| 词条 | Lipman Hearne |
| 释义 |
| name = Lipman Hearne | logo = Lipman Hearne logo.jpg | type = | genre = | foundation = {{Start date|1988}} | founder = | location_city = Chicago | location_country = | location = | locations = | area_served = | key_people = Robert Moore (President) Minesh Parikh (CEO) Donna Van De Water(COO) | industry = Marketing | products = | services = | revenue = | operating_income = | net_income = | assets = | equity = | owner = | num_employees = 50+ | parent = | divisions = | subsid = | slogan = | homepage = Lipmanhearne.com | footnotes = | intl = }}Lipman Hearne is a Chicago-based marketing and communications firm focused on the nonprofit and government sector. It traces its roots back to the founding of Lipman Design in 1966 and Hearne Communications in 1969. In 1988, these two companies merged, creating Lipman Hearne, Inc.[1][2] Lipman Hearne is a member of the American Association of Advertising Agencies (AAAA)[3] and has won a number of Higher Education Marketing Report Educational Advertising Awards,[4] Telly Awards,[5] and Webby Awards.[6][7] Notable WorkThe company has numerous conducted surveys about higher education that have been quoted in Inside Higher Ed [8] ABC news[9] and the Wall Street Journal.[10] In 2008, Lipman Hearne worked with the American Marketing Association to complete The State of Nonprofit Marketing: A Report on Priorities, Spending, Measurement and the Challenges Ahead. In this survey, Lipman Hearne and the AMA set out to provide the nonprofit industry with benchmark data on challenges, priorities, budgets, staffing, strategies, and spending to guide decision-making about marketing at nonprofit organizations.[11] In 2013, Lipman Hearne published The Super Investigator: Understanding Today's "Always On" Prospective Student. The survey, done in conjunction with college search site Cappex.com, took an in-depth look at 11,000 prospective college students to gain fresh insights into how students are consuming and responding to ever-changing college marketing channels.[12] References1. ^{{cite web|url=http://www.case.org/yellowpages/result-company.cfm?id%3D50346167 |title=Archived copy |accessdate=2009-05-04 |deadurl=yes |archiveurl=https://web.archive.org/web/20110605050617/http://www.case.org/yellowpages/result-company.cfm?id=50346167 |archivedate=2011-06-05 |df= }} 2. ^[https://archive.today/20120728140928/http://www.aaaa.org/EWEB/DynamicPage.aspx?WebCode=ViewAgencyInfo&AgencyKey=3a2142aa-d761-4166-b676-5b7679a9182d] 3. ^{{cite web|url=https://ams.aaaa.org/eweb/contentwp.aspx?WebCode=ViewAgencyInfo&AgencyKey=3a2142aa-d761-4166-b676-5b7679a9182d|title=4A's Agency Search Results|website=Ams.aaaa.org}} 4. ^[https://web.archive.org/web/20140306145001/http://educationaladvertisingawards.com/winners-list/winners-list-2014/] 5. ^{{cite web|url=https://www.tellyawards.com/winners/|title=Winners – Telly Awards|website=Tellyawards.com}} 6. ^{{cite web|url=https://www.webbyawards.com/winners/2014/web/general-website/schooluniversity/university-of-pittsburgh-office-of-admissions-and-financial-aid/|title=University of Pittsburgh Office of Admissions and Financial Aid - The Webby Awards|website=Webbyawards.com}} 7. ^{{cite web|url=https://www.webbyawards.com/winners/2009/web/general-website-categories/schooluniversity/william-paterson-university-your-next-path/|title=William Paterson University "Your Next Path" - The Webby Awards|website=Webbyawards.com}} 8. ^{{cite web|url=http://www.insidehighered.com/news/2006/04/10/preferences|title=Inside Higher Ed's News|website=Insidehighered.com}} 9. ^{{cite web|url=https://abcnews.go.com/US/story?id=1903336&page=1|title=Even in Academia, Image Is Everything|first=A. B. C.|last=News|date=2 May 2006|website=ABC News}} 10. ^{{Cite web |url=https://www.wsj.com/articles/SB123733912733864703 |title=Archived copy |access-date=2017-08-08 |archive-url=https://web.archive.org/web/20181217014741/https://www.wsj.com/articles/SB123733912733864703 |archive-date=2018-12-17 |dead-url=yes |df= }} 11. ^{{cite web|last1=Tom|first1=Jimmy|title=Nonprofit Marketing: A Benchmarking Survey|url=http://literature.foundationcenter.org/2008/08/nonprofit-marke.html|website=The Foundation Center}} 12. ^{{cite web|last1=Roach|first1=Ronald|title=Report: Prospective College Students are "Super Investigators"|url=http://diverseeducation.com/article/50909/|website=Diverseeducation.com}} External links
5 : Marketing research companies of the United States|1988 establishments in Illinois|American companies established in 1988|Consulting firms established in 1988|Consulting firms of the United States |
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