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词条 Lebara
释义

  1. History

  2. Operations

  3. References

  4. External links

{{Use dmy dates|date=June 2014}}{{Use British English|date=June 2014}}{{Infobox company
| name = Lebara
| logo = Logo Lebara.png
| logo_size =
| type =
| industry = Telecommunications
| foundation = September 2001
| founder = Ratheesan Yoganathan, Rasiah Ranjith Leon and Baskaran Kandiah
| location_city = 25 Copthall Avenue, London
| area_served = Europe, Saudi Arabia and Australia
| key_people = Graeme Oxby (CEO)
| products = Mobile telecommunications services
| revenue = {{Increase}} EUR€ 550 million (2016)
| net_income = {{Increase}} EUR€ 60 million (2016)
| num_employees = 800 (2016)
| parent = VIEO B.V.
| website = {{url|http://www.lebara.com}}
| location_country = UK
| slogan =
}}Lebara is a telecommunications company providing services in many countries around the world, using the mobile virtual network operator business model. Lebara Mobile provides pay-as-you-go mobile SIM cards, targeted toward the needs of international communities and migrant workers.[1][2]

History

Lebara was founded in 2001 by Denis Furno, Rasiah Ranjith Leon and Baskaran Kandiah. The name Lebara was coined from the first two letters of each of the founders' names.[3]

The company's initial product was international telephone calling cards, sold through independent mobile phone shops.[3]

In 2004, Lebara Mobile launched a low-cost international service in the Netherlands, selling SIM cards using mobile carrier Telfort, a subsidiary of KPN.[3]

The founders established the Lebara Foundation, a registered charity under English law,[3] in 2005.

In 2009 it began using Vodafone's infrastructure in Australia[4] and the UK. By then it had also expanded into Denmark, Norway, Spain, Sweden and Switzerland.[2] France was added in 2010.[5]

In the UK, Lebara targeted the 16-24 international student community, including through Freshers fairs and targeted emails.[6]

In May 2010 it acquired the Chippie brand and customer base in the Netherlands. Lebara said it would retain the Chippie name in the Netherlands, which is designed to address migrant communities from North and South America, the Caribbean, the Middle East and Asia. Like Lebara Mobile's Dutch MVNO, Chippie calls are carried on KPN's network.[7] Lebara generated annual sales in excess of €565 million in 2010, and had more than three million active customers.[5]

In March 2011, it expanded its services by launching Lebara Money in the UK for customers wishing to send money abroad. In November of that year it signed a global deal to distribute Nokia handsets, with Lebara branding including a ringtone by Indian composer A. R. Rahman.[8]

In 2011, Lebara’s revenue hit €648m (£504m), turning a €20m (£16m) profit. Ratheesan Yoganathan, CEO of Lebara, wants to reach one billion customers by 2020.[9]

{{As of|2011}} they were intending to sell their interest in the company, and donate half their wealth to expand the charitable work of the Foundation.[5]

On September 15, 2017 Lebara Group B.V. and its Trademark Companies were acquired by Palmarium, a Swiss private family office via its subsidiary VIEO B.V. for an undisclosed amount.[10]

Operations

The company currently operates in Australia, Denmark, France, Germany, Netherlands, Spain, Switzerland, and the UK,[11] and employs around 1,400 staff in total.[12] Lebara sold its Australian operation to Vodafone Australia in September 2016.[13]

Country Partner networkWebsite
Australia}} Vodafone[14][15]http://www.lebara.com.au/
Denmark}} Telenor[16]http://www.lebara.dk/
France}} Bouygues Telecom[17]https://mobile.lebara.com/fr/
Germany}} Telekom[18]https://mobile.lebara.com/de
Netherlands}} KPN[19]https://mobile.lebara.com/nl
Saudi Arabia}} Mobily[20]http://www.lebara.sa/
Spain}} Vodafone[21]https://mobile.lebara.com/es/es/
Sri Lanka}} Dialog[22] -
Switzerland}} Sunrise[23]https://lebara.ch/
United Kingdom}} Vodafone[24]https://mobile.lebara.com/gb/en

References

1. ^{{cite news|url=https://www.theguardian.com/technology/2007/oct/31/vodafonegroup.mobilephones |title=Vodafone calls up economic migrants|last=Wray|first=Richard |date= 30 October 2007|work=The Guardian|accessdate=31 August 2008}}
2. ^{{cite news|url=https://www.theguardian.com/technology/2007/oct/31/vodafonegroup.mobilephones?gusrc=rss&feed=technology|title=Vodafone partners new Sim-only service aimed at immigrants|last=Wray|first=Richard |date=31 October 2007 |work=The Guardian|accessdate=31 August 2008}}
3. ^{{EW charity|1122734|LEBARA FOUNDATION}}
4. ^{{cite news|last=Bingemann|first=Mitchell|title=Vodafone's Lebara Mobile deal|url=http://www.theaustralian.com.au/australian-it-old/vodafones-lebara-deal/story-e6frgalo-1225700523783|accessdate=24 February 2012|newspaper=The Australian|date=31 March 2009}}
5. ^{{cite news|url=https://www.theguardian.com/business/2011/nov/17/lebara-co-founder-yoganathan-ratheesan-interview|title=Lebara co-founder made virtual phone network a real money-maker|date= 17 November 2011|newspaper=The Guardian|archiveurl=https://web.archive.org/web/20131226133253/http://www.theguardian.com/business/2011/nov/17/lebara-co-founder-yoganathan-ratheesan-interview|archivedate=26 December 2013|first=Juliette|last=Garside}}
6. ^{{citation|url=http://www.getmemedia.com/ideas/case-study-lebara-mobile-raise-profile-amongst-uk-students/bam.html|deadurl=no|archiveurl=https://web.archive.org/web/20140616102924/http://www.getmemedia.com/ideas/case-study-lebara-mobile-raise-profile-amongst-uk-students/bam.html|archivedate=16 June 2014|title=CASE STUDY: Lebara mobile raise profile amongst UK students|date=10 January 2014|publisher=Getmedia.com|author=BAM UK}}
7. ^{{cite news|publisher=Noble House Media Ltd|url=http://www.mobiletoday.co.uk/Mobile_Exec/Lebara_acquires_Dutch_company_Chippie.aspx|title=Lebara acquires Dutch company Chippie|date=20 May 2010|newspaper=Mobile Magazine|archiveurl=https://web.archive.org/web/20100906112642/http://www.mobiletoday.co.uk/Mobile_Exec/Lebara_acquires_Dutch_company_Chippie.aspx|archivedate=6 September 2010|first=Balihar |last=Khalsa}}
8. ^{{cite news|title=Lebara strikes global handset deal with Nokia|url=http://www.telecompaper.com/news/lebara-strikes-global-handset-deal-with-nokia|accessdate=24 February 2012|newspaper=Telecom Paper|date=3 November 2011}}
9. ^{{citation|url=http://www.londonlovesbusiness.com/the-500m-turnover-london-telecom-business-youve-never-heard-of/3048.article|archiveurl=https://web.archive.org/web/20140419160554/http://www.londonlovesbusiness.com/the-500m-turnover-london-telecom-business-youve-never-heard-of/3048.article|archivedate=19 April 2014|title=The £500m-turnover London telecom business you’ve never heard of|first=Shruti|last=Tripathi|date=25 July 2012}}
10. ^{{Cite web|url=https://www.globaltelecomsbusiness.com/article/b14rmr31j4nld4/palmarium-acquires-mvno-lebara-for-an-undisclosed-fee|title=Palmarium acquires MVNO Lebara for an undisclosed fee|website=Global Telecoms Business|language=en|access-date=2017-09-18}}
11. ^Locations, official website. Retrieved 29 February 2012.
12. ^{{cite news|newspaper=The Sydney Morning Herald|publisher=Fairfax Media|date=18 November 2011|title=Virtual phone network a real money-maker|url=http://www.smh.com.au/it-pro/business-it/virtual-phone-network-a-real-moneymaker-20111118-1nm28.html|archiveurl=https://web.archive.org/web/20120401173023/http://www.smh.com.au/it-pro/business-it/virtual-phone-network-a-real-moneymaker-20111118-1nm28.html|archivedate=1 April 2012|first=Juliette|last=Garside|deadurl=no}}
13. ^{{Cite web|url=http://ausdroid.net/2016/09/13/vodafone-australia-announces-purchase-lebara-mobile-business-usual-now/|title=Vodafone Australia announces purchase of Lebara Mobile – business as usual for now|last=Tyson|first=Daniel|date=2016-09-13|website=Ausdroid|access-date=2016-09-13}}
14. ^{{cite press release|url=http://www.assets.lebara.com/medias/sys_master/8799860424734.pdf |title=Lebara Mobile launches in Australia |publisher=Lebara |archiveurl=https://web.archive.org/web/20110517001748/http://www.assets.lebara.com/medias/sys_master/8799860424734.pdf|archivedate=17 May 2011|date=30 March 2009|format=PDF |accessdate=26 March 2014}}
15. ^{{cite news|title=Vodafone, Lebara launch new pre-paid mobile service |first=Tim|last=Lohman|url=http://www.computerworld.com.au/article/297325/vodafone_lebara_launch_new_pre-paid_mobile_service_/|archiveurl=https://web.archive.org/web/20121031122554/http://www.computerworld.com.au/article/297325/vodafone_lebara_launch_new_pre-paid_mobile_service_/|deadurl=no|archivedate=31 October 2012|date=30 March 2009|publisher=IDG Communications|newspaper=Computer World}}
16. ^{{cite web|url=http://www.lebara.dk/driftstatus |title=Network status |publisher=Lebara |date= |accessdate=26 March 2014}}
17. ^{{cite press release|archiveurl=https://web.archive.org/web/20110517004107/http://www.assets.lebara.com/medias/sys_master/8799859933214.pdf|archivedate=17 May 2011 |url=http://www.assets.lebara.com/medias/sys_master/8799859933214.pdf |title=Lebara Mobile enters French market |publisher=Lebara |format=PDF |date=6 May 2010 |accessdate=26 March 2014}}
18. ^{{cite press release|archiveurl=https://web.archive.org/web/20110517004131/http://www.assets.lebara.com/medias/sys_master/8799860031518.pdf|archivedate=17 May 2011 |url=http://www.assets.lebara.com/medias/sys_master/8799860031518.pdf |title=Global Market Leader Lebara Mobile launches in Germany |publisher=Lebara |format=PDF |date=10 January 2010|accessdate=26 March 2014}}
19. ^{{cite press release|archiveurl= https://web.archive.org/web/20110516071244/http://www.assets.lebara.com/medias/sys_master/8799860621342.pdf|archivedate=16 May 2011|url=http://www.assets.lebara.com/medias/sys_master/8799860621342.pdf |title=Persbericht |publisher=Lebara |language=Dutch |format=PDF |date=2008 |accessdate=26 March 2014}}
20. ^{{cite web |url=http://www.cellular-news.com/story/Operators/65115.php |title=Lebara Mobile to Launch MVNO in Saudi Arabia Shortly |publisher=cellular-news |date=26 March 2014 |accessdate=26 March 2014}}
21. ^{{cite press release|archiveurl= https://web.archive.org/web/20140326153222/http://www.assets.lebara.com/medias/sys_master/8799861243934.pdf|archivedate=26 March 2014|url=http://www.assets.lebara.com/medias/sys_master/8799861243934.pdf |title=Lebara Mobile partners with Vodafone to launch low cost, high quality mobile services in Spain |publisher=Lebara |date=February 2007 |accessdate=26 March 2014}}
22. ^{{cite web|url=https://mobile.lebara.com/de/en/call-sri-lanka|title=Cheap Calls To Sri Lanka - Mobile Site Germany|website=mobile.lebara.com}}
23. ^{{cite web |url=http://www.assets.lebara.com/medias/sys_master/8799861145630.pdf |title=Lebara Mobile – slashes the cost of international mobile calling from Switzerland |publisher=Lebara |date=26 February 2007 |accessdate=26 March 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20140112003648/http://www.assets.lebara.com/medias/sys_master/8799861145630.pdf |archivedate=12 January 2014 |df=dmy-all }}
24. ^{{cite press release|archiveurl= https://web.archive.org/web/20140112003648/http://www.assets.lebara.com/medias/sys_master/8799861145630.pdf|archivedate=12 January 2014|url=http://www.assets.lebara.com/medias/sys_master/8799861047326.pdf |title=Lebara Mobile Launches Low Cost International SIM |publisher=Lebara |date=31 October 2007|accessdate=26 March 2014}}

External links

  • Lebara Mobile official website
{{UK mobile phone companies}}{{Telecommunications industry in the United Kingdom}}

5 : Mobile virtual network operators|Telecommunications companies of the Netherlands|Companies based in North Holland|Companies established in 2001|Mobile phone companies of Saudi Arabia

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