1. History
    1944 call letter swap between KJR and KOMO 

2. Marketing slogans

3. Television advertising

4. Logos

5. References

6. External links

KOMO (1000 kHz) is a commercial AM radio station licensed to Seattle, Washington and serving the Seattle metropolitan area. Owned by the Sinclair Broadcast Group, the station primarily airs an all-news radio format. It is the local affiliate for ABC News Radio and identifies itself as "KOMO News 1000 AM and 97.7 FM."

KOMO is a clear-channel Class A station, broadcasting with 50,000 watts, the maximum power for American AM stations. It is non-directional by day but uses a directional antenna at night to avoid interfering with WMVP Chicago and XEOY Mexico City, the two other Class A stations on 1000 AM. Using a good radio, KOMO is heard in the daytime from Vancouver, British Columbia to Portland, Oregon. At night it can be heard across much of Western North America. The station's studios and offices are co-located with sister station KOMO-TV within KOMO Plaza (formerly Fisher Plaza) in the Lower Queen Anne section of Seattle, directly across the street from the Space Needle. The transmitter is on Vashon Island, off SW 159th Street.

While KOMO primarily runs an all-news format, in the early morning on weekdays it carries two syndicated news programs from Westwood One: First Light and America in The Morning. Some midday hours feature longer-form interviews and call-ins. And on weekends, some hours include shows on money, health and wine, as well as some paid brokered programming.

KOMO's programming is simulcast full-time on 97.7 MHz KOMO-FM, licensed to Oakville, Washington, as well as on several FM translator stations.

History

In July 1926, KOMO was founded on Harbor Island as KGFA 980 by two owners: Birt F. Fisher, whose lease on Seattle radio station KTCL was about to run out, and the Fisher brothers of Fisher Flouring Mills, who had been on the island since 1911. (The Fisher Brothers and Birt Fisher were not related.) In preparation for the switch to the new station, Birt Fisher changed KTCL's call sign to KOMO. In December, his lease ended, and he took the call letters with him to KGFA. KOMO 980's first broadcast was December 31, 1926. The studios moved to Downtown Seattle in 1927. The station also began a long-running affiliation with NBC Radio that year as well, primarily with the Red Network, but also with the short-lived West Coast NBC Orange Network from 1931 to 1933. Over the following years, KOMO's frequency would go from 980 to 1080, back to 980, down to 920, up to 970, then back to 920, and settled at 950 after the NARBA frequency shakeup in 1941.

1944 call letter swap between KJR and KOMO

At its new frequency, KOMO began broadcasting with 50,000 watts of power from its current transmitter site on Vashon Island in 1948. New studios at the corner of Fourth and Denny, near what is now the Seattle Center, were dedicated in February 1948^[5] and included space for an expansion into television broadcasting. The cost of the new facility exceeded $1 million.^[5]

In 1953, KOMO-TV first signed on the air on Channel 4 as an affiliate of the NBC television network. Channel 4 swapped affiliations with KING-TV in 1958 and joined the ABC television network. KOMO radio followed suit with by switching to the ABC radio network the next year. Through the 1940s and 50s, KOMO carried network dramas, comedies, game shows, soap operas and big band broadcasts, during the Golden Age of Radio. By 1964, old-line network programming had been phased out and KOMO carried a MOR music format. Long-time morning drive personality Larry Nelson began in 1967. By 1971, KOMO was more of an Adult Contemporary music format. From 1967 to 1978, KOMO was the original flagship station of the Seattle SuperSonics of the National Basketball Association with Bob Blackburn on play-by-play. Norm Gregory, formerly of KJR and KZOK-FM, joined the staff as afternoon disk jockey in 1984. KOMO carried a full-service schedule of music, personality, news, talk and Washington Huskies sports well into the early '90s. Still the station played more music than most full service AM radio stations throughout the 1980s and into the early 1990s. Until 1993, the station was playing music in all dayparts though news was aired locally every hour. In the fall of 1993, evening talk programming was added. Dayparts gradually changed from music to talk and by the spring of 1996, the conversion to news-talk was complete.

In January 1981, former FM Rock Programmer Ken Kohl joined KOMO. When Kohl arrived, the station's ratings were in the middle of the pack. After building the station's news commitment and implementing KOMO's first major marketing effort, Kohl and his KOMO team inched to within a tenth of a point of market leader 710 KIRO. In January 1987, Kohl departed Seattle for KFI in Los Angeles. For the next several years, KOMO unsuccessfully attempted to directly compete with market leader KIRO. Following an outcry from loyal fans following his firing at KIRO-FM ("The Buzz 100.7") in 1999, local comedian Pat Cashman took over as KOMO's morning drive host, with Dr. Laura added for middays. In late 2002, Fisher Communications announced a six-year contract for Seattle Mariners play-by-play rumored to be worth at least $10 million annually, a record for any Major League Baseball radio broadcast agreement, which started in the 2003 season. After the agreement expired in 2008, Mariners broadcasts returned to KIRO.

Concurrent with the acquisition of the Mariners broadcast rights, KOMO dropped its talk shows and became an all-news station with reports from an enlarged radio news staff and material from KOMO-TV newscasts. Some notable anchors include Bill Yeend, Manda Factor, Brian Calvert (who also works as a reporter and weather caster on KOMO-TV), Lisa Brooks, Bill Rice, Art Sanders, and Nancy Barrick. It was announced on May 11, 2009 that KOMO would be simulcast on KFMY, an FM station in Oakville, Washington, starting on May 15, 2009.^[6] KFMY changed its call letters to KOMO-FM in August 2009 to reflect the simulcast. The move was made to improve KOMO's coverage in the southern part of the market, as well as giving listeners who prefer the sound of FM that option.

On April 11, 2013, after 87 years of owning the station, Fisher Communications announced that it would sell its properties, including KOMO, to the Sinclair Broadcast Group.^[7] Although Sinclair primarily owns television stations, the company has retained KOMO and Fisher's two other Seattle radio stations, KVI and KPLZ-FM.^[8] The deal was completed on August 8, 2013.^[9] Two months after the sale, several radio employees were laid off as part of general cutbacks by Sinclair at most of the stations they acquired from Fisher.^[10]

Marketing slogans

Early 1970s: "From the Olympics to the Cascades, from Vancouver (B.C., Canada) to Vancouver (Washington), this is KOMO Radio 1000!"

(also) "You're in KOMO Country". Slogan was used with a heavily orchestrated instrumental jingle package from a Canadian studio. The package was called "Big Timber", and was commissioned exclusively for KOMO.

Early 1980s: "A taste of what you're living for, KOMO AM 1000, Seattle!"

Early 1990s: "The station you depend on!"

2002–2005, 2006-2007: "First For Local News, Traffic and Weather." Similar to KOMO-TV's past slogan of "First 4 Local News."

2005–2006: "The commuter's best friend."

2007–2009: "The Northwest's News, Traffic and Weather Station."

2009–2014: "Everything you need to know."

2011–2012: "Western Washington's News, Traffic and Weather Station."

2012–2014: "What happens next, happens here."

2014–2016: "Stay connected. Stay informed."

2016–present: "Stay connected. Stay informed. Stay on time."

Television advertising

KOMO regularly advertises on Seattle-area TV stations, including both KOMO-TV and competing stations. KIRO-TV and KING-TV apparently have no issue with accepting advertising for a radio station owned by the same company that owns Channel 4, but do take issue with the use of the "KOMO" call sign as an implicit promotion of KOMO-TV. The radio station instead promotes itself as "AM 1000" in ads on KIRO-TV and KING-TV. Some such ads make tongue-in-cheek references to the restriction.^[11]

Logos

References

External links

• KOMO Newsradio

• [https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=43929 FCC History Cards for KJR] (covering KOMO 1927-1944, KJR 1944-1980)
• [https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=43413 FCC History Cards for KOMO] (covering KJR 1927-1944, KOMO 1944-1981)

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