| 词条 | Mark Fitzloff |
| 释义 |
Mark Fitzloff (born February 3, 1971 in Milwaukee, Wisconsin) is an American advertising creative director. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand.[1] He is also the executive producer and screenwriter of Tempbot,[2] Neill Blomkamp's cult short film. Mark has worked as a writer, and most recently Executive Creative director in the Portland, Oregon headquarter of the Wieden+Kennedy, Nike's long-standing advertising agency. Mark runs W+K's Portland office with partners Susan Hoffman and Tom Blessington. Mark has worked at W+K since 1999. His creative career highlights include multiple super bowl commercials,[3] repeated recognition by top award shows, including Cannes,[4][5] D&AD, Clios and the One Show,[6] and leading new business for W+K including Coca-Cola, P&G and Levi's. He has also been interviewed in several business and industry trade publications,[7][8][9] as well as on Fox News, discussing creativity in Super Bowl advertising.[10] In 2009, Mark contributed to the launch of WKE, W+K's digital media channel. In 2015, Mark removed his profile from the social networking site Facebook. He remains active on Twitter.[11] Mark founded his own agency called Opinionated in 2017. References1. ^{{cite web | title=Mark Fitzloff on the Spot | publisher=AdWeek | quote=...the 34-year-old is applying lessons learned on that iconic brand for a 2007 relaunch of Old Spice, a drugstore staple whose image, and signature bottle, has been collecting dust. | author=Mae Anderson and Deanna Zamit | url=http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1002344743}} 2. ^{{cite web | title=Full cast and crew for Tempbot (2006) | url=https://www.imdb.com/title/tt0978838/fullcredits | quote=Mark Fitzloff: writer. Mark Fitzloff: Executive Producer | accessdate=September 21, 2009}} 3. ^{{cite web | title=Funny Commercials World – tag: Mark Fitzloff | url=http://www.funnycommercialsworld.com/tag/mark-fitzloff | quote=Heineken: Expedition Leader. Careerbuilder.com: Tips | accessdate=September 21, 2009}} 4. ^{{cite web|title=Cannes Lions Winners, Shortlists and Entries Listing: Cyber Lions -Old Spice: Swaggerize Me |url=http://work.canneslions.com/cyber/entry.cfm?entryid=9064 |quote=Mark Fitzloff: Executive Creative Director, Copywriter, Creative Director |publisher=Cannes Lions |accessdate=September 21, 2009 |deadurl=yes |archiveurl=https://web.archive.org/web/20090828011044/http://work.canneslions.com/cyber/entry.cfm?entryid=9064 |archivedate=August 28, 2009 }} 5. ^{{cite web|title=Cannes Lions Winners, Shortlists and Entries Listing: Coraline |url=http://work.canneslions.com/titanium/entry.cfm?entryid=487 |quote=Mark Fitzloff: ECD [Executive Creative Director] |publisher=Cannes Lions |accessdate=September 21, 2009 |deadurl=yes |archiveurl=https://web.archive.org/web/20090826162841/http://work.canneslions.com/titanium/entry.cfm?entryid=487 |archivedate=August 26, 2009 }} 6. ^{{cite web | title=Coca-Cola: Videogame | url=http://www.coloribus.com/adsarchive/tv-commercials/cannes-lions-videogame-506087/ | quote=Awards: CLIO Awards 2007, ONE SHOW 2007. Creative Director: Mark Fitzloff | deadurl=yes | archiveurl=https://archive.is/20120729115308/http://www.coloribus.com/adsarchive/tv-commercials/cannes-lions-videogame-506087/ | archivedate=July 29, 2012 | df=mdy-all }} 7. ^{{cite web | url=http://www.fastcompany.com/magazine/135/smells-like-a-billion-bucks.html?page=0%2C1 | publisher=FastCompany | title=Old Spice Smells Like a Billion Bucks | author=Evan West | date=May 1, 2009 | quote=The new strategy, explains Mark Fitzloff, an executive creative director at the agency, is an irreverent spin on the kind of demonstration-based advertising that built many of P&G's 24 billion-dollar brands. | accessdate=September 21, 2009}} 8. ^{{cite web | url=https://www.wsj.com/articles/SB120062166470499523 | title=CareerBuilder Hopes 'Tough Love' Attracts | publisher=Wall Street Journal, WSJ.com | author=Stephanie Kang | date=January 18, 2008 | quote= "The fact is, our consumers are in an office," says Wieden Creative Director Mark Fitzloff. "I don't know that we had much of a choice in the matter." | accessdate=September 21, 2009}} 9. ^{{cite web | title=Old Spice Tries a Dash of Humor to Draw Young Men | url=https://www.nytimes.com/2007/01/08/business/media/08adcol.html | quote="Our timing was good because this is a moment when everyone appreciates authenticity, when retro is not necessarily a bad word," Mr. Fitzloff said. "So we can say, 'You can either be authentic or trendy.'" | publisher=The New York Times, NYTimes.com | author=Stuart Elliott | date=January 8, 2007 | accessdate=September 21, 2009}} 10. ^{{cite web | url=http://www.foxnews.com/story/0,2933,110177,00.html | publisher=FOXNews.com | title=The Big Story w/ Gibson and Nauert: Topics and Guests for Friday, Jan. 30 | quote=Super Bowl commercials: Mark Fitzloff, ad copy writer | date=January 30, 2004 | accessdate=September 21, 2009}} 11. ^{{cite tweet|user=markfitzloff|author=Mark Fitzloff|number=694854475807395840|date=3 February 2016|title=My first birthday since leaving Facebook. It's like I'm not even a living person anymore.}} External links
9 : 1971 births|Living people|Advertising directors|Copywriters|American art directors|American male screenwriters|Writers from Portland, Oregon|Wieden+Kennedy people|Screenwriters from Oregon |
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