| 词条 | Promise marketing |
| 释义 |
Much like services marketing is the marketing of services or custom-made goods as opposed to finished tangible products, promise marketing is the marketing of a promise related to these services. Firms that provide intangible services to their customers are not selling features, but relationships.[1] These firms are selling their promise of satisfaction with a good or service that cannot be seen at the time of purchase. They are promising satisfaction without the ability to show their potential customer the result of their work. Promise marketing involves relationship marketing, public relations, advertising, and other methods of communication to help the business differentiate itself from its competition. It is not necessary to start business one requires capital. One should be committed on winning the confidence of the other party and keep commitments as business standards. This is how Promises Marketing grew up in Kolkata, India, since 1990. References1. ^Beckwith, Harry (1997)"Selling the Invisible" Retrieved 2010, May 4 External links
1 : Services marketing |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。