词条 | List of Walmart brands |
释义 |
Walmart, Inc., like many large retail and grocery chain stores, offers store brands (also called house brands or generic brands), which are lower-priced alternatives to name brand products. Many products offered under Walmart brands are private label products, but in other cases, the production volume is enough for Walmart to operate an entire factory.{{citation needed|date=December 2016}} Apparel brandsMajor brandsIn March 2018, to better compete with Amazon and Target, Walmart introduced three new clothing lines and revamped an existing clothing line.[1]
Other brands
Major brandsSam's Choice{{Distinguish|Sam's Club}}{{Main|Sam's Choice}}Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named for Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.[3]Compared to Great Value products and to other national brands, Sam's Choice is positioned as a premium retail brand and is offered at a price competitive with standard national brands. It typically offers either competitive items in a given product category, or items in categories where the market leader is an "icon" (for example, Coca-Cola in the soft drink category). Most Sam's Choice beverage products (excluding Grapette and Orangette){{citation needed|date=May 2017}} are manufactured for Walmart by Cott Beverages.[4] Other products in the line, including cookies, snack items, frozen meals, and similar grocery items are made by a variety of agricultural and food manufacturers. Competitive pricing of the Sam's Choice brand and store-branded and generic goods is possible because of the lower expense required to market a retail chain's house brand, compared to advertising and promotional expenses typically incurred by the national brands. Most Sam's Choice-branded products have been replaced by either the relaunched Great Value brand, or the new Marketside brand.{{citation needed|date=May 2015}} The brand was reintroduced in 2013 with a new logo and a focus on premium food products with organic ingredients. Adventure ForceAdventure Force – toys suitable for outdoor use. Products include waterarms (water blaster guns). Great ValueGreat Value was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent ("NBE"), of Walmart's grocery branding strategy.[3]Products offered through the Great Value brand are often claimed to be as good as national brand offerings, but are typically sold at a lower price because of lower marketing and advertising expense. As a house or store brand, the Great Value line does not consist of goods produced by Walmart, but is a labeling system for items manufactured and packaged by a number of agricultural and food corporations, such as ConAgra, {{citation needed|date=May 2018}} and Sara Lee {{citation needed|date=May 2018}} which, in addition to releasing products under its own brands and exclusively for Walmart, also manufactures and brands foods for a variety of other chain stores. Often, this labeling system, to the dismay of consumers, does not list location of manufacture of the product. Walmart contends that all Great Value products are produced in the United States.{{citation needed|date=May 2018}} Otherwise, the country of origin would be listed. As Walmart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, buttermilk biscuits, cinnamon rolls, pies, and many other traditional grocery store products. The wide range of items marketed under the Great Value banner makes it Walmart's top-selling retail brand. The Great Value brand can also be seen in Canada, Costa Rica, Honduras, Nicaragua, Mexico, Argentina, Chile, and Brazil and some Trust Mart stores in Xi'an, Shaanxi Province, China, through a partnership with Walmart. Bharti EasyDay retail grocery stores sell Great Value brand products in India as well. Great Value brand products as well as Walmart merchandise are also present in Seiyu grocery stores (owned by Walmart) in Tokyo, Japan as of October 2014, despite at least one report of a transition away from the brand.[5] By mid-summer 2009, Walmart had redesigned the Great Value labels to be predominantly white. The new redesign also includes over 80 new items, including thin-crust pizza, fat-free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double-stuffed sandwich cookies, and teriyaki beef jerky. Walmart changed the formulas for 750 items, including: breakfast cereal, cookies, yogurt, laundry detergent, and paper towels. The new brand was tested by over 2,700 people.[6] Great Value went through another redesign in 2013 for most of its food items, replacing predominantly white designs with more colorful packaging. {{citation needed|date=May 2018}} EquateEquate – consumable pharmacy and health and beauty items, such as shaving cream, skin lotion, over-the-counter medications, and pregnancy tests. Before its takeover by Walmart, the formerly independent Equate brand sold consumer products at both Target and Walmart at lower prices than those of name brands. Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per the study." The report further noted that "...we are struck by the magnitude of mind-share Walmart appears to hold in shoppers' minds when it comes to awareness of private label brands and retailers."[7]In mid-2010, the brand underwent a logo redesign, as well as packaging changes similar to the Great Value brand. MainstaysMainstays is a brand marketed by Walmart for its lower-priced lines of bedding, kitchen utensils, ready-to-assemble furniture, and home decor. Ol' RoyOl' Roy is Walmart's store brand of dog food, created in 1983 and named after Sam Walton's bird dog. It has become the number-one selling brand of dog food in the United States, surpassing Nestlé's Purina.[8]In 1998, samples of Ol' Roy (together with various other brands) were subject to qualitative analyses for pentobarbital residue by the U.S. Food and Drug Administration Center for Veterinary Medicine due to suspicion that the anesthetizing drug may have found its way into pet foods through euthanized animals, including cats and dogs. DNA test for all the samples failed to detect cat and dog DNA but multiple Ol' Roy samples tested positive for the drug, presumably from rendered cattle. The CVM has said that due to the low level of exposure, the risk of adverse effects was low.[9][10] Special KittySpecial Kitty is Walmart's store brand of cat food and other cat care products, such as litter and treats. Parent's ChoiceParent's Choice is Walmart's store brand for baby products, including diapers, formula, and accessories. Like other Walmart store brands, its design and packaging was relaunched in 2010. Parent's Choice is manufactured by Wyeth (a pharmaceutical company). {{citation needed|date=May 2018}} Wyeth was bought out by another pharmaceutical company in 2009, Pfizer. {{citation needed|date=May 2018}} Play DayPlay Day is a wide-ranging brand of budget-priced children's toys. Play Day launched in between mid-2014 and early-2015, as a replacement brand for Kid Connection. {{Clarify|date=August 2015}}. Pen+GearPen+Gear is Walmart's store brand for school and office supplies. From notebooks, pens, markers, paper, binders, pencils and even paper shredders. Pen+Gear replaced a former brand Casemate in late 2016. Casemate was the same purpose of school and office supplies, but they found a better name for the brand in late 2016. Additional brandsHomelines
Others
Former brands
See also
References1. ^{{cite news |last1=Jones |first1=Charisse |title=Walmart launches four new clothing brands to compete with Amazon, Target |url=https://www.usatoday.com/story/money/2018/02/27/walmart-doubles-down-fashion/374511002/ |accessdate=October 17, 2018 |work=USA Today |date=February 27, 2018}} 2. ^{{cite web |title=(Press Release) Walmart and Ellen DeGeneres Partner on New, Exclusive Fashion Line |url=https://news.walmart.com/2018/08/15/walmart-and-ellen-degeneres-partner-on-new-exclusive-fashion-line |publisher=Walmart |accessdate=October 24, 2018}} 3. ^1 Sara Lee 4. ^{{cite news|url=http://www.floridatrend.com/article/15222/cott-corp-is-king-of-pop?page=1|title=Cott Corp. is King of Pop|author=Lilly Rockwell|date=2012-07-01|accessdate=2017-05-27|work=Florida Trend|publisher=Trend Magazines Inc.}} 5. ^{{cite web |url=http://www.storebrandsdecisions.com/news/2012/12/18/walmarts-seiyu-creates-new-store-brands |title=Walmart's Seiyu Creates New Store Brands |date=2014-10-01 |deadurl=yes |archiveurl=https://web.archive.org/web/20130617154500/http://www.storebrandsdecisions.com/news/2012/12/18/walmarts-seiyu-creates-new-store-brands |archivedate=2013-06-17 |df=}} 6. ^{{cite web|url=http://walmartstores.com/FactsNews/NewsRoom/9028.aspx |title=Walmart Corporate — Walmart's Revamped Great Value Brand Delivers Affordable, Quality Choices When Consumers Need Them Most |publisher=Walmartstores.com |date=2009-03-16 |accessdate=2012-10-21}} 7. ^{{cite web |url=http://www.pbmproducts.com/press.aspx?ID=183 |title=PBM News: Study: Walmart Private Brands Are Catching On |publisher=Pbmproducts.com |date= |accessdate=2012-10-21 |deadurl=yes |archiveurl=https://www.webcitation.org/6Cwkubv4f?url=http://www.pbmproducts.com/press.aspx?ID=183 |archivedate=2012-12-16 |df=}} 8. ^Boyle, Matthew. "Brand Killers Store brands aren't for losers anymore. In fact, they're downright sizzling. And that scares the soap out of the folks who bring us Tide and Minute Maid and Alpo and...." Fortune. August 11, 2003. Retrieved on August 23, 2006. 9. ^Survey #1, qualitative analyses for pentobarbital residue:Dry dog food samples purchased in Laurel, MD, area, March - June 1998 FDA/Center for Veterinary Medicine 10. ^Report on the risk from pentobarbital in dog food {{webarchive|url=https://web.archive.org/web/20080430142434/http://www.fda.gov/cvm/FOI/DFreport.htm |date=2008-04-30}} FDA/Center for Veterinary Medicine 11. ^{{cite news|url=https://www.nytimes.com/2018/02/23/business/walmart-mattress.html|title=Walmart Aims for Affluent Customers With Online Mattress Brand|last=Corkery|first=Michael|date=2018-02-23|work=The New York Times|access-date=2018-03-02}} 12. ^{{cite news|url=https://www.recode.net/2018/3/1/17066402/buzzfeed-walmart-tasty-kitchen-gadget-tools-retail-deal|title=BuzzFeed has a new business model, so it's selling its own line of kitchen tools at Walmart|last=Kafka|first=Peter|date=2018-03-02|work=Recode|accessdate=2018-03-02}} 13. ^{{cite news|url=https://www.washingtonpost.com/business/economy/walmart-is-launching-online-bedding-cosmetic-brands-in-bid-for-upscale-shoppers/2018/02/23/015b9382-1750-11e8-92c9-376b4fe57ff7_story.html|title=Walmart is launching online bedding, cosmetic brands in bid for upscale shoppers|last=Bhattarai|first=Abha|date=2018-02-23|work=Washington Post|access-date=2018-03-02}} 14. ^{{cite news|url=https://www.bloomberg.com/news/articles/2018-08-03/walmart-edges-into-whole-foods-terrain-with-premium-coffee-brand|title=Walmart Edges Into Whole Foods Territory With Premium Coffee Brand|last=Giammona|first=Craig|date=3 August 2018|work=Bloomberg News|access-date=4 August 2018}} 15. ^{{cite web|author= |url=http://www.tampabay.com/features/food/spirits/article628211.ece |title=Walmart puts good wines into most folks' budgets — Tampa Bay Times |publisher=Tampabay.com |date= |accessdate=2012-10-21}} 16. ^{{cite web |last1=Cohen |first1=Coberly |title=Walmart launches its own 'Overpowered' gaming PC line-up |url=https://www.techspot.com/news/77156-walmart-launches-own-overpowered-gaming-pc-line-up.html |website=TechSpot |accessdate=3 January 2019}} 17. ^{{cite web|url=https://www.prnewswire.com/news-releases/introducing-uniquely-j-a-new-brand-from-jetcom-300540869.html|title=Introducing Uniquely J, A New Brand from Jet.com|last=Jet.com|website=www.prnewswire.com|language=en|access-date=2018-06-10}} 18. ^Walmart Introduces Walmart Family Mobile Powered by T-Mobile, Featuring the Lowest Priced Unlimited Talk and Text Wireless Family Plans External links
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