| 词条 | Psyma Group |
| 释义 |
}}{{Infobox company | name = PSYMA GROUP AG | type = Limited Company | foundation = 1957 | location_city = Rückersdorf, Bavaria | location_country = Germany | area_served = Worldwide | key_people = {{unbulleted list|Bernd Wachter (CEO)|Dr. Frank Knapp}} | industry = Market Research | num_employees = approximately 260 worldwide (2011) | subsid = {{unbulleted list|Psyma Research+Consulting GmbH|Psyma Health & CARE GmbH|Psyma International Inc. (USA)|Psyma Latina S.A. de C.V. (Mexico)|Psyma Ibérica S.L. (Spain)|Psyma Business Research China Ltd.|Psyma Pesquisas de Mercado Ltda. (Brazil)|Consultic Marketing u. Industrieberatung GmbH|Top of Mind (Russia)[1]}} | homepage = {{url|www.psyma.com}} }}PSYMA GROUP AG is a holding company for a network of market research companies. Currently, the PSYMA GROUP is the fifth largest market research company and the largest owner-run company in Germany. Headquarters is located in Nuremberg, Germany.[2] Legal StatusThe PSYMA GROUP AG holding company is an unlisted stock company, where the stocks are held by the founders and the managing directors. Its affiliates cover various business areas, in the sectors: Medical technology & pharmaceuticals research, consumer goods research, media research, automotive research, financial services research, IT & telecommunication research, industrial & capital goods research.[3] HistoryThe company was founded in 1957 as the „arbeitsgruppe für psychologische marktanalysen“ by Dr. Reinhold Bergler,[4] Dr. Manfred Hambitzer and Dr. Klaus Haupt, originally as an academic company and not a commercial company.[5] The methodologies deployed included in-depth psychological, qualitative interviews. In 1967, the company opened one of the first professional pharmaceutical market research departments. This was followed by a continued international expansion. In 2001, Psyma Group AG was founded as a holding company for the operative subsidiaries and joint ventures.[6] As of August 2010, the company has offices in 13 countries and conducts market research in over 40 countries. MethodologyTraditional focus is on qualitative research ad hoc projects, focusing on the analysis of the subjective side of markets, i.e. understanding motives, feelings, social trends and hidden drivers. Analysis is conducted using - amongst others - morphological psychology, one of the most cutting-edge full psychology theory. Nowadays, the range of methodologies also includes quantitative research approaches and techniques. References1. ^Psyma Offices 2. ^{{cite web|url=https://www.adm-ev.de/mitgliedsinstitute/?L=1 |publisher=ADM Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V.|title=Member Institutes |accessdate=2018-04-03}} 3. ^ESOMAR membership list 4. ^University Bonn (German) 5. ^{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=82742385 |title=Company Overview of PSYMA GROUP AG |publisher=Bloomberg |accessdate=2018-04-03}} 6. ^{{cite web|url=https://www.ihk-nuernberg.de/de/IHK-Magazin-WiM/WiM-Archiv/WIM-Daten/2001-09/Unternehmen-und-Personen/Psyma-Gruppe-stellt-sich-als-AG-neu-auf.jsp |title=Psyma Gruppe stellt sich als AG neu auf (German) |publisher=IHK Nuremberg |date=September 2001 |accessdate=2018-04-03}} External links
4 : Public opinion research companies|Companies based in Nuremberg|Research and analysis firms|Marketing research companies of Germany |
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