, Technology, Marketing | num_employees = 1500[1][2] | homepage = http://www.hugeinc.com }}Huge is an experience design and digital marketing agency that provides strategy, marketing, design, and technology services to Fortune 100 companies. The company was founded in DUMBO, Brooklyn, and was named one of Advertising Age's 10 A-List agencies in 2012,[3] Digiday's Most Innovative Agency in 2016.[4] HistoryHuge was founded by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro. Skokna and Kirovski, friends and colleagues at Deutsch, first established the agency out of Skokna's apartment in 1999.[5] The agency’s first client was IKEA who hired Huge to redesign its websites.[6] Between 2005 and 2010, Huge also won and launched web design initiatives for JetBlue, CNN, Reuters, Four Seasons, Pepsi, and Target.[5] In 2007, the agency expanded into bigger premises in DUMBO and opened an office in Los Angeles. In 2008 The Interpublic Group acquired a stake in Huge for close to $40 million.[7][8][9] In 2009, Huge was named the fastest-growing company across all marketing disciplines by Advertising Age.[5] In 2010, Pepsi announced it was working with Huge on the Pepsi Refresh project, using social media to fund public good projects.[10] Later that year, Aaron Shapiro was named CEO and IPG announced an investment of between $8 million and $10 million to accelerate global expansion for Huge with new offices in Brazil, China, Singapore, and Japan. At this time Skokna and Kirovski departed Huge.[11] In 2011, Huge launched a UX School program offering 12 week UX apprenticeships[12] and opened offices in Rio de Janeiro and London. In 2011, Huge also began working with HBO to design and launch HBO GO, leading to the adoption of streaming TV initiatives by most cable TV brands. Huge would later work with Fox, FX Now, The Simpsons, and Hulu on direct to consumer TV initiatives. Additional offices were opened in San Francisco (later relocated to Oakland), Portland and Washington, DC in 2012. In 2013, Huge opened a production studio to support its expansion from product and web design into marketing as the agency took on integrated marketing work for Samsung[13][14] and was named social media AOR for Audi.[15] In 2013, Huge also launched the first redesign of New York City's municipal website in a decade.[16][17] In January 2014, Huge launched a new website and a redesigned logo.[18] The company announced in March 2018 statement that Shapiro would depart the company in May 2018 after 13 years overseeing the growth of the agency. Michael Koziol, international president at Huge, will replace Shapiro as CEO.[19] RecognitionHuge was first recognized as an Agency to Watch by Advertising Age in 2010 and 2011. In 2011, Mashable also named Huge one of five leading digital marketing agencies.[20] In 2012, Huge was named one of Advertising Age's 10 A-List agencies[3] In 2014, Huge was awarded a Made in NY award by Mayor Bill DeBlasio for its work with the city on NYC Go and NYC.gov. Aaron Shapiro accepted the award on behalf of the agency.[21] In October 2015, Huge was named 2015 iMedia Agency Award finalist for Agency of the Year.[22] References1. ^{{Cite news|url=https://www.wsj.com/articles/can-you-keep-your-meeting-to-five-minutes-1510069931?tesla=y|title=Can You Keep Your Meeting to Five Minutes?|last=Shellenbarger|first=Sue|date=November 7, 2017|work=The Wall Street Journal|access-date=|archive-url=|archive-date=|dead-url=}} 2. ^{{cite news|url=http://money.cnn.com/galleries/2010/technology/1011/gallery.silicon_beach_companies.fortune/5.html|title=A tour of New York's startup 'Silicon Beach'|publisher=Fortune, November 2010 | date=6 December 2010}} 3. ^1 {{Cite news|url=http://adage.com/article/special-report-agency-alist/huge-9-ad-age-agency-a-list/232241/|title=Huge is No. 9 on the Ad Age Agency A-List|last=Patel|first=Kunur|date=January 23, 2012|work=Advertising Age|access-date=|archive-url=|archive-date=|dead-url=}} 4. ^{{Cite news|url=https://digiday.com/awards/huge-casper-and-refinery29-most-innovative-2016-digiday-awards/|title=Casper is this year’s Most Innovative Brand at the 2016 Digiday Awards|last=|first=|date=November 17, 2016|work=Digiday|access-date=|archive-url=|archive-date=|dead-url=}} 5. ^1 2 {{Cite news|url=https://www.commarts.com/features/huge|title=Huge|last=Berger|first=Warren|date=November 1, 2010|work=Communication Arts|access-date=|archive-url=|archive-date=|dead-url=}} 6. ^{{Cite news|url=http://99u.com/articles/6073/david-skokna-theres-no-such-thing-as-a-b-team-|title=David Skokna: There’s No Such Thing as a B-Team|last=Anderson|first=Ariston|date=|work=99U|access-date=|archive-url=|archive-date=|dead-url=}} 7. ^{{Cite news|url=http://www.crainsnewyork.com/40under40/2011/Shapiro|title=40 Under 40 Class of 2011: Aaron Shapiro, 39|last=Spencer|first=Benjamin|date=|work=Crain's New York Business|access-date=|archive-url=|archive-date=|dead-url=}} 8. ^{{Cite news|url=http://www.adweek.com/digital/ipg-buys-digital-shop-huge-96520/|title=IPG Buys Digital Shop Huge|last=Morrisey|first=Brian|date=July 30, 2008|work=Adweek|access-date=|archive-url=|archive-date=|dead-url=}} 9. ^{{Cite news|url=http://adage.com/article/agency-news/interpublic-buys-huge/130004/|title=Interpublic Buys Into Huge|last=Parekh|first=Rupal|date=July 30, 2008|work=Advertising Age|access-date=|archive-url=|archive-date=|dead-url=}} 10. ^{{Cite news|url=https://www.nytimes.com/2010/02/01/business/media/01adco.html|title=Pepsi Invites the Public to Do Good|last=Elliot|first=Stuart|date=|work=The New York Times|access-date=|archive-url=|archive-date=|dead-url=}} 11. ^{{cite news|url=http://adage.com/agencynews/article?article_id=146431|title=Two Founders of Digital Shop Huge to Depart; Amid Leadership Shuffle, Interpublic Touts Big Investment for Global Expansion|last=Patel|first=Kunur|date=13 October 2010|work=Advertising Age|access-date=|archive-url=|archive-date=|dead-url=|publisher=Kunur Patel, Advertising Age}} 12. ^{{Cite news|url=http://www.thenyegotist.com/news/local/2011/july/20/huge-schools-not-out-summer|title=At Huge, School's Not Out for the Summer|last=Riley-Adams|first=Ella|date=July 20, 2011|work=The New York Egotist|access-date=|archive-url=|archive-date=|dead-url=}} 13. ^{{Cite news|url=https://mashable.com/2013/06/21/usher-samsung/#vpHceYiz0gqr|title=Usher and Samsung: A Blueprint for Viral Success|last=Popescu|first=Adam|date=June 21, 2013|work=Mashable|access-date=|archive-url=|archive-date=|dead-url=}} 14. ^{{Cite news|url=http://www.thedrum.com/news/2013/06/17/samsung-teams-usher-create-film-its-smart-tv|title=Samsung teams up with Usher to create film for its Smart TV|last=Faull|first=Jennifer|date=June 17, 2013|work=The Drum|access-date=|archive-url=|archive-date=|dead-url=}} 15. ^{{Cite news|url=http://adage.com/article/agency-news/audi-taps-brooklyn-based-huge-handle-social-media-efforts/241353/|title=Audi Taps Brooklyn Based Huge to Handle Social Media Efforts|last=Bruell|first=Alexandra|date=May 8, 2013|work=Advertising Age|access-date=|archive-url=|archive-date=|dead-url=}} 16. ^{{Cite news|url=https://www.nytimes.com/2013/09/30/nyregion/new-york-citys-internet-site-gets-a-user-friendly-update.html?_r=0|title=City’s Web Site is Redesigned for First Time in a Decade|last=Yee|first=Vivian|date=September 29, 2013|work=The New York Times|access-date=|archive-url=|archive-date=|dead-url=}} 17. ^{{Cite news|url=https://www.fastcodesign.com/3018831/new-york-citys-website-gets-a-hurricane-proof-makeover?partner=rss|title=New York City’s Website Gets A Hurricane-Proof Makeover|last=Wilson|first=Mark|date=September 30, 2013|work=Fast Company|access-date=|archive-url=|archive-date=|dead-url=}} 18. ^{{Cite news|url=https://digiday.com/marketing/huge-logo-redesign|title=Huge gets a slim new logo|last=Rae|first=Haniya|date=January 21, 2014|work=Digiday|access-date=|archive-url=|archive-date=|dead-url=}} 19. ^{{Cite news|url=https://www.wsj.com/articles/huge-ceo-aaron-shapiro-to-leave-the-ipg-digital-agency-1522327801|title=Huge CEO Aaron Shapiro to Leave the IPG Digital Agency|last=Bruell|first=Alexandra|date=2018-03-29|work=Wall Street Journal|access-date=2018-03-29|language=en-US|issn=0099-9660}} 20. ^{{Cite news|url=https://mashable.com/2011/03/29/innovative-digital-marketing-agencies/#d1DnTf.otSq8|title=Top 5 Innovative Digital Marketing Agencies|last=Drell|first=Lauren|date=March 29, 2011|work=Mashable|access-date=|archive-url=|archive-date=|dead-url=}} 21. ^{{Cite news|url=https://www.hollywoodreporter.com/news/neil-patrick-harris-louis-ck-746659|title=Neil Patrick Harris, Louis C.K., Steve Buscemi to Receive 'Made in NY' Award|last=Siegel|first=Tatiana|date=November 5, 2014|work=The Hollywood Reporter|access-date=|archive-url=|archive-date=|dead-url=}} 22. ^{{Cite web|url=http://www.marketwatch.com/story/finalists-announced-for-the-2015-imedia-agency-awards-2015-10-16|title=Finalists announced for the 2015 iMedia Agency Awards|website=MarketWatch|accessdate=2015-10-28}} External links
4 : Companies based in New York City|Advertising agencies of the United States|Interpublic Group|Internet marketing companies |
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