| 词条 | Oettinger Brewery |
| 释义 |
| name = Oettinger Brauerei GmbH | logo = Logo-oettinger.png | type = Gesellschaft mit beschränkter Haftung | opened = 1731 | location_city = Oettingen in Bayern | location_country = Germany | production = {{convert|5.39|e6hl|usbeerbbl|lk=on}} in 2015[1] | owner = Dirk Kollmar, Kurt Meyer, Michael Mayer | num_employees = 1100 | revenue = | url = www.oettinger-bier.de }}Oettinger Brauerei is a brewery group in Germany. Oettinger has been Germany's best selling beer brand between 2004 and 2013 with an annual output of {{convert|6.21|e6hL|usbeerbbl|lk=on}} in 2011.[2] Oettinger's headquarters are in Oettingen in Bayern but there are also breweries in Gotha, Mönchengladbach and Braunschweig. Cheap beerOettinger sells large amounts of beer for the lowest possible price. Oettinger bought the brewery producing "5,0 Original" beer in Braunschweig, a competitor in the same market segment. Oettinger is rarely found on tap in pubs and bars – most of it is sold bottled in supermarkets. It is also exported – in Australia Oettinger Pils is directly imported by the large Woolworths Liquor Group chain of liquor outlets where it is sold in 330 mL bottles, as well as 500 mL cans.[3] Oettinger uses several ways to keep beer prices low:
The low price has made this beer brand the most successful one in Germany with an output of {{convert|6.21|e6hL|usbeerbbl|lk=on}} in 2011. In Italy "Oettinger super forte" is sold; a beer providing 8.9% alcohol by volume. HistoryThe "Fürstliche Brauhaus zu Oettingen" (Prince's brewhouse at Oettingen) was bought in 1956 by the Kollmar family and renamed "Oettinger Brauerei GmbH". Oettinger Group claims that its beer is brewed in accordance with the Reinheitsgebot. SponsorshipFrom 2006 until 2018, Oettinger was the official sponsor of Rockets, a professional basketball club based in Gotha. The Rockets played as "Oettinger Rockets" in Germany's first distribution, the Basketball Bundesliga.[5] See also{{portal|Beer|Companies|Germany}}
References1. ^{{cite web |url=http://aktiongutesbier.de/statistik-bier-und-brauereien/ |title=Biermarken in Deutschland |author= |date=n.d. |website=aktiongutesbier.de |access-date=2016-10-12}} {{Commons category|Oettinger (beer)}}2. ^[https://www.handelsblatt.com/unternehmen/industrie/ranking-die-beliebtesten-deutschen-biermarken/6908586.html?slp=false&p=10&a=false#image Die beliebtesten deutschen Biermarken] Handelsblatt Online, 23 July 2012 3. ^{{cite web|url=https://www.danmurphys.com.au/beer/international-beer/brand-oettinger/country-germany|title=International Beer|author=Dan Murphy's}} 4. ^{{cite news | date=7 August 2009 | url=http://www.spiegel.de/video/video-1015581.html | title=Bier vom Billigheimer: Oettinger - Marktführer ohne Werbung| work=Der Spiegel | accessdate=5 February 2010}}, quote: "The term "cheap beer" is actually almost a disqualification. But it's only an attempt. Everything that is marketed well and market adjusted in Germany, is suddenly (called) cheap. Aldi is cheap, IKEA is cheap, the Bild Newspaper is cheap, Oettinger Beer is cheap. Nobody wants it - 'It's dishwater!' But everybody drinks it. (Our) success proves us right."and he adds with an allusion to advertisements from his competitors Beck's and Licher:: "Every time when your TV program has become interesting to a degree, you see the ship or the commercial or some kingfisher. We have a low opinion of that." 5. ^{{Cite news|url=http://www.thueringer-allgemeine.de/web/zgt/basketball/detail/-/specific/Thueringer-Bundesliga-Basketballer-gehen-letztmals-als-Oettinger-Rockets-auf-Kor-1754558401|title=Thüringer Bundesliga-Basketballer gehen letztmals als „Oettinger Rockets“ auf Korbjagd|date=30 December 2017|access-date=9 January 2018|publisher=Thueringer-allgemeine.de|language=German}} 3 : 1731 establishments|Breweries in Germany|Beer brands of Germany |
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