His theory
Vakrokti, emanating from the creative faculty of the poet endows poetic language with strikingness[Vaicitrya] and causes aesthetic delight to the reader. Etymologically, the word Vakrokti consists of two components - 'vakra' and 'ukti'. The first component means 'crooked, indirect or unique' and the second means 'poetic expression or speech'.
Types of Vakrokti
It is manifested at six levels in language, viz. the phonetic level, [varṇavinyāsa], the lexical level [padapūrvārddha], the grammatical level [padaparārddha], the sentential level [vākya], the contextual level [prakaraṇa] and finally the compositional level [prabandha]. Kuntaka anticipates much of the modern stylistic approach to literature and his stylistics encompasses imaginative language at the micro and macro levels. The conscious choices made by the poet in the language is a fertile field of investigation in his approach. It is the considered view of Kuntaka that poetic language always deviates from hackeneyed expressions by its imaginative turns. Kuntaka avers that the stamp of originality of a great author will be present even in the title of the work of art.
Notes
1. ^1 {{citation | year=2006 | title = The Encyclopaedia Of Indian Literature (Volume One (A To Devo), Volume 1 | author1=Amaresh Datta | editor1=Amaresh Datta | publisher=Sahitya Akademi | isbn=978-81-260-1803-1 | page=270 | url=https://books.google.com/books?id=ObFCT5_taSgC&pg=PA270&dq=kuntaka}}