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词条 Mabbly
释义

  1. Operations

  2. Strategies

  3. Science of Story

  4. References

{{advertisement|date=April 2019}}{{Infobox company
| name = Mabbly
| logo = File:Mabbly Logo.png
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| native_name =
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| founded =
| founder = Adam Fridman
| hq_location =
| hq_location_city =
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| key_people = Hank Ostholthoff (CEO)
Vlad Moldavskiy (Partner/Chief Growth Officer)[1]
| products =
| brands =
| services = Digital branding
| owner =
| website = {{URL|mabbly.com}}
}}Mabbly is a digital branding agency based in Chicago.[2][3] It was founded by Adam Fridman[4] and is currently operating under CEO Hank Ostholthoff.[5] Will Schmidt claims that Adam Fridman is one of the nine entrepreneurs who are improving the way of life in Chicago.[6][7]

Operations

Mabbly provides digital branding services and consultation for small businesses across the country. As there are different trends in digital market like branding, promoting and strategizing, they give assistance in how to use these trends to flourish business. The digital marketing strategies and services they provide include PR (Public Relations), SEO (Search Engine Optimization), PPC (pay per click), Social Media Management and blogging.[3][8][9][10][11]

Mabbly embraces digital branding because of the direction overall business operations have taken over recent years. They launched MeetAdvisors to accommodate their mission. MeetAdvisors is a platform through which entrepreneurs can ask for and provide advice.[12]

Mabbly was placed on the 2017 Inc 500 list being one of the fastest growing privately held businesses in the US in 2017.[13]

Strategies

Founder Adam Fridman[14] has discussed at length changing trends in digital marketing. He expressed that it is a challenge to create and market a company in rapidly changing social media landscape. It has become necessary for businesses to employ digital marketing strategies to ensure their survival, noting that the most important strategy to use is SEO. SEO is important because it is integral to the success of other strategies. In today’s world, PR has merged with SEO. Larry Myler, contributing writer at Forbes, claims that Mabbly has reasonable SEO packages which have created a positive impact.[15][16]

Adam Fridman has received extensive media coverage due to his ideas regarding marketing strategies for successful businesses, some of which are as follows:[17][18]

  • Moving forward is essentially impossible without understanding what the primary target is.
  • Create a powerful digital brand that utilizes a given digital market and promote that brand to achieve a respectable place within that market.
  • Understand the competition and their success, incorporating elements of their strategy.
  • Understand the fundamentals of digital marketing to better choose the right services for a company.
  • Campaigns should be updated as needed.

According to the CGO of Mabbly,[19] Vlad Moldavskiy, Mabbly

cultivates a culture in which young entrepreneurs thrive, hiring employees who

have a clear vision of the future of digital branding.[20]

Science of Story

Mabbly also created a media hub that was inspired by their founder's INC interview with Simon Sinek. Science of Story is a movement to discover and share purpose transformation, from culture to communicating digitally. This focuses on developing a purpose for a companies as whole.[21][22][23]

References

1. ^{{cite web|url=https://www.forbes.com/sites/julesschroeder/2017/03/16/top-7-millennial-startup-marketers-in-2017/#37743adf592b|title=7 Millennial Startup-Marketers To Watch In 2017|first=Jules|last=Schroeder|publisher=|accessdate=29 September 2017}}
2. ^{{cite web|url=http://www.semrush.com/blog/how-our-firm-uses-the-semrush-se-traffic-price-metric/ |title=How Our Firm Uses the SEMrush SE Traffic Price Metric - SEMrush Blog |publisher=Semrush.com |date=2014-05-08 |accessdate=2015-12-03}}
3. ^{{cite web|url=http://www.chicagotribune.com/suburbs/chi-ugc-article-meet-mabbly-your-friendly-digital-marketing-2013-07-18-story.html |title=Meet Mabbly, Your Friendly Digital Marketing Superhero |publisher=Chicago Tribune |date=2013-07-18 |accessdate=2015-12-03}}
4. ^3. http://chicago.cbslocal.com/2014/01/27/a-degree-in-business-and-finance-can-help-promote-small-businesses-in-chicago/
5. ^{{cite web|title = Hank Ostholthoff|url = http://www.entrepreneur.com/author/hank-ostholthoff|website = Entrepreneur|accessdate = 2015-09-04|first = Hank|last = Ostholthoff}}
6. ^{{cite web|url=http://tech.co/locals-love-chicago-tech-ecosystem-2015-08 |title=Chicago Locals Love Their Startup Ecosystem |publisher=Tech.co |date=2015-08-06 |accessdate=2015-12-03}}
7. ^{{cite web|url=http://www.technori.com/2016/11/5180-mabbly-digital-is-in-our-dna/|title=Mabbly: Digital is in our DNA – Technori|publisher=|accessdate=24 March 2017}}
8. ^{{cite web|url=http://mashable.com/2016/04/21/tips-developing-company-logo/|title=11 tips for designing a logo that can grow with your company|first=Scott|last=Gerber|publisher=|accessdate=24 March 2017}}
9. ^{{cite web|url=http://www.imediaconnection.com/articles/editorial/2016/1610-articles/161005-imedia-editors-9-ways-small-businesses-can-take-advantage-of-timely-trends/|title=9 ways small businesses can take advantage of timely trends|publisher=|accessdate=24 March 2017}}
10. ^{{cite web|url=https://www.forbes.com/sites/cherylsnappconner/2017/03/26/5-steps-to-successful-purpose-driven-pr/#5873aeb33a30|title=5 Steps To Successful Purpose-Driven PR|first=Cheryl|last=Conner|publisher=|accessdate=29 September 2017}}
11. ^{{cite web|url=https://www.forbes.com/sites/julesschroeder/2017/03/16/top-7-millennial-startup-marketers-in-2017/#7947ea27592b|title=7 Millennial Startup-Marketers To Watch In 2017|first=Jules|last=Schroeder|publisher=|accessdate=29 September 2017}}
12. ^http://www.rcmwealthadvisors.com/about/rcm-news-room/articles/articles/2013/10/18/rcm-business-spotlight-mabbly{{dead link|date=May 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
13. ^{{cite web|url=https://www.inc.com/profile/mabbly|title=Spread the Word: Mabbly Is No. 238 on the Inc. 5000 This Year!|website=Inc.com|accessdate=29 September 2017}}
14. ^{{cite web|title = Adam Fridman's articles {{!}} Inc.com|url = http://www.inc.com/author/adam-fridman|website = www.inc.com|accessdate = 2015-09-04}}
15. ^{{cite web|author=Larry Myler|url=https://www.forbes.com/sites/larrymyler/2013/12/11/seo-social-media-and-digital-marketing-dont-be-a-dinosaur/ |title=SEO, Social Media And Digital Marketing-Don't Be A Dinosaur |publisher=Forbes.com |date=2012-11-28 |accessdate=2015-12-03}}
16. ^{{cite web|url=https://www.marketingprofs.com/chirp/2017/32752/the-merging-of-marketing-and-human-resources-infographic?adref=nlt092217|title=The Merging of Marketing and Human Resources [Infographic]|publisher=|accessdate=29 September 2017}}
17. ^{{cite web|author=Jan Marino |url=http://www.chicagonow.com/take-back-your-career/2014/06/5-essentials-you-need-to-know-about-digital-marketing/ |title=5 essentials you need to know about digital marketing | Take Back Your Career |publisher=Chicagonow.com |date=2014-06-12 |accessdate=2015-12-03}}
18. ^{{cite web|url=https://www.business.com/articles/the-secret-weapon-10-marketing-experts-use-to-improve-their-conversion-rate/|title=CRO Secrets of 10 Marketing Experts - business.com|publisher=|accessdate=24 March 2017}}
19. ^{{cite web|title = A 23-year-old VC on young people being smarter|url = https://venturebeat.com/2014/10/19/a-23-year-old-vc-on-young-people-being-smarter/|website = VentureBeat|accessdate = 2015-09-04}}
20. ^{{cite web|last=Saltzman |first=Barry S. |url=http://www.fastcompany.com/3041683/4-office-culture-killers-and-how-to-avoid-them |title=4 Office Culture Killers And How To Avoid Them |publisher=Fastcompany.com |date=2015-01-30 |accessdate=2015-12-03}}
21. ^{{cite web|url=http://www.chicagotribune.com/suburbs/burr-ridge/community/chi-ugc-article-upcoming-guide-showcases-local-companies-purs-2017-03-02-story.html|title=Local companies pursue purpose by inspiring mindfulness to awaken u|first=Community Contributor J.R.|last=Via|publisher=|accessdate=24 March 2017}}
22. ^{{cite web|url=http://www.inc.com/adam-fridman/14-months-450-interviews-3-lessons.html|title=14 Months, 450 Interviews, and 3 Lessons|date=7 March 2017|publisher=|accessdate=24 March 2017}}
23. ^{{cite web|url=http://wgnradio.com/2016/11/03/mabbly-digital-is-in-our-dna/|title=Mabbly: Digital is in our DNA|date=3 November 2016|publisher=|accessdate=24 March 2017}}

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