| 词条 | Jacquelyn Ottman |
| 释义 |
|Image = Uncropped JO Smiling 051816.jpg |bSize = 800 |cWidth = 400 |cHeight = 400 |oTop = 0 |oBottom = 300 |oLeft = 250 |oRight = 200 |Location = right |Description = Jacquelyn Ottman }}{{coi|date=July 2011}}{{thirdparty|date=February 2017}}{{Infobox person |image = |image_caption = |name = Jacquelyn Ottman |nationality = United States |birth_date = 1955 |birth_place = New York City |occupation=Founder and Principal, J. Ottman Consulting Sustainability Strategist Green Marketing expert and author |}} Jacquelyn A. Ottman (born 1955) is a New York City-based consultant specializing in sustainability strategy, green marketing, and eco-innovation. She is the author or co-author of four books on green marketing, including The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding.[2] She has advised Fortune 500 companies,[3] including GE, Johnson & Johnson,[4] and Procter & Gamble,[5] along with the United States Environmental Protection Agency Energy Star Label[6] She blogs at GreenMarketing.com and at WeHateToWaste.com. EducationOttman is a graduate of Smith College, a private, independent women's liberal arts college in Northampton, Massachusetts. She has also been awarded an advanced certification from the Creative Education Foundation in facilitating the Osborn-Parnes Creative Problem Solving Process.[7]{{Better source|date=November 2010}} CareerOttman worked for over twelve years in New York advertising agencies before setting up her own company, J. Ottman Consulting, in 1989.[8] Ottman was the founding co-chair of the Sustainable Brands Conference in 2007 and continued to co-chair in 2008 and 2009, giving the keynote address on sustainable branding ideas.[9] The former co-chair of the NYC chapter of O2,[10] the global network of green designers and marketers, for seven years she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.[11] She is the founding co-chair of the Sustainable Business Committee of the Columbia Business School Alumni Club of New York [12] and sits on the Advisory Boards of the Centre for Sustainable Design (UK),[13] and the Center for Small Business and the Environment.[14] In 2012, she founded WeHateToWaste.com, a global platform for sharing stories about reducing waste in consumer lifestyles. She is the founding chair of the Residential Recycling and Reuse Committee of the Manhattan Solid Waste Advisory Board. AwardsIn 2005, Ottman was named one of “25 Environmental Champions of the Year” by Interiors and Sources magazine in 2005, along with Robert F. Kennedy Jr and George F. Pataki, Governor of NY.[15] In 2004, Ottman was awarded a $50,000 Innovation Grant from US EPA to create the Design:Green Educational Initiative for Eco-Design.[16] Design:Green now continues as a course in the online Certificate in Sustainable Design program of the Minneapolis College of Art and Design.[17] In 2002, J. Ottman Consulting Inc. won an award for "Advancing an Understanding of Green Marketing and Eco-Innovation as Sources of Competitive Advantage in Modern Business" from the American Society for Competitiveness.[18] In 2010, Ottman's book The New Rules of Green Marketing was named a Top 40 Sustainability Book of 2010 by the Cambridge University (UK) Program for Sustainability Leadership. [19] Publications
References1. ^1 {{cite web| title = Greenleaf publishing bookshop| work = | publisher = | url = http://www.greenleaf-publishing.com/productdetail.kmod?productid=3192| format = .html| accessdate =3 November 2010 }} [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18]2. ^1 {{cite web| title = Me First, Planet Later? with Jacquelyn Ottman| work = | publisher = Women of Green | url = http://womenofgreen.com/2010/05/me-first-planet-later-with-jacqueline-ottman-author-of-green-marketing-podcast-16/| format = .html| accessdate =3 November 2010 }} 3. ^1 {{cite web| title = The New Rules product information| work = | publisher = world.edu | url = http://world.edu/products/the-new-rules-of-green-marketing-strategies-tools-and-inspiration-for-sustainable-branding/| format = .html| accessdate =3 November 2010 }} 4. ^1 {{cite web| title = Partners in Sustainable Consulting| work = | publisher = | url = http://www.domani.com/our-partners.php| format = .html| accessdate =3 November 2010 }} 5. ^1 {{cite web| title = How to Market Goods As Environmentally Friendly| work = | publisher = The Wall Street Journal Center For Entrepreneurs Startup Journal| url = http://www.greenmarketing.com/files/news/wsj_1aug05.pdf | format = .pdf| accessdate =3 November 2010}} 6. ^1 {{cite web|url=http://www.sustainablelifemedia.com/about/advisors/jacquelynottman|title=Jacquelyn A. Ottman|work=Sustainable Life Media|accessdate=5 November 2010|deadurl=yes|archiveurl=https://web.archive.org/web/20110314103112/http://www.sustainablelifemedia.com/about/advisors/jacquelynottman|archivedate=14 March 2011|df=}} 7. ^1 {{cite web|url=http://www.ecomall.com/greenshopping/greencorner.htm|title=Green Marketing Corner |accessdate=6 December 2010}} 8. ^1 {{cite web| title = Sustainable Brands Conference Program of Events| work = | publisher = | url = http://www.sustainablelifemedia.com/files/SB08Schedule/SB08Schedule.pdf| format = .pdf| accessdate =3 November 2010 }} 9. ^1 {{cite web| title = o2NYC News| work = | publisher = | url = http://o2nyc.net/news.php?cat=32| format = .html| accessdate =3 November 2010 }} 10. ^1 {{cite web| title = NEWS FROM THE AMERICAN MARKETING ASSOCIATION| work = | publisher = | url = http://www.ecomall.com/business/award.htm| format = .html| accessdate =3 November 2010 }} 11. ^1 {{cite web|title=MAKING GREEN FROM GREEN: KICK-OFF EVENT. RECEPTION & KEYNOTE |work= |publisher= |url=http://www.cbsacny.org/article.html?aid=750 |format=.html |accessdate=3 November 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20101121022303/http://cbsacny.org/article.html?aid=750 |archivedate=2010-11-21 |df= }} 12. ^1 {{cite web| title = CfSD Advisory Board | work = | publisher = | url = http://www.cfsd.org.uk/CfSD/about/index.html| format = .html| accessdate =3 November 2010 }} 13. ^1 {{cite web| title = Aout CSBE| work = | publisher = | url = http://www.aboutcsbe.org/leadership.html| format = .html| accessdate =3 November 2010 }} 14. ^1 {{cite web| title = Ottman Named 2005 Environmental Champion| work = |publisher = Environmental News Network|url = http://www.enn.com/press_releases/1444/print | accessdate =3 November 2010 }} 15. ^1 {{cite web| title = DESIGN:GREEN MINNEAPOLIS WORKSHOP ATTRACTS 99 PARTICIPANTS | work = |publisher = |url = http://www.world-wire.com/news/0507040001.html | accessdate =3 November 2010 }} 16. ^1 {{cite web| title = Sustainable Design Course Catalog | work = |publisher = |url = http://www.mcad.edu/showPage.php?pageID=1421#design_green | accessdate =3 November 2010 }} 17. ^1 {{cite web| title = Previous Award Recipients and Recognition| work = |publisher = American Society for Competitiveness|url = http://remote.ecobit.iup.edu/asc/public_html/default.php?page=asc_awards | accessdate =3 November 2010 }} 18. ^1 {{cite web| title= CPSL Top 40 Sustainability Books of 2010| work= |publisher =Cambridge University Program for Sustainability Leadership|url = http://www.cpsl.cam.ac.uk/Resources/State%20of%20Sustainability%20Leadership/Sustainability%20Bookshelf.aspx}} }} External links
8 : 1955 births|Living people|American marketing people|American women writers|Sustainability advocates|Smith College alumni|Branding consultants|Marketing women |
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