| 词条 | Marketing Executives Network Group |
| 释义 |
|name = Marketing Executives Networking Group |image = MENGLogoImage.jpg |size = 200px |caption = |abbreviation = MENG |motto = |formation = 1995 |extinction = |type = Non-profit |status = |purpose = Marketing profession |headquarters = |location = Primarily United States membership with local chapters |region_served = Global digital online networking group |membership = 1,800+ (as of 29 April 2009) |language = English |leader_title = |leader_name = |main_organ = |parent_organization = |affiliations = |num_staff = |num_volunteers = |budget = |website = {{URL|http://www.mengonline.com}} |remarks = }} The Marketing Executives Networking Group (MENG) is a non-profit professional association established in 1995 for small business, consultant, corporate executive-level marketing managers in leadership roles at companies and non-profit organizations across many diverse industries and areas of marketing expertise. OrganizationMembershipMembers are a diverse group from a variety of industries with a focus on marketing. Members are typically:[1]
StructureThe organization consists of a governance board of directors[2] and currently has fourteen (14) local chapters in major cities in the continental United States. Local chapters[3] provide a regional and local forum and opportunity for members to meet, engage and network with other executive-level marketing professionals. A web based forum also provides an exchange point for special interest groups[4] to discuss category-specific news and exchange ideas. Newer forms of social media are also utilized including LinkedIn (with over 1200 members)[5] and Twitter[6] ServiceMembers contribute to their industries through textbooks and other books they have authored [7] and white papers[8] as well. The group also provides outreach through a distinguished lecturer series program and speakers bereu on a variety of marketing topics. A comprehensive online training program in the form of The MENG Webinar Series[9] is offered. Past and current topics have included: Social Media University, Marketing Masters, Career Maximization, and Innovation. LeadershipMembers elect the National Board of Directors every year, including the National Chairman - Richard Guha (2001-2007), Richard Sellers (2007-2011) and Joey Iazzetto (2011-present). Individual chapters each nominate their own Chapter Chair and local leadership. Research and EducationThe organization is perhaps best known for its research including the annual Marketing Trends Survey[10] which captures marketing leaders' perspectives on the coming year and published in leading marketing trade journals such as Crain Communications' Advertising Age[11] and BtoBonline.com.[12] This survey has been produced and published by MENG, along with {{cite web | title=Anderson Analytics | url=http://www.andersonanalytics.com/ | accessdate=2009-05-02}} since 2007. Its findings are often cited as references in digital media and print. The group also partners with others on topics and factors affecting the marketing profession including employment prospects, job satisfaction and executive compensation. The Economist (print and online). Pace University, and PM Network (the monthly magazine of the Project Management Institute) referenced MENG research and its leadership position in the area of augmenting and accelerating traditional market reserarch with a new methodology called open innovation and crowdsourcing.[13][14] Honors and awardsThe organization is the official marketing partner of the 2009 Edison Best New Product Awards for innovation and advancement in products and services. The first recipients[15] under the new partnership were awarded on 1 April 2009 in a variety of categories and industries. See also
References1. ^{{cite web | title=Membership Profile | url=http://www.mengonline.com/visitors/hire/profile | accessdate=2009-04-29}} 2. ^{{cite web | title=Leadership | url=http://www.mengonline.com/visitors/about/board_list/ | accessdate=2009-04-29}} 3. ^{{cite web | title=Local Chapters | url=http://www.mengonline.com/visitors/about/chapters/ | accessdate=2009-04-29}} 4. ^{{cite web | title=Special Interest Groups | url=http://www.mengonline.com/visitors/about/groups/ | accessdate=2009-04-29}} 5. ^{{cite web | title=LinkedIn Groups, MENG | url=http://www.linkedin.com/groups?gid=2844 | accessdate=2009-04-29}} 6. ^{{cite web | title=Twitter, MENG | url=https://twitter.com/MENGonline | accessdate=2009-04-29}} 7. ^{{cite web | title=Member Books | url=http://www.mengonline.com/visitors/newsroom/published_books_meng_members/ | accessdate=2009-05-02}} 8. ^{{cite web | title=Member Whitepapers | url=http://www.mengonline.com/visitors/newsroom/white_papers_written_by_meng_members | accessdate=2009-05-02}} 9. ^{{cite web | title=Webinars | url=http://www.mengonline.com/visitors/events/webinars/ | accessdate=2009-05-02}} 10. ^{{cite web | title=Top Marketing Trends for 2009: Execs Sick of Web 2.0 | url=http://www.marketingcharts.com/interactive/top-marketing-trends-for-2009-execs-sick-of-web-20-7448/meng-marketing-trends-buzz-words-tired-hearing-2009jpg/ | accessdate=2009-05-02}} 11. ^{{cite web | author=Beth Snyder Bulik | title=Senior Marketers Go for Godin, Have Their Fill of Long Tail | url=http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=Senior+Marketers+Go+for+Godin%2C+Have+Had+Their+Fill+of+Long+Tail | publisher=Advertising Age, Crain Communications Inc. | date=2007-11-26 | accessdate=2009-05-03}} 12. ^{{cite web | author=Kate Maddox | title=Marketing Executives Networking Group releases top trends survey | url=http://www.btobonline.com/apps/pbcs.dll/article?AID=/20071204/FREE/71204005/1078 | publisher=BtoBonline, Crain Communications Inc. | date=12/04/2007 - 1235 pm EDT | accessdate=2009-05-03 | deadurl=yes | archiveurl=https://web.archive.org/web/20080924093511/http://www.btobonline.com/apps/pbcs.dll/article?AID=%2F20071204%2FFREE%2F71204005%2F1078 | archivedate=2008-09-24 | df= }} 13. ^{{cite news | title=Following the crowd | url=http://www.economist.com/science/tq/displaystory.cfm?story_id=11999251 | publisher=Economist.com, The Economist Newspaper Limited | date=09/04/2008 | accessdate=2009-05-03}} 14. ^{{cite web | author=Sarah Fister Gale | title=Pay Attention | url=http://www.pmi.org/Marketplace/Pages/ProductDetail.aspx?GMProduct=00101068100&iss=1 | publisher=PM Network, Vol. 22, no. 6, p. 34-41, Project Management Institute | date=June 2006 | accessdate=2009-05-03 }}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }} 15. ^{{cite web | author=George Leopold | title=Edison and innovation: Lessons from the master | url=http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=216402698 | publisher=EE Times | date=04/06/2009 | accessdate=2009-04-29}} External links
1 : Professional associations based in the United States |
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