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词条 Luzhou Laojiao
释义

  1. History

  2. Characteristics

  3. References

  4. External links

{{Infobox company
| name = Luzhou Laojiao Company Limited
瀘州老窖股份有限公司
| logo = Lzlj.png
| type = State-owned enterprise
| genre =
| foundation =
| founder =
| location_city = Luzhou, Sichuan
| location_country = China
| location =
| origins =
| key_people = Chairman: Xie Ming
| area_served =
| industry = Beverages
| products =
| services =
| revenue =
| operating_income =
| net_income =
| num_employees =
| divisions =
| subsid =
| owner =
| company_slogan =
| homepage =Luzhou Laojiao Company Limited
}}{{Infobox Chinese
|s=泸州老窖
|t=瀘州老窖
|l=Luzhou Old Cellar
|p=Lúzhōu lǎo jiào
}}Luzhou Laojiao (泸州老窖; Luzhou Old Cellar) is a Chinese liquor distilled from fermented sorghum. It is a baijiu of the "strong aroma" class. It is produced by Luzhou Laojiao Company Limited, which is headquartered in Luzhou, in southern Sichuan, China.[1]

History

The distillery dates back to 1573, in the Ming dynasty, and it is the oldest continuously produced Chinese liquor.[2][3] It was included in the first "List of National Intangible Cultural Heritage" in 2006.[4] The company also produces a baijiu named Guojiao 1573 (National Cellar 1573), in celebration of its founding date.[2]

Luzhou Laojiao was reportedly the favourite tipple of China's paramount leader, Deng Xiaoping.[5]

The company commenced international operations in 2012, concentrating initially on the Asia-Pacific market but expanding into Africa during 2016–17. In 2018 it was estimated to be worth nearly {{CNY|link=yes|100 billion}} (US$15.75 billion).[6]

In 2019, Luzhou Laojiao became associate sponsor of the Australian Open tennis tournament for five years, making it the largest Chinese sponsor in Australian Open history.[7] Court 2 at the tournament's Melbourne Park venue was named the "1573 Arena", after the company's Guojiao 1573 brand, starting from the 2019 Australian Open.[8]

Characteristics

Luzhou Laojiao is a complex, premium baijiu of the "strong aroma" (nóngxiāng) class.[9] It is a strongly alcoholic (more than 50% alcohol), clear liquid with a sharp aroma of fermented peaches.[10] It is fermented in old cellars, whose walls are coated with a unique clay composition that gives the spirit its aroma and palate.[9]

Luzhou has a mild climate with extreme temperatures of -1 to +40°C, and annual precipitation of 750 to 1615mm. This climate is ideal for local soft wheat quality and microbial groups. The Yangtze River water, after treatment by the water plant, is rich in calcium, magnesium and other trace elements. Water quality is weakly acidic, with a suitable hardness.

References

1. ^{{cite web |title=Luzhou Laojiao Co Ltd (000568.SZ) |url=https://www.reuters.com/finance/stocks/companyProfile/000568.SZ |publisher=Reuters |accessdate=20 January 2019}}
2. ^{{cite news |author=Yi Luan |title=A mug shot of a terracotta warrior is taking up the official homepage of the Metropolitan Museum of Art, they say… |url=https://www.thechihuo.com/article/nyc-the-met-tan-dun-exhibition |accessdate=20 January 2019 |work=Chihuo.com |date=2017}}
3. ^{{cite news |title=Top ten brands of wine in China |url=http://www.whatsonxiamen.com/wine_msg.php?titleid=434 |accessdate=20 January 2019 |work=What's On: Xiamen |date=12 February 2009 |archiveurl=https://web.archive.org/web/20120923123059/http://www.whatsonxiamen.com/wine_msg.php?titleid=434 |archivedate=23 September 2012}}
4. ^{{cite web |title=Luzhou Spirit Brewing Techniques |url=http://www1.chinaculture.org/focus/2006-10/31/content_87952.htm |website=China Intangible Cultural Heritage |publisher=Ministry of Culture, P.R.China |accessdate=21 January 2019 |archiveurl=https://web.archive.org/web/20141219001242/http://www1.chinaculture.org/focus/2006-10/31/content_87952.htm |archivedate=19 December 2014}}
5. ^{{cite news |last1=Wang |first1=Natalie |title=China's liquor-loving state leaders: Deng Xiaoping |url=https://www.thedrinksbusiness.com/2017/06/chinas-liquor-loving-state-leaders/3/ |accessdate=20 January 2019 |work=The Drinks Business |date=20 June 2017}}
6. ^{{cite news |last1=Pawson |first1=Helen |title=Chinese liquor company Luzhou Laojiao eyes global travel retail expansion |url=https://www.moodiedavittreport.com/chinese-liquor-company-luzhou-laojiao-eyes-global-travel-retail-expansion/ |accessdate=20 January 2019 |work=The Moodie Davitt Report |date=1 May 2018}}
7. ^{{Cite news|url=https://myaccount.news.com.au/sites/theaustralian/subscribe.html?sourceCode=TAWEB_WRE170_a&mode=premium&dest=https://www.theaustralian.com.au/sport/tennis/australian-opens-record-chinese-sponsorship-deal/news-story/1f9bcc069744ec962847c0987cfb640a?nk=59fa3365f0f905e98b4e5b9998fa3324-1547616713&memtype=anonymous|last=Walsh|first=Courtney|title=Australian Open’s record Chinese sponsorship deal|date=10 October 2018|work=The Australian|subscription=yes|access-date=2019-01-16}}
8. ^{{cite news |last1=Pavey |first1=James |title=Australian Open: What is 1573? Chinese distillery takes over Melbourne Park |url=https://www.sportingnews.com/au/tennis/news/australian-open-what-is-1573-tennis-melbourne-chinese-distillery/1b3vvqwwg7b751xrkspo33tw14 |accessdate=20 January 2019 |work=Sporting News |date=16 January 2019}}
9. ^{{cite web |last1=Fredriksson |first1=Lars |title=The Liquor from Luzhou and the secret of the earth cellar |url=http://art-bin.com/art/aluzhoueng.html |website=The Art Bin |accessdate=20 January 2019}}
10. ^{{cite web |author1=Lady Cooper |title=Review: Luzhou Laojiao Liquor |url=http://liquorlog.blogspot.com/2007/04/review-luzhou-laojiao-liquor.html |website=Liquor Log |archiveurl=https://web.archive.org/web/20070713195045/http://liquorlog.blogspot.com/2007/04/review-luzhou-laojiao-liquor.html |archivedate=13 July 2007}}

External links

  • Luzhou Laojiao Company Limited
{{Chinese alcoholic beverages}}{{SZSE 100 Index}}

7 : Companies listed on the Shenzhen Stock Exchange|Companies based in Sichuan|Chinese brands|Baijiu|Government-owned companies of China|Ming dynasty|Luzhou

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