| 词条 | Puffa Puffa Rice |
| 释义 |
Puffa Puffa Rice was a brand of breakfast cereal produced by the Kellogg Company. Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar. Puffa Puffa Rice was introduced in 1967 marketed with a Hawaiian theme and the product shown arriving on a surfboard.[1] In 1972 the box was re-designed to feature a toy steam locomotive.[2] In 1973 it changed again to feature popular puppet character Sooty waving a magician's wand over the cereal.[3] Puffa Puffa Rice was abruptly phased out during 1975. Puffa Puffa Rice figures prominently in Alan Ayckbourn's play Table Manners, which is part of his Norman Conquests. References1. ^Kellogg Company History, Timeline image of initial marketing strategy 2. ^Photo of the 1972 box design 3. ^Sooty on a Puffa Puffa Rice box External links
3 : Kellogg's cereals|1967 establishments in the United States|1975 disestablishments in the United States |
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