It is estimated that a single garment factory can create up to 60,000 pounds (27 metric tons) [https://web.archive.org/web/20120513174301/http://www.looptworks.com/blog/2011/09/entrepreneur-magazine-the-innovators/ Entrepreneur Magazine video] of textile waste, which normally goes to landfills.^[6] Looptworks intends to use that waste to make new garments.^[6]

"Our intent is to follow the waste stream. We as western society have gone over [to Asia] and asked a lot of people to do favors for us but haven’t considered what the implications are. We have to clean up our mess", according to Scott Hamlin, Looptworks's Co-Founder.^[6] Looptworks intends to call attention to excess and waste, and encourage "thoughtful consumption."^[6]

Looptworks's designs will change frequently, as sources of supply vary, making each design effectively a "limited edition".^[1][2] This will add to the attraction for some consumers.^[1][6]

Looptworks will have a much quicker design cycle than most apparel makers with an estimated 9 weeks as opposed to 54.^[6]

Looptworks has introduced "laptop sleeves" constructed from a wetsuit factory's scrap neoprene.^[15]

According to Ariel Schwartz of Fast Company: "Looptworks isn't the first company to manufacture upcycled goods-but it is the first clothing line to exclusively use textile waste that would otherwise end up in the garbage."^[2]

Sponsorships

Looptworks is the official supplier and sponsor of numerous association football teams, players and associations, including:

Non-national representative teams

• {{flagicon|Cascadia}} Cascadia (June 2014 - May 2018)

References