| 词条 | Larry Weber |
| 释义 |
| name = Larry Weber | image = 1-17-14W2GP00519 Larry jpeg.jpg | caption = Weber in January 17, 2014 | pseudonym = | birth_name = | birth_date = {{birth date and age|1955|7|07}} | birth_place = Columbus, Ohio, United States | death_date = | death_place = | occupation = Founder, Chairman & CEO of Racepoint Global | nationality = | genre = | subject = | movement = | notableworks = Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose (2019); The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric (2014); Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (2011); Sticks & Stones (2009); Marketing to the Social Web (2007); The Provocateur (2002) | spouse = | relatives = | awards = | signature = | image_size = | influences = | influenced = }}Larry Weber (born July 7, 1955) is an American entrepreneur[1] and the founder, chairman & CEO of Racepoint Global, a communications agency, headquartered in Boston, MA, with offices in Washington D.C., Raleigh, San Francisco, London, Hong Kong, Shanghai, Beijing and Shenzhen.[2] Racepoint was ranked #5 in O’Dwyer's 2018 listing of Top Technology PR Firms.[3] Weber co-founded the Massachusetts Innovation & Technology Exchange (MITX), the world's largest Internet marketing association, and acts as Executive Chairman of the MITX Board of Directors.[4] Weber is the author of six books on marketing, technology and leadership.[5] In January 2019, Weber released his latest book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose, published by John Wiley & Sons, Inc.[6] CareerWeber started his own public relations company, The Weber Group, in 1987 and shortly after launched Thunderhouse, one of the first interactive marketing firms. The Weber Group was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world. Within 10 years, The Weber Group was the world's largest and most established technology public relations firm.[4] The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, a $3 billion unit including the company's public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world's largest public relations firm. After leaving Interpublic, he founded Racepoint,[7] which provides integrated communications services to enterprise and emerging companies in the technology, health and science markets.[8] Over his nearly 40-year career, Weber has counseled many of the world's leading brands on marketing and business strategy including AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, Samsung and many more.[4] He has also led the marketing of new technologies such as HTML and the XO laptop by One Laptop per Child (OLPC), a nonprofit whose mission is to bring access to a modern education to children in third world countries and acts as advisor to multiple emerging technology companies.[9] In 2008, Racepoint was awarded the United Nations Grand Award, which recognizes a communications campaign that addresses an issue of high importance to the UN, for outstanding achievement in public relations due to the success of the “Bridging the Digital Divide” social campaign created for OLPC.[10] Weber is also a guest lecturer at Tuck School of Business at Dartmouth College.[11] AppointmentsWeber serves on the Board of Directors at Pegasystems[12] and on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity. Additionally, he sits on the Macromill Group's Board of Directors in Japan[13] and has served as Trustee of Babson College.[14] Bibliography
External links
References1. ^{{Cite news|url=http://racepointglobal.com/team/larry-weber/|title=Larry Weber - Racepoint Global|last=|first=|date=|work=Racepoint Global|access-date=2019-02-25|language=en-US}} {{Authority control}}{{DEFAULTSORT:Weber, Larry}}2. ^{{Cite web|url=https://racepointglobal.com/|title=Integrated PR & Marketing Agency|website=Racepoint Global|language=en-US|access-date=2019-02-25}} 3. ^{{Cite web|url=https://www.odwyerpr.com/pr_firm_rankings/hightech.htm|title=Technology and Industrial PR Firm Rankings {{!}} O'Dwyer's Public Relations News|website=www.odwyerpr.com|access-date=2019-02-25}} 4. ^1 2 {{Cite web|url=https://forbescouncils.com/members/agency/profile/Larry-Weber-Chairman-CEO-Racepoint-Global/35a592a8-ee71-49a6-9005-ae3588b687b1|title=Larry Weber, Official Member of Forbes Councils|last=|first=|date=|website=Forbes Councils|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 5. ^{{Cite web|url=https://www.amazon.co.uk/l/B001H6KXAS/259-8991547-5399013?_encoding=UTF8&redirectedFromKindleDbs=true&rfkd=1&shoppingPortalEnabled=true|title=Larry Weber: Books, Biography, Blogs, Audiobooks, Kindle|last=|first=|date=|website=Amazon.co.uk|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 6. ^1 {{Cite web|url=http://larrywebermarketing.com/books/authentic-marketing/|title=Authentic Marketing|website=Larry Weber Marketing|language=en|access-date=2019-02-25}} 7. ^{{Cite web|url=https://www.bostonglobe.com/business/2015/10/30/five-things-you-should-know-about-larry-weber/uQGjj97LHC6JoKalWxx7DM/story.html|title=Five things you should know about Larry Weber|last=|first=|date=|website=The Boston Globe|publisher=|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 8. ^{{Cite web|url=https://www.adweek.com/brand-marketing/racepoint-tallies-tech-healthcare-76552/|title=Racepoint Tallies in Tech, Healthcare|last=|first=|last2=|date=|website=Adweek|publisher=|language=|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 9. ^{{Cite news|url=https://www.npr.org/templates/story/story.php?storyId=88922574&t=1536842870320|title=Teens Bring Laptops to South African Children|last=|first=|date=|work=NPR.org|access-date=2019-02-25|language=English}} 10. ^{{Cite web|url=https://www.un.org/press/en/2008/note6150.doc.htm|title=‘Bridging The Digital Divide' Publicity Campaign to Receive Award from Department of Public Information, International Public Relations Association {{!}} Meetings Coverage and Press Releases|last=|first=|date=|website=UN.org|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 11. ^{{Cite web|url=https://theclubhousenetwork.org/about/board/|title=Board of Directors|website=The Clubhouse Network|language=en-US|access-date=2019-02-25}} 12. ^{{Cite web|url=https://www.pega.com/about/leadership/larry-weber|title=Larry Weber, Director {{!}} Pega|last=|first=|date=|website=www.pega.com|language=en|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 13. ^{{Cite web|url=https://www.metrixlab.com/portfolio/larry-weber-atsushi-mizushima-join-macromill-group-board-former-ceo-board-director-han-de-groot-steps/|title=Larry Weber and Atsushi Mizushima join Macromill Group board|website=MetrixLab|language=en-US|access-date=2019-02-25}} 14. ^{{Cite web|url=https://www.businesswire.com/news/home/20030227005298/en/Larry-Weber-Weber-Shandwick-Worldwide-Named-Babson|title=Larry Weber of Weber Shandwick Worldwide Named Babson College Trustee|last=|first=|date=|website=www.businesswire.com|language=en|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 15. ^{{Cite web|url=https://www.amazon.com/Digital-Marketer-Skills-Relevant-Customer-Centric/dp/1118760832/|title=The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric|last=|first=|date=|website=Amazon.com|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 16. ^{{Cite web|url=http://larrywebermarketing.com/books/everywhere/|title=Everywhere|website=Larry Weber Marketing|language=en|access-date=2019-02-25}} 17. ^{{Cite web|url=http://larrywebermarketing.com/books/sticks-stones/|title=Sticks & Stones|website=Larry Weber Marketing|language=en|access-date=2019-02-25}} 18. ^{{Cite web|url=http://larrywebermarketing.com/books/marketing-to-the-social-web-2nd-edition/|title=Marketing to the Social Web (2nd Edition)|website=Larry Weber Marketing|language=en|access-date=2019-02-25}} 19. ^{{Cite web|url=https://www.amazon.com/gp/product/B000RWFBGY|title=The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies|last=|first=|date=|website=Amazon.com|archive-url=|archive-date=|dead-url=|access-date=2019-02-25}} 4 : American business writers|Writers from Ohio|Living people|1955 births |
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