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词条 Modi ke matwale rahi
释义

  1. References

Modi ke matwale rahi was a popular weekly radio show in India broadcast on the Vividh Bharati service.[1] Along with some other shows like Hawa Mahal, Modi ke matwale rahi was one of the few programs that was suitable for spot advertising on Indian radio, which often led to commercial spots on the program being in high-demand and sold-out six-months in advance.[1] The program won a Clio award for advertising in the 1970s.[2]

The show featured two main characters, Balwan Singh and Lalit Singh, who were faced with a mystery in each episode that they had to solve.[3] The show was sponsored by Modi Tyres.[4]

References

1. ^{{Citation | title=The Indian media business | author=Vanita Kohli | publisher=SAGE, 2006 | isbn=978-0-7619-3469-1 | url=https://books.google.com/books?id=hllyb6ymMy0C | quote=... In that year Vividh Bharti, the film music channel of AIR, began accepting commercials. ... Since radio hardly had any competition, airtime and even sponsorships on some really popular programmes — like 'Hawa Mahal' or 'Modi Ke Matwale Rahi' — were booked six months in advance ...}}
2. ^{{Citation | title=Indian advertising jingles | author= | publisher=Manoharmahajan.in | isbn= | url=http://www.manoharmahajan.in/work.htm | quote=... Modi Ke Matwale Raahi ... This weekly radio sponsored program won International 'American Clio Award' for Best Radio Program (1979 - '80) in the world ...}}
3. ^{{Citation | title=A touch of nostalgia | author=Dinesh Hukmani | date=October 18, 2006 | publisher=Rediff | isbn= | url=http://blogs.rediff.com/dihuk/ | quote=... listening to 'Modi Ke Matwale Raahi', the exploits of 'Balwan Singh' & 'Lalit Singh' ...}}
4. ^{{Citation | title=Tuned in to the waves | author=Abhilasha Ojha | date=June 28, 2008 | newspaper=Business Standard | isbn= | url=http://www.business-standard.com/india/storypage.php?autono=327235 | quote=... shows like Modi ke Matwale Rahi, a popular radio show sponsored by Modi Tyres ...}}

2 : Indian radio programmes|All India Radio

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