| 词条 | MediaCurves |
| 释义 |
HCD Research is a marketing and communications research company that was founded 1991, and currently employs approximately 40 people.[5][6] HistoryThe MediaCurves.com website was launched in 2007, as a follow-up site to Read My Lipz.com, a website HCD Research used to test political advertisements during the 2004 Presidential Election.[7][8] The goal of Mediacurves.com was to test and report America’s perceptions of popular and controversial media events.[9][10] MediaCurves.com is best known for testing political advertisements and the Super Bowl commercials,[11][12] an initiative that began in 2007. In 2008, MediaCurves.com received national and regional media coverage for testing campaign ads during 2008 Presidential Election.[13][14] Although Mediacurves.com is prominently known for testing political advertisements and Super Bowl ads, it also conducts studies on a broad range of cultural,[15][16] entertainment,[17][18] religious and health care related issues.[19][20][21] “Curves” TechnologyMediaCurves’ signature contribution to the field of communications research is a patent-pending, on-line dial testing “Curves” technology. While participants view on-line video content, they move the mouse to the left to indicate low levels of interest and to the right to indicate high interest.[22][23] The same procedure can be used to measure the content’s believability or agreement levels, among other parameters.[24] The responses are recorded in quarter-second intervals,[25] and the mean of all responses is reported in the form of curves, which indicate levels of believability, interest or agreement for different market segments.[22] The study results can also be cross-tabulated to analyze the emotional differences in video content by political party, race, gender, age and other demographics. References1. ^{{cite web |url=http://webfloss.com/hcd-research/ |title=Archived copy |accessdate=2009-07-23 |deadurl=yes |archiveurl=https://web.archive.org/web/20100205160111/http://webfloss.com/hcd-research/ |archivedate=2010-02-05 |df= }} {{DEFAULTSORT:Mediacurves}}2. ^http://www.redorbit.com/news/technology/1190661/mediacurves_web_site_posts_top_five_media_studies_of_2007/index.html 3. ^http://www.linkedin.com/companies/hcd-research 4. ^http://www.lead411.com/Company_HCDResearchInc_Kessler_371771.html 5. ^http://www.zoominfo.com/Search/CompanyDetail.aspx?CompanyID=33802692&cs=QECA8nE7k&IndustryBin=MARKETING&Product=advertising+research&page=1&companyDesc=advertising+research 6. ^http://www.businessyellowpages.info/company/20734 7. ^{{cite web |url=http://www.politicsonline.com/globalcontent/elections/elections2004/ |title=Archived copy |accessdate=2009-07-23 |deadurl=yes |archiveurl=https://web.archive.org/web/20080517224749/http://www.politicsonline.com/globalcontent/elections/elections2004/ |archivedate=2008-05-17 |df= }} 8. ^{{cite web |url=http://politicalresources.com/Webnotes/issue4_6bot.htm |title=Archived copy |accessdate=2009-07-23 |deadurl=yes |archiveurl=https://web.archive.org/web/20080512024911/http://politicalresources.com/Webnotes/issue4_6bot.htm |archivedate=2008-05-12 |df= }} 9. ^http://www.foxnews.com/story/0,2933,330661,00.html 10. ^https://www.npr.org/blogs/news/2008/04/bitter_remark_does_not_seem_to_1.html 11. ^http://www.myfoxdetroit.com/dpp/money/doritos_ad2131312 12. ^{{cite web |url=http://www.pratttribune.com/news/business/x512385650/Biz-Bits-Confused-about-the-TV-switch-Some-answers-to-your-questions |title=Archived copy |accessdate=2009-07-23 |deadurl=yes |archiveurl=https://web.archive.org/web/20110715111928/http://www.pratttribune.com/news/business/x512385650/Biz-Bits-Confused-about-the-TV-switch-Some-answers-to-your-questions |archivedate=2011-07-15 |df= }} 13. ^http://www.msnbc.msn.com/id/27217062 14. ^http://news.findlaw.com/prnewswire/20080320/20mar20081825.html 15. ^https://www.washingtonpost.com/wp-dyn/content/article/2009/07/10/AR2009071002935.html 16. ^http://www.chicagotribune.com/news/opinion/chi-oped0713parkerjul13,0,3310359.column 17. ^http://latimesblogs.latimes.com/showtracker/2008/11/american-idol-4.html 18. ^https://www.npr.org/templates/story/story.php?storyId=95567799 19. ^http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/07-20-2009/0005062952&EDATE= {{webarchive|url=https://web.archive.org/web/20090211180618/http://news.prnewswire.com/ViewContent.aspx?ACCT=109 |date=2009-02-11 }} 20. ^{{cite web |url=http://www.newfluwiki2.com/showDiary.do?diaryId=3570 |title=Archived copy |accessdate=2009-07-23 |deadurl=yes |archiveurl=https://web.archive.org/web/20110714172716/http://www.newfluwiki2.com/showDiary.do?diaryId=3570 |archivedate=2011-07-14 |df= }} 21. ^http://www.myfoxdetroit.com/dpp/sports/dpgo_Study_A_Rod_Scandal_Erodes_Public_Trust2146033 22. ^1 http://www.bio-medicine.org/medicine-news-1/HCD-Research-and-Muhlenberg-College-Will-Use-an-Index-to-Monitor-Physicians-and-Consumers-Perceptions-of-Health-Care-Reform-39474-1/ 23. ^https://www.cnbc.com/id/32013911 24. ^http://www.fox43tv.com/dpp/sports/nfl/nfl_schedule/superbowl_dpg_Pick_top_Super_Bowl_commercials_fc_200901272177206{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }} 25. ^http://www.redorbit.com/news/entertainment/1717923/majority_of_americans_say_congressman_kings_comments_about_michael_jackson/index.html 1 : Media analysis organizations and websites |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。