| 词条 | Kenneth Roman |
| 释义 |
Kenneth Roman (born September 6, 1930 in Boston, Massachusetts)[1] is a former CEO of Ogilvy & Mather Worldwide,[2] the advertising agency founded by David Ogilvy. He joined the firm in 1963 and served as Chairman from 1985 to 1989. After 26 years with the firm, he joined American Express in a senior communications role before becoming a consultant, board director and author. He graduated from Dartmouth College in 1952, where he was Editor-in-Chief of the undergraduate daily newspaper. He is the co-author of two successful business books – How to Advertise ({{ISBN|0312318596}}) and Writing That Works ({{ISBN|0060956437}}). His most recent book,{{when|date=August 2015}} The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising was published by Palgrave Macmillan on January 6, 2009.[3] He lives in New York City with his wife. Bibliography
References1. ^{{cite web|url=http://www.mediabistro.com/articles/details.asp?aID=10492& |title=SO WHAT DO YOU DO, KEN ROMAN, OGILVY BIOGRAPHER? |publisher=Mediabistro |first=Matt|last=Van Hoven |date=April 15, 2009 |accessdate=December 2, 2014 }} 2. ^{{cite web | url=http://us.macmillan.com/author/kennethroman | publisher=Macmillan | title=Author: Keneth Roman | accessdate=2008-11-25}} 3. ^1 {{cite web | url=http://us.macmillan.com/thekingofmadisonavenue | title=The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising | publisher=Macmillan | accessdate=2008-11-25}} External links
11 : 1930 births|Businesspeople from Boston|American marketing people|Living people|Dartmouth College alumni|20th-century American businesspeople|American chief executives|American advertising executives|American business writers|20th-century American biographers|21st-century American biographers |
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