词条 | Journal of Marketing |
释义 |
| title = Journal of Marketing | image_file = | cover = | editor = Christine Moorman | discipline = Marketing | former_names = | abbreviation = J. Mark. | publisher = American Marketing Association | country = United States | frequency = Bimonthly | history = 1936-present | openaccess = | license =
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. EditorsChristine Moorman, T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University is Editor in Chief. Coeditors are: [https://www.ama.org/academics/Pages/Journal-of-Marketing-Editors.aspx#Heerde Harald J. van Heerde] is the SHARP Research Professor of Marketing at the University of New South Wales, Sydney, Australia; [https://www.ama.org/academics/Pages/Journal-of-Marketing-Editors.aspx#Moreau C. Page Moreau] is the John R. Nevin Professor of Marketing Wisconsin School of Business, University of Wisconsin–Madison; and Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. Approximately 48 associate editors and an editorial review board participate in the journal's publication. Special issuesThe journal has published special issues on a various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. ReferencesExternal links
5 : English-language journals|Marketing journals|Publications established in 1936|Bimonthly journals|Academic journals published by learned and professional societies |
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