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词条 Playfish
释义

  1. History

  2. List of games

  3. Notable games

     Restaurant City  Pet Society  Madden NFL Superstars  The Sims Social  SimCity Social 

  4. Playfish Cash

  5. Marketing

  6. Notes

  7. References

  8. External links

{{Infobox company
|name = Playfish Ltd
|type = Subsidiary
|logo = Playfish logo.png
|logo_size =
|foundation = 2007
|defunct = 2013
|fate = All games retired
|owner = Electronic Arts
|parent = Electronic Arts
|location_city = London
|location_country = United Kingdom
|num_locations = London, San Francisco, Beijing, Norway (former headquarter)
|founder = Kristian Segerstrale
Sebastien de Halleux
Sami Lababidi
Shukri Shammas
|industry = Video games, social network service
|homepage = [https://web.archive.org/web/20100701020948/http://www.playfish.com/ playfish.com]
}}Playfish, currently a property of Electronic Arts, was a developer of free-to-play social network games. Playfish was founded in 2007 by Kristian Segerstråle,[1] Sebastien de Halleux,[2] Sami Lababidi and Shukri Shammas.[3] It closed in 2013.[4] Playfish in the past had attracted up to 55 million users a month, with over 37 million users coming from Facebook users.[5] In October 2008, they secured US$17 million in venture capital funding from Accel Partners and Index Ventures.[6]

History

Who has the Biggest Brain? was the company's first release. It was one of the first Facebook games to attract millions of daily players, and allowed the company to raise the funding necessary to produce other games. The company made money by selling virtual goods inside its games.[7]

On Monday, November 9, 2009, Electronic Arts announced their acquisition of Playfish for $400 million. The acquisition was initially for $275 million cash and $25 million in equity—with a further $100 million in performance-based bonuses available if the company hits targets set by EA executives.[8][9] As of February 2013, all four of the original founders have left the company, with Lababidi and Shammas setting up educational developer Mindshapes,[10][11] and Segerstråle returning to the world of startups.[12]

On June 14, 2013, all of the Playfish-developed games have been retired while Madden NFL 13 Social was retired on September 2, 2013 and can no longer be played on Facebook. The last 3 games to be retired (Pet Society, The Sims Social, and SimCity Social) were retired on June 17, 2013.{{citation needed|date=January 2016}}

List of games

{{Refimprove section|date=January 2016}}
Title Platform Released Retired
Who Has The Biggest Brain?FacebookDecember 18, 2007}}September 30, 2011}}
Word ChallengeMay 1, 2008}}September 30, 2011}}
Bowling BuddiesMay 8, 2008}}September 30, 2011}}
Pet SocietyAugust 8, 2008}}June 14, 2013}}[13][14]
Geo ChallengeSeptember 22, 2008}}September 30, 2011}}
Minigolf PartyJanuary 27, 2009}}January 27, 2010}}
Restaurant CityApril 28, 2009}}June 29, 2012}}
Crazy PlanetsJuly 1, 2009}}December 1, 2011}}
Country StoryJuly 29, 2009}}December 1, 2011}}
Quiztastic!August 14, 2009}}March 4, 2010}}
Poker RivalsDecember 7, 2009}}June 7, 2011}}
Gangster CityJanuary 26, 2010}}June 7, 2011}}
Hotel CityMarch 26, 2010}}September 30, 2011}}
My EmpireJune 1, 2010}}September 30, 2011}}
EA Sports FIFA SuperstarsJune 10, 2010}}March 31, 2013}}
Pirates Ahoy!August 10, 2010}}June 7, 2011}}
Madden NFL SuperstarsAugust 31, 2010}}May 14, 2013}}
Monopoly MillionairesJanuary 31, 2011}}August 17, 2012}}
World Series SuperstarsMarch 30, 2011}}December 31, 2012}}
The Sims SocialAugust 9, 2011}}June 14, 2013}}[15][14]
NHL SuperstarsOctober 5, 2011}}May 14, 2013}}
RISK: FactionsJanuary 11, 2012}}March 31, 2013}}
SimCity SocialJune 25, 2012}}June 14, 2013}}[16][14]
Madden NFL 13 Social (also available on iOS)October 5, 2012}}September 2, 2013}}[17]
Pet Society VacationiOSJuly 18, 2011}}August 29, 2012}}
Restaurant City: Gourmet EditionAugust 22, 2011}}August 29, 2012}}

Notable games

Restaurant City

In Restaurant City, players own a restaurant in a set environment. The goal is to run an exceedingly popular restaurant and increase in restaurant level and dish quality. A restaurant needs at least two employees to function; a chef and a waiter. Through popularity, a restaurant can attract more customers. As a restaurant attracts more customers, it needs more employees. A restaurant gains the ability to hire more employees as it rises in level. The restaurant also grows in size as it gains levels, and can serve drinks and grow certain ingredients in a garden. Restaurant City was retired on June 29, 2012.

Pet Society

{{Main|Pet Society}}

In Pet Society, players own virtual pets in a "neighborhood." Players can dress up their pets, decorate their homes, go fishing, cook dishes, and dig for treasures. Gaining "paw points" allows players to eventually level up to Level 100. Players can also send gifts and do a crafting challenge to make an item. It was announced on April 15, 2013 that the game would be retired on June 14, 2013, however it was retired on June 17, 2013 instead.

Madden NFL Superstars

Madden NFL Superstars is a spin-off of the popular Madden NFL American football video game series. Players create a team out of current real-life NFL players and compete in 3 different types of games: league games against computer generated teams, scrimmage games against friends, and scrimmage games against real NFL teams. As players progress they collect coins to purchase upgrades to their stadiums, collect fans, hire NFL coaches, and purchase tiered rating level card packs of NFL players to add to their rosters. It was retired on May 14, 2013, while replaced with Madden NFL '13 Social, which retired on September 2, 2013.

The Sims Social

{{Main|The Sims Social}}

The Sims Social is a Facebook addition to The Sims franchise. This game took place in a fictional town called Littlehaven. In The Sims Social, players create their own 'Sim', or character, which they can customize. They can then interact with the Sims of their friends, decorate their home, advance their Sim in their dream job and develop romantic relationships. The game often taking some inspirations based on famous public figures such as Lady Gaga and Elvis Presley. Unlike other The Sims games, only one NPC was introduced and can interact with player's 'Sim', Bella Goth.

On February 9, 2012, The Sims Social won the Social Networking Game of the Year award at the 15th Annual Interactive Achievement Awards and February 15, 2012, the game was nominated for best online browser game by the British Academy Video Game Awards - a subsidiary of the British Academy of Film and Television Arts. It was announced on April 15, 2013 that the game would be retired on June 14, 2013, however it was retired on June 17, 2013 instead.

SimCity Social

{{Main|SimCity Social}}

SimCity Social is a city building game which allows the player to build city. This is the Facebook game version of the SimCity franchise. It was announced on April 15, 2013 that the game would be retired on June 14, 2013, however it was retired on 17 June 2013 instead.

Playfish Cash

Players were eligible to buy "Playfish Cards" at Walmart, Walgreens, and Toys 'R' Us stores. Once redeemed on the Playfish website, players earn "Playfish Cash" (PFC) to spend on virtual goods in games.{{citation needed|date=January 2016}}

Prior April 19, 2011, all active Playfish games used a uniform premium currency called "Playfish Cash", and among players it was often called PFC. Playfish Cash could be used for all Playfish games in one. Later, the premium currency was changed into individual cash types for each game.[18]

Game Playfish Cash
Pet Society Pet Society Cash
Madden NFL Superstars Football Cash
The Sims Social SimCash
SimCity Social Diamonds
NHL Superstars Hockey Cash

Marketing

In August 2011, Playfish was confirmed as the official shirt sponsor of the newly formed, supporter owned English football club AFC Rushden & Diamonds.[19]

Notes

1. ^{{cite web |url=http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article6910402.ece |title=Business big shot: Kristian Segerstråle, computer games entrepreneur |newspaper=The Times|accessdate=2016-01-30}}
2. ^{{cite web |url=http://trends.rnews.be/fr/economie/actualite/high-tech/sebastien-de-halleux-un-belge-et-30-millions-de-joueurs/article-1194641765962.htm|title=Sébastien de Halleux, me encanta et 30 millions de joueurs|publisher=Trends Tendances|accessdate=2016-01-30}}
3. ^{{cite web|url=http://www.playfish.com/?page=company|title=About Playfish company & founders|publisher=Playfish|accessdate=2016-01-30|deadurl=yes|archiveurl=https://web.archive.org/web/20130625233306/http://www.playfish.com/?page=company|archivedate=2013-06-25|df=}}
4. ^{{cite web|url=http://www.gamesindustry.biz/articles/2013-04-15-ea-shutting-down-playfish-games |title=EA shutting down Playfish games |website=GamesIndustry.biz |date= |accessdate=2016-01-30}}
5. ^{{cite web|url=http://www.gamasutra.com/view/news/32496/Playfish_Social_Games_Reaching_55_Million_Monthly_Players.php|title=Playfish Social Games Reaching 55 Million Monthly Players|author=Eric Caoili|publisher=Gamasutra|accessdate=2016-01-30}}
6. ^{{cite web|url=http://www.playfish.com/press_releases/?release=28_10_2008|title=Playfish Completes $17 Million Financing and Continues Success as Social Games Leader|publisher=Playfish|date=2008-10-28|accessdate=2016-01-30|deadurl=yes|archiveurl=https://web.archive.org/web/20130202152929/http://www.playfish.com/press_releases/?release=28_10_2008|archivedate=2013-02-02|df=}}
7. ^{{cite news|url=https://blogs.forbes.com/velocity/2010/02/23/eas-playfish-big-real-world-sales-in-virtual-goods-game/|title=EA's Playfish: Big Real-World Sales In Virtual Goods Game|publisher=Forbes | first=Oliver|last=Chiang|date=February 23, 2010}}
8. ^{{cite news|url=https://www.theguardian.com/technology/2009/nov/09/playfish-ea|title=Playfish sells to Electronic Arts in deal worth up to $400m|newspaper=The Guardian | location=London|first=Bobbie|last=Johnson|date=November 9, 2009}}
9. ^{{cite news|url=https://www.wsj.com/articles/SB10001424052748704402404574525473636440080|title=EA to Acquire Playfish for $275 Million|newspaper=The Wall Street Journal}}
10. ^{{cite news|url=https://www.theguardian.com/technology/appsblog/2011/mar/16/mindshapes-apps-toddlers|title=Mindshapes wants to up the quality of apps for toddlers|author=Stuart Dredge|newspaper=The Guardian|location=London|date=March 16, 2011}}
11. ^{{cite news|url=https://blogs.wsj.com/tech-europe/2012/05/31/mindshapes-gets-4million-to-develop-learning-games/|title=Mindshapes gets $4 Million to Develop Learning Games|author=Nick Clayton|newspaper=The Wall Street Journal|date=May 31, 2012}}
12. ^{{cite web|url=https://techcrunch.com/2013/02/26/segerstrale-ea/|title=EA’s Digital EVP, Playfish Co-Founder Kristian Segerstrale Departs|author=Kim-Mae Cutler|publisher=TechCrunch|accessdate=2016-01-30}}
13. ^[https://archive.is/20130713203640/https://help.ea.com/article/pet-society-is-being-retired]
14. ^1 2 While it was announced to be retired on June 14, the game was actually retired on June 17, 2013.
15. ^{{cite web|url=https://help.ea.com/article/the-sims-social-is-being-retired |accessdate=July 13, 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20130423091411/https://help.ea.com/article/the-sims-social-is-being-retired |archivedate=April 23, 2013 }}
16. ^[https://archive.is/20130713203554/https://help.ea.com/article/simcity-social-is-being-retired]
17. ^{{cite web|url=https://help.ea.com/article/madden-nfl-social-is-being-retired |accessdate=July 13, 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20130813071530/https://help.ea.com/article/madden-nfl-social-is-being-retired |archivedate=August 13, 2013 }}
18. ^{{cite web|url=http://forum.playfish.com/showthread.php?t=2355932 |accessdate=April 19, 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110427082927/http://forum.playfish.com/showthread.php?t=2355932 |archivedate=April 27, 2011 |title=FAQs - Game-Specific Currency}}
19. ^{{cite web|url=http://www.afcdiamonds.com/club-sponsors |title=Club Sponsors |website=Afcdiamonds.com |date= |accessdate=2016-01-30}}

References

Playfish{{Reflist|30em}}

External links

{{Portal|Companies}}
  • [https://web.archive.org/web/20090425202623/http://www.playfish.com/ Official Playfish website]
  • Playfish forum
{{Electronic Arts}}

10 : Companies based in the Royal Borough of Kensington and Chelsea|British companies established in 2007|Video game companies established in 2007|Defunct video game companies|Electronic Arts|Myspace|Video game companies of the United Kingdom|Video game development companies|Facebook games|Video game companies disestablished in 2013
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