| 词条 | Playdom |
| 释义 |
| name = Playdom, Inc. | logo = Current Playdom Logo.png | logo_size = 200px | type = Subsidiary of The Walt Disney Company | foundation = December 6, 2008[1] | defunct = September 1, 2016 | location_city = Palo Alto, California | location_country = U.S. | key_people = John Pleasants, former CEO (resigned from Disney, November 2013) David Sobeski, former CTO (left Disney, December 2013) Brad Serwin, former COO (left Disney, March 2012) Dan Yue, Founder Chris Wang, Founder Ling Xiao, Founder | industry = video games, social network service | homepage = playdom.com | owner = | parent = Disney Interactive (The Walt Disney Company) | num_employees =}}Playdom was an online social network game developer popular on Facebook, Google+ and MySpace. The company was founded in the San Francisco Bay Area[2] by University of California, Berkeley graduates Ling Xiao and Chris Wang and Swarthmore College graduate Dan Yue. In 2009, the market for games played on social networking sites was valued at $300 million, consisting mostly of online sales of virtual goods.[3] It was a wholly owned subsidiary of Disney Interactive, itself a division of The Walt Disney Company. On September 1, 2016, Disney announced the closure of the remaining Playdom games, Avengers Alliance and its mobile sequel at the end of the month, effectively shuttering the studio.[4] HistoryOn November 12, 2009, Playdom acquired Green Patch and Trippert Labs.[5] In September 2009, competitor Zynga initiated a trade secrets lawsuits against Playdom and 22 other rivals,[6] including Green Patch. These lawsuits were finally settled in November 2010, less than 4 months after Disney's acquisition of Playdom in July 2010.[7] On March 31, 2010, Playdom announced the acquisition of Argentina-based online game developer Three Melons for an undisclosed amount.[8] In April 2010, Playdom closed all but one of the games from the Green Patch studio six months post-acquisition.[9] On April 26, 2010, Playdom announced the acquisition of Merscom, a North Carolina-based social game developer.[10] On May 19, 2010, they acquired Acclaim Games.[11] On June 7, 2010, Playdom announced the acquisition of gaming developer Hive7 after a $33 million funding round. This marked Playdom's sixth acquisition over the prior year.[12] On July 8, 2010, Playdom announced it acquired Metaplace, Inc.. The pricing of the deal was not disclosed.[13] On July 27, 2010, The Walt Disney Company acquired Playdom in a $763 million deal. Disney initially paid $563 million for Playdom, which was the No. 3 social game company with about 42 million monthly players at the time of the acquisition. The deal also included a further $200 million in additional payments if Playdom achieves certain growth thresholds.[14] In May 2011, Playdom has been ordered by the Federal Trade Commission to pay $3 million in fines for collecting and disclosing children's information without parental approval.[15] In April 2014, Playdom announced the closure of all online games on the Playdom site, including Gardens of Time, Marvel: Avengers Alliance, Kitchen Scramble, Pirates of the Caribbean: Isles of War, Ghosts of Mistwood, Disney City Girl, and Disney Words of Wonder. The games closed on April 25, 2014. RockYou acquired the Facebook games Gardens of Time, Words of Wonder, and Disney City Girl (renamed to City Girl Life).[16] On September 1, 2016, Disney Interactive Media Group announced the end of Avengers Alliance and its mobile-only sequel, Marvel: Avengers Alliance 2, bringing a close to the studio.[17] GamesSold GamesThe following games were sold to RockYou between April and October 2014.
Discontinued Games
Sorority Life{{Infobox video game| collapsible = | state = | italic title = | title = Sorority Life | image = | alt = | caption = | developer = Steve Meretzky | publisher = Playdom | series = | engine = | platforms = | released = | genre = | modes = }} Sorority Life was an online role-playing game designed by Steve Meretzky and published by Playdom on the social media platforms Facebook and Myspace in 2008. Each player assumed the role of a college sorority sister striving to increase her social status by improving her employment and wardrobe, the giving of gifts, and other activities. By the summer of 2009, Meretzky wrote that Sorority Life had three million monthly active users.[24][25] By May of 2010, Sorority Life had over 5 million monthly active users, and 600,000-700,000 daily users, on Facebook.[26][27] On December 23, 2013, Sorority Life announced an "extended downtime" on its Facebook page[28], and on January 8, 2014, announced that the game would be permanently shut down.[29] References1. ^{{cite web|url=http://whois.domaintools.com/playdom.com|title=PlayDom.com WHOIS, DNS, & Domain Info - DomainTools|work=WHOIS|date= |accessdate=2016-08-21}} 2. ^{{Cite news |url=https://www.nytimes.com/2009/12/16/technology/internet/16game.html |title=Russian Facebook investor adds stake in Zynga |publisher=New York Times |accessdate=16 December 2009 |date=16 December 2009 |first=Brad |last=Stone }} 3. ^{{Cite news |url=http://www.pcworld.idg.com.au/article/330028/online_sale_digital_content_breaks_1_billion_2009 |first=Alex |last=Wawro |title=Online sale of digital content breaks $1bn in 2009 |publisher=PC World |date=16 December 2009}} 4. ^{{cite web|url=http://help.disney.com/en_US/Marvel|title=Disney Interactive Support|publisher=Disney|accessdate=2 September 2016|deadurl=yes|archiveurl=https://web.archive.org/web/20160903112810/http://help.disney.com/en_US/Marvel|archivedate=3 September 2016|df=}} 5. ^{{cite web|title=Playdom Announces Acquisitions Green Patch Trippert Labs|url=http://www.businesswire.com/news/home/20091112006337/en/Playdom-Announces-Acquisitions-Green-Patch-Trippert-Labs|accessdate=December 2, 2011}} 6. ^{{cite web|title=Zynga Goes To The Mattresses 22 Lawsuits Filed This Year And Counting|url=http://www.insidefacebook.com/2009/09/14/zynga-goes-to-the-mattresses-22-lawsuits-filed-this-year-and-counting/|accessdate=December 2, 2011}} 7. ^{{cite web|title=Zynga is Extremely Pleased With Playdom Disney Litigation Settlement|url=https://techcrunch.com/2010/11/23/zynga-is-extremely-pleased-with-playdomdisney-litigation-settlement/|accessdate=December 2, 2011}} 8. ^{{cite news|url=http://www.dmwmedia.com/news/2010/03/31/playdom-acquires-argentine-game-developer-three-melons|title=Playdom Acquires Argentine Game Developer Three Melons|date=31 March 2010|accessdate=1 April 2010}} 9. ^{{cite web|title=Six Months After Acquiring It Playdom is Killing Off Lil Green Patch|url=https://techcrunch.com/2010/04/29/six-months-after-acquiring-it-playdom-is-killing-off-lil-green-patch/|accessdate=December 2, 2011}} 10. ^{{cite web|url=http://playdomcorp.com/download_press/2010-04-26_Playdom_Acquires_Merscom.pdf |title=Playdom Announces Acquisition of Merscom |publisher=Playdom |date=2010-04-26 |accessdate=2012-07-03}} 11. ^{{cite web |author=Tom Ivan |url=http://www.next-gen.biz/news/playdom-acquires-acclaim |title=Playdom Acquires Acclaim - Edge Magazine |publisher=Next-gen.biz |date=2010-05-19 |accessdate=2011-09-09 |deadurl=yes |archiveurl=https://web.archive.org/web/20101024123628/http://www.next-gen.biz/news/playdom-acquires-acclaim |archivedate=2010-10-24 |df= }} 12. ^{{cite web|url=http://playdomcorp.com/download_press/Playdom_Acquisition_Hive7.pdf |title=Playdom Announces Acquisition of Hive7 |publisher=Playdom |date=2010-06-24 |accessdate=2012-07-03}} 13. ^Dean Takahashi, VentureBeat. "[https://venturebeat.com/2010/07/08/playdom-buys-metaplace-which-forsook-virtual-worlds-for-social-games/ Playdom buys Metaplace, which forsook virtual worlds for social games]." July 8, 2010. 14. ^ {{dead link|date=August 2018}} 15. ^Don Reisinger, CNET. "FTC: Disney's Playdom violated child protection act." May 13, 2011. Retrieved May 13, 2011. 16. ^VentureBeat. [https://venturebeat.com/2014/04/18/rockyou-buys-three-playdom-games-from-disney-to-keep-them-running-for-players/ RockYou buys three Playdom games from Disney to keep them running] 17. ^Mat Paget , GameSpot. "[https://www.gamespot.com/articles/disney-shuts-down-both-marvel-avengers-alliance-ga/1100-6443252/ Disney Shuts Down Both Marvel: Avengers Alliance Games]." September 1, 2016. Retrieved July 21, 2017. 18. ^{{cite web|url=http://gdconlineawards.com/archive/gdcoa_1st.html|title=Game Developers Choice Online Awards 2010 Recipients|accessdate=2011-11-22}} 19. ^{{cite web|url=http://www.insidesocialgames.com/2010/06/30/best-facebook-games-of-2010-part-i/|title=The Best Facebook Games of 2010|author=Mack, Christopher|date=2010-06-30|accessdate=2011-11-22|work=Inside Social Games|publisher=Inside Network}} 20. ^{{cite web|url=http://www.gamasutra.com/view/news/31923/Gamasutras_Best_Of_2010_Top_5_Facebook_Social_Games.php|title=Gamasutra's Best Of 2010: Top 5 Facebook Social Games|author=Caoili, Eric|date=2010-12-28|accessdate=2011-05-10|work=Gamasutra|publisher=UBM TechWeb}} 21. ^{{cite web|url=http://www.gamezebo.com/games/social-city/review|title=Social City Review|author=Squires, Jim|publisher=GameZebo|date=2010-04-04|accessdate=2011-05-10}} 22. ^Playdom email sent to players 22 November 2011 23. ^ {{dead link|date=August 2018}} 24. ^"[https://medium.com/picking-up-the-pieces/two-histories-of-myst-8b37e1504f9e "Two histories of Myst."] John Gabriel Adkins. Medium. 25. ^[https://issuu.com/casualconnect/docs/2009summer "Mini-Games, Maxi-Results."] Steve Meretzky. Casual Connect, Summer 2009, p. 8. 26. ^[https://medium.com/picking-up-the-pieces/two-histories-of-myst-8b37e1504f9e "Two histories of Myst."] John Gabriel Adkins. Medium. 27. ^[https://jezebel.com/5547246/sorority-life-playing-facebooks-mean-girl-game "Sorority Life: Playing Facebook's Mean-Girl Game."] Jessica Coen. Jezebel. 28. ^https://www.facebook.com/permalink.php?story_fbid=490931377688480&id=119414054840216 29. ^https://www.facebook.com/permalink.php?story_fbid=499262990188652&id=119414054840216 External links{{Portal|Video games}}
14 : Defunct video game companies|Disney Interactive|Video game companies of the United States|Video game development companies|Virtual economies|Technology companies based in the San Francisco Bay Area|Companies based in Palo Alto, California|Defunct companies based in the San Francisco Bay Area|American companies established in 2008|Video game companies established in 2008|Video game companies disestablished in 2016|2008 establishments in California|2016 disestablishments in California|Disney acquisitions |
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