| 词条 | Kelley Blue Book |
| 释义 |
| name = Kelley Blue Book Co. | logo = Kelley Blue Book horizontal.JPG | type = Subsidiary of Cox Automotive | founded = {{start date and age|1918}} (as The Kelley Kar Company) {{start date|1926}} (as Kelley Blue Book) | founder = Les Kelley | location = Irvine, California, U.S. | key_people = Les Kelley, Founder Buster Kelley Steve Lind, President[1] | industry = Information services, E-commerce software, Automotive | parent = Cox Automotive[2] (Cox Enterprises) | homepage = http://www.kbb.com }} Kelley Blue Book is an Irvine, California-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry.[3][4][5][6][7][8][9] The company is owned by the Cox Automotive subsidiary of Cox Enterprises. HistoryThe company began as the Kelley Kar Company founded by Les Kelley in 1918.[5][8][10] Kelley started the company with three Model T Fords.[11] His younger brother, Buster, worked with Kelley as a lot boy.[11] By using data collected from the dealership, Kelley published the company’s first Blue Book in 1926, which became a standard guide in automotive trade in determining car value.[8][9][11] Kelley Blue Book was formed in 1926, and the Kelley family continued its dealership business in Southern California for several decades.[5][8][11] By the 1960s, the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide.[8] Kelly Blue Book guide became the first publication to use mileage to determine a car's value.{{cn|date=December 2018}} In 1995, Kelley Blue Book created its company website, which contained tips and pricing information from its hardcopy guide.[12] In December 2010, Kelley Blue Book was purchased by AutoTrader.com.[5][6][13] After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc.[14] In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.[15] SponsorshipIn 2014, Kelley Blue Book signed a two-year agreement with Hendrick Motorsports to be a primary sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS NASCAR Sprint Cup Series team.[16][17] ServicesThe company reports market value prices for new and used automobiles of all types, as well as motorcycles.[18] For both new and used automobiles, KBB provides a Fair Market Range and Fair Purchase Price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.[19][20] For new automobiles, KBB also provides information about a car's MSRP and dealer invoice price.[21] For used cars, KBB provides retail value, certified pre-owned value, trade-in value and private party value.[22][23] Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and 5-Year Cost to Own information for new cars.[24][25] RecognitionIn 2012-2014, Harris Poll recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year.[26][27] In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.[28] References1. ^{{cite web | url = http://www.ajc.com/news/business/new-presidents-named-for-autotrader-kelley-blue-bo/ngt8L/ | title = New presidents named for AutoTrader.com, Kelley Blue Book | publisher = AJC.com | date = 5 August 2014 | accessdate = 21 September 2014 | author = Christopher Seward}} 2. ^{{cite web | title = Cox creates wholesale, retail auto sales giant | url = https://www.usatoday.com/story/money/cars/2014/08/21/cox-automotive-enterprises-manheim-autotrader-kbb/14379373/ | publisher = USA Today | date = 21 August 2014 | accessdate = 21 September 2014 | author = Fred Meier}} 3. ^{{cite web | url = http://money.usnews.com/money/blogs/my-money/2014/09/10/7-things-you-must-do-before-buying-a-used-car | title = 7 Things You Must Do Before Buying a Used Car | publisher = U.S. News & World Report | date = 10 September 2014 | accessdate = 21 September 2014 | author = Sabah Karimi}} 4. ^{{cite web | url = http://members.jacksonville.com/autos/2014-08-22/story/kbb-chevrolet-impala-tops-comfortable-cars-list | title = KBB: Chevrolet Impala tops comfortable cars list | publisher = Florida Times-Union | date = 22 August 2014 | accessdate = 21 September 2014}} 5. ^1 2 3 {{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4843555|title=Kelley Blue Book Profile|publisher=Bloomberg Businessweek|accessdate=September 24, 2013}} 6. ^1 {{cite web|url=https://www.wsj.com/articles/SB10001424052702304248704575574683608871098|title=Autotrader.com Buys Kelley Blue Book|publisher=Wall Street Journal|accessdate=September 24, 2013|date=October 26, 2010}} 7. ^{{cite journal|title=Kelley blue book warns of impostor website|publisher=Los Angeles Times|date=September 22, 2011|author=Hirsch, J.}} 8. ^1 2 3 4 {{cite journal|title=Kelley Blue Book Tests the World Wide Web as a Distribution Source|publisher=New York Times|date=October 28, 1996}} 9. ^1 {{cite web|url=http://cars.chicagotribune.com/fuel-efficient/news/chi-the-top-ranked-fuel-efficient-family-cars-for-2013-20130521|title=Fuel-efficient vehicles fill out best family cars list for 2013|publisher=Chicago Tribune|accessdate=September 24, 2013|date=May 21, 2013|author=Robert Duffer}} 10. ^{{cite web|url=http://www.autoblog.com/2011/05/26/kelley-blue-book-has-a-new-look/|title=Kelley Blue Book has a new look|publisher=Auto|accessdate=September 24, 2013|date=May 26, 2011|author=Jeff Glucker}} 11. ^1 2 3 {{cite journal|title=Used-car innovator invented the 'blue book'|date=December 11, 2001|publisher=The Globe and Mail}} 12. ^{{cite web | url=http://www.ocmetro.com/t-autotradercom_kbb_purchase_10262010.aspx | accessdate=30 July 2014 | title= AutoTrader.com buys Kelley Blue Book | author = Kristen Schott | work = OC Metro | date = 26 October 2010}} 13. ^{{cite web|url=https://blogs.wsj.com/deals/2010/10/26/kelley-blue-book-sold-at-near-mint-condition/|title=Kelley Blue Book Sold at Near-Mint Condition|publisher=Wall Street Journal|accessdate=September 24, 2013|date=October 26, 2010|author=Shira Ovide}} 14. ^{{cite journal|title=AutoTrader plans to buy kelley blue book; terms of the deal, which requires regulatory approval, are not disclosed|publisher=LA Times|date=October 27, 2010|author=Li, S.}} 15. ^{{cite news|last=Clough|first=Richard|title=Kelley Blue Book to expand into China|newspaper=The Orange County Register|date=November 9, 2013|page=Business 1}} 16. ^{{cite web | url = http://www.nascar.com/en_us/news-media/articles/2014/2/13/dale-earnhardt-jr-sponsor-hendrick-motorsports-kelley-blue-book.html | accessdate = 30 July 2014 | title = First-time NASCAR sponsor joins Earnhardt's No. 88| work = NASCAR.com | date = 13 February 2014 }} 17. ^{{cite web | url = http://www.hendrickmotorsports.com/news/article/2014/02/13/Kelley-Blue-Book-to-sponsor-Dale-Earnhardt-Jr | accessdate = 30 July 2014 | title = Kelley Blue Book to sponsor Dale Earnhardt Jr. | work = Hendrick Motorsports | date = 13 February 2014}} 18. ^{{cite web|url=http://www.ocmetro.com/t-Kelley-Blue-Book-KBB-Cyclechex-new-Motorcycle-History-Reports-3-1-12.aspx|title=Irvine-based Kelley Blue Book partners with Cyclechex to offer used-motorcycle information|publisher=OC Metro|accessdate=September 24, 2013|author=Kirsti Correa|date=March 1, 2012}} 19. ^{{cite web | url = http://www.fi-magazine.com/news/story/2013/10/kbb-launches-price-advisor-tool.aspx | accessdate=30 July 2014 | title = KBB Launches Price Advisor Tool | work = F&I Magazine | date = 15 October 2013 }} 20. ^{{cite web | url = http://www.socaltech.com/kelley_blue_book_debuts_new_car_pricing_tool/s-0051902.html | accessdate = 30 July 2014 | title = Kelley Blue Book Debuts New Car Pricing Tool | work = Socal Tech | date = 15 October 2013}} 21. ^{{cite journal|title=Kelley adds certification to its used-vehicle listings|publisher=Automotive News|date=June 24, 2002}} 22. ^{{cite web | url = http://www.businessfleet.com/channel/vehicle-research/news/story/2013/02/kbb-report-fair-purchase-price-data-shows-vehicle-segments-worth-buying-new.aspx | title = KBB Report: Fair Purchase Price Data Shows Vehicle Segments Worth Buying Used | work = Business Fleet | date = 19 February 2013 }} 23. ^{{ cite web | url = http://www.autoremarketing.com/technology/kbb-rolls-out-range-based-pricing-used-values | title = KBB Rolls Out Range-Based Pricing for Used Values | work = Auto Remarketing|date= 20 May 2014}} 24. ^{{cite web | url = https://blogs.wsj.com/drivers-seat/2012/07/30/kelley-blue-book-launches-first-consumer-tv-ads-video/ | accessdate=30 July 2014 | title = Kelley Blue Book Launches First Consumer TV Ads (Video) | author=Jonathan Welsh|work = The Wall Street Journal | date = 30 July 2012 }} 25. ^{{ cite web| url=http://www.ocmetro.com/t-Kelley-Blue-Book-launches-TV-ads-07-31-2012.aspx | accessdate=30 July 2014 | title=Kelley Blue Book launches national television ad campaign | author=Mackenna Waterhouse|work = OC Metro | date = 31 July 2012}} 26. ^{{cite web|url=http://www.harrisinteractive.com/Insights/EquiTrendRankings.aspx#Automotive|title=2013 Harris Poll EquiTrend Rankings|publisher=Harris Interactive|accessdate=September 24, 2013}} 27. ^{{ cite web | url = https://finance.yahoo.com/news/brand-equity-many-luxury-full-090000459.html | accessdate = 30 July 2014 | title = KBB.com Earns Brand of the Year Three Years Running | work = Yahoo! Finance | date = 12 June 2014}} 28. ^{{cite web|url=http://www.ocmetro.com/t-Kelley-Blue-Book-wins-WebAward-second-consecutive-year-10-03-2012.aspx|title=Kelley Blue Book wins WebAward for second consecutive year|accessdate=September 24, 2013|date=October 3, 2012|author=Kara Vaporean|publisher=OC Metro}} External links
4 : Companies based in Irvine, California|American automobile magazines|Cox Enterprises|1926 establishments in California |
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