请输入您要查询的百科知识:

 

词条 Internet Advertising Bureau
释义

  1. Chairman

  2. Chief Executive

  3. Activities

      Spend & Audience Benchmarking    Flagship Events    Training    Policy Guidance    Councils & Working Groups  

  4. References

  5. External links

{{COI|date=December 2017}}

The Internet Advertising Bureau UK (IAB UK) is a trade association for online and mobile advertising in the United Kingdom, founded in 1997. It promotes growth and best practice for advertisers, agencies, and media owners.

Chairman

Richard Eyre has been the Chairman of IAB UK since March 2003. In 2013 he was awarded the Advertising Association's Mackintosh Medal.[1] In January 2014 he was appointed a CBE for services to advertising and the media in the New Years Honours.[2]

Chief Executive

Guy Phillipson was the Chief Executive of IAB UK from 2005 to January 2017.[3] Former IAB Chief Operating Officer, Jon Mew was announced as the company's new CEO on 5 January 2017.[4]

Activities

Spend & Audience Benchmarking

The IAB PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on PC for the first time.[5]

The IAB works with UKOM on establishing the industry-approved standard for online audience measurement.{{Citation needed|date=December 2017}}

Flagship Events

The IAB holds two flagship events, Mobile Engage[6] and Engage,[7] in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB’s Engage event won an award for In House Event of the Year at the UK Event Awards.[8] In 2014, Mobile Engage won Corporate Event of the Year at the same awards.

In May 2015 it was announced that it would be the last ever Mobile Engage.[9] From 2016 there will be an annual Leadership Summit bringing together senior industry leaders for discussions.

Training

The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.{{Citation needed|date=December 2017}}

Policy Guidance

The IAB established a regulatory department in 2008 with the appointment of Nick Stringer[10] to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU, and consumer groups.

Councils & Working Groups

IAB members participate in councils and working groups covering online disciplines; these councils help guide and deliver IAB initiatives.{{Citation needed|date=December 2017}}

References

1. ^{{cite news|last1=Ridley|first1=Louise|title=AA honours Eyre with Mackintosh Medal|url=http://www.campaignlive.co.uk/article/aa-honours-eyre-mackintosh-medal/1177974|accessdate=23 July 2016|work=Campaign|date=11 April 2013}}
2. ^{{cite news|last1=Watkins|first1=James|title=TV and advertising boss appointed CBE in honours list|url=http://www.getsurrey.co.uk/news/local-news/tv-advertising-boss-appointed-cbe-6456392|accessdate=23 July 2016|work=Get Surrey|date=31 December 2013}}
3. ^{{cite news|title=IAB appoints Guy Phillipson as CEO|url=https://econsultancy.com/nma-archive/39913-iab-appoints-guy-phillipson-as-ceo|accessdate=23 July 2016|work=Econsultancy|date=4 January 2005}}
4. ^{{cite news|url=http://www.campaignlive.co.uk/article/iab-uk-promotes-jon-mew-ceo/1419869 |title=IAB UK promotes Jon Mew to CEO |first=Simon |last=Gwynn |date=5 January 2017 |work=Campaign}}
5. ^{{cite news |url=http://www.marketingtechnews.net/news/2016/oct/12/mobile-display-ad-spend-overtakes-pc-and-tablet-first-time-iab-says/ |title=Mobile display ad spend overtakes PC and tablet for first time, IAB says |first=Rachael |last=Power |date=12 October 2016 |work=Marketing Tech}}
6. ^{{cite news|last1=Lepitak|first1=Stephen|title=Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference|url=http://www.thedrum.com/opinion/2012/05/17/google-twitter-financial-times-mediacom-coca-cola-insight-iab-mobile-engage|accessdate=23 July 2016|work=The Drum|date=17 May 2012}}
7. ^{{cite news|last1=Kotecha|first1=Amit|title=Reflections on IAB Engage|url=http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/|work=Marketing Blogged|date=29 October 2013|archiveurl=https://web.archive.org/web/20140303015331/http://marketingblogged.marketingmagazine.co.uk/2013/10/29/reflections-on-iab-engage/|archivedate=3 March 2014}}
8. ^{{cite web|title=UK Event Awards|url=http://www.ukeventawards.com/results|website=The Drum|archiveurl=https://web.archive.org/web/20131207022226/http://www.ukeventawards.com/results|archivedate=7 December 2013|date=7 December 2013}}
9. ^{{cite news|title=IAB UK bids farewell to flagship Mobile Engage event|url=http://www.iabuk.net/about/press/archive/iab-uk-bids-farewell-to-flagship-mobile-engage-event|accessdate=23 July 2016|work=www.iabuk.net|date=14 May 2015}}
10. ^{{cite news|last1=Pinkerfield|first1=Hayley|title=IAB appoints Orange man for new regulatory role|url=http://www.campaignlive.co.uk/article/778101/iab-appoints-orange-man-new-regulatory-role|accessdate=23 July 2016|work=Campaign|date=22 January 2008}}

External links

  • Internet Advertising Bureau UK

3 : Industry trade groups based in the United Kingdom|Advertising in the United Kingdom|Advertising trade associations

随便看

 

开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。

 

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间:2024/11/14 5:12:41