| 词条 | Président (brand) |
| 释义 |
| name = Président | logo = | logo_size = 300px | type = Private | producttype = Butter | currentowner = Lactalis | producedby = | country = France | introduced = 1968 | discontinued = | related = | markets = International | ambassadors = | tagline = }} Président is a French dairy brand owned by the Laval-based Lactalis company. The brand was created in 1968 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheeses. HistoryThe brand was created in 1968 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »[1] (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.) Landmark dates
References1. ^http://www.president.fr/html/histoire/index.html {{webarchive|url=https://web.archive.org/web/20100406063012/http://www.president.fr/html/histoire/index.html |date=2010-04-06 }} External links
4 : Brand name dairy products|Cow's-milk cheeses|French cheeses|French brands |
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