| 词条 | Master-McNeil |
| 释义 |
name = Master-McNeil, Inc.| foundation = Berkeley, CA, 1988| location = Berkeley, CA| industry = Naming | products = | revenue = | net_income = | homepage = www.naming.com}}Master-McNeil, Inc. is a naming agency. One of the first firms formed exclusively for brand naming and research, it was founded in 1988 by SB Master. Master added "McNeil" to the company name because it "had a substantial sound" which led potential clients to assume that the company was "big and important, even though we weren't when we first started."[1][2][3] Prior to founding Master-McNeil, Master was the president of Wordmark, a division of the San Francisco-based agency Landor Associates. At Wordmark, she named brands including Touchstone Pictures, Westin Hotels, Pacific Telesis Group/ Pacific Bell, Fleet Financial Group, and Asiana.[4][1][5] Master-McNeil’s naming process includes linguistic analysis, brand architecture, trademark search and domain name acquisition.[6] Among others, the company has named PayPal, We TV, the Buick Lacrosse, and Quid. Their clients have included AMD, Apple, Comcast, Chevron, General Motors, Kodak, Nestlé and Volkswagen.[7][3] References1. ^1 {{cite news|last1=Beato|first1=G.|title=Buy Any Other Name|url=https://www.motherjones.com/politics/1998/09/buy-any-other-name|accessdate=18 March 2017|work=Mother Jones|date=September 30, 1998}} 2. ^{{cite news|last1=Calvo|first1=Dana|title=It May be the Name Game, but They're All Business|url=https://www.nytimes.com/1994/09/04/business/it-may-be-the-name-game-but-they-re-all-business.html|accessdate=18 March 2017|work=The New York Times|date=September 4, 1994}} 3. ^1 {{cite book|last1=Shimp, Terence A. and|first1=Andrews, J. Craig|title=Advertising Promotion and Other Aspects of Integrated Marketing Communications|date=December 29, 2008|publisher=Southwestern|isbn=978-0324593600|url=https://books.google.com/books?id=gWfVlJAp31wC&pg=PA62&dq=master+mcneil&hl=en&sa=X&ved=0ahUKEwje9Ln06uDSAhUE1CYKHUPAD-cQ6AEINDAE#v=onepage&q=master%20mcneil&f=false|accessdate=18 March 2017}} 4. ^{{citeweb|title=Mentors|url=http://entrepreneurship.berkeley.edu/mentors/|website=entrepreneurship.berkeley.edu|publisher=Haas School of Business|accessdate=18 March 2017}} 5. ^{{cite news|last1=Oldenberg|first1=Don|title=PLAYING THE CORPORATE NAME-CHANGE GAME|url=https://www.washingtonpost.com/archive/lifestyle/1987/05/22/playing-the-corporate-name-change-game/5626333f-5d19-4549-b9aa-b1a5fbd8691b/|accessdate=18 March 2017|work=Washington Post|date=May 22, 1987}} 6. ^{{cite news|last1=Lesonsky|first1=Rieva|title=How to Name Your Business|url=https://www.entrepreneur.com/article/177614|accessdate=18 March 2017|work=Entrepreneur|date=May 14, 2007}} 7. ^{{cite news|last1=Horovitz|first1=Bruce|title=Sometimes, What's Not in a Company's Name Is What Really Counts|url=http://articles.latimes.com/1990-01-23/business/fi-545_1_san-francisco-office|accessdate=18 March 2017|work=Los Angeles Times|date=January 23, 1990}} External links
2 : Branding companies of the United States|Companies based in Berkeley, California |
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