| 词条 | Ranker |
| 释义 |
| name = Ranker | logo =Ranker_company_logo.png | logo_size =250px | founder = Clark Benson | hq_location_city = Los Angeles | hq_location_country = United States | industry = Digital media | num_employees = 65 | owner = Ranker, LLC | website = www.ranker.com | foundation = August 2009 | homepage = {{URL|www.ranker.com}} }}Ranker is a digital media company located in Los Angeles.[1] The site features polls on entertainment, brands, sports and culture. Ranker is reported to have over 49 million monthly unique visitors.[2] Ranker claims to be one of the largest databases of opinions with more than 250 million votes gathered on over one million items. Ranker has hundreds of thousands of lists of opinions.[3] These lists have been referenced as a source for many pop-culture publications.[4] Ranker is designed to collect individual user votes and track them across various lists,[5] powering an insights tool showing millions of correlations between interests across pop culture.[6] HistoryLaunched in August 2009, the site was founded by Clark Benson, who created Ranker as an alternative to user reviews available on ecommerce sites.[7] Ranker offers crowdsourced polls and lists across a variety of topics, including rankings of food, drinks, and celebrities. Ranker's board members include Draper Associates investor Joel Yarmon. Ranker has raised $7.5 million[8] in capital, including Benson's initial stake. Investors include Draper Associates, Rincon Venture Partners, Lowercase Capital, Wavemaker, BullPen Capital and various angels, like Factual founder Gil Elbaz and Ryan Steelberg.[9] Data-Centric productsIn December 2016, Ranker launched "Ranker Insights" which offers people voting correlation data for free. A deeper level of insights is also available for brands and studios to use for things like casting, marketing and recommendations.[10][11] ROIQ, developed first to scale and optimize Ranker content, is now a low-cost SaaS plugin that helps publishers scale paid Facebook traffic profitably. ROIQ tracks page-level ROI against Facebook ad costs by programmatically managing and optimizing thousands of campaigns, showing the results via realtime reporting.[12] Clark BensonClark Benson is the founder and CEO of Ranker, his fifth startup.[13] Benson is a list-lover and noticed that many he found online missed the mark because it was just one person’s POV. He had soon dreamed up a site where readers could rank items on lists, based on what they personally liked. That crowdsourced approach became the business model for Ranker. [14] On running Ranker, Benson said “I've been an entrepreneur for 20-odd years, and you always have this expectation that the amount of time you'll get to spend on the cool parts is a lot more rosy-eyed than reality. When it's your baby, you have to wake up every morning and say, ‘What are the mission- critical things I have to do today?’ The last thing you want to do is fail, or stop growing, or whatever your particular ‘bad thing’ may be.” [15] Prior to Ranker, Benson's company, eCrush, an early social network for teens, was bought by Hearst Corporation in 2006. Benson's other startups have been in the music industry. Two of them have been merged into Almighty Music Marketing (http://www.almightymusicmarketing.com). He has also been an angel investor, in Jumpcut/Miravida which sold to Yahoo! in 2006. [16] Benson is a Co-author of “The Best Five Years Of Your Life,“ an irreverent guide to campus life. Benson has a BS in Finance from the University of Illinois. [17] References1. ^{{Cite news|url=https://www.forbes.com/sites/elainepofeldt/2017/06/27/can-this-fast-growing-freelance-fueled-site-take-on-buzzfeed-and-vice|title=Can This Fast-Growing, Freelance-Fueled Site Take On BuzzFeed And Vice?|last=Pofeldt|first=Elaine|work=Forbes|access-date=2018-04-12|language=en}} 2. ^https://www.quantcast.com/ranker.com?qcLocale=en_US 3. ^Bilton, Ricardo (October 8, 2014). [https://digiday.com/media/ranker-turns-crowdsourced-lists-into-big-data/ "Ranker turns crowdsourced lists into big data"]. Digiday. 4. ^{{Cite news|url=http://www.eonline.com/news/756333/ellen-degeneres-does-not-want-to-be-president-but-she-has-a-few-ideas-for-how-to-make-life-better-for-people|title=Sorry, America: Ellen DeGeneres Is Not Running for President|publisher=E! Online|access-date=2018-04-12|language=en-US}} 5. ^{{Cite web|url=http://blog.ranker.com/|title=Ranker Insights Blog|website=Ranker Insights Blog|language=en-US|access-date=2018-04-12}} 6. ^{{Cite news|url=http://www.eonline.com/news/710700/we-can-now-guess-your-favorite-celebs-based-on-your-halloween-candy-of-choice|title=See What Your Candy of Choice Says About Your Fave Celebs|work=E! Online|access-date=2018-04-12|language=en-US}} 7. ^{{Cite news|url=http://www.thedrum.com/news/2016/08/11/under-radar-ranker-quietly-builds-huge-online-footprint|title=Under the radar, Ranker quietly builds a huge online footprint|work=The Drum|access-date=2017-06-01|language=en}} 8. ^{{Cite web|url=https://www.crunchbase.com/organization/ranker#/entity|title=Ranker {{!}} crunchbase|website=www.crunchbase.com|access-date=2017-06-01}} 9. ^{{Cite news|url=http://www.latimes.com/business/technology/la-fi-tn-la-tech-20161206-story.html|title=Like Kanye West but hate Chipotle? Start-up Ranker helps brands tailor ads for you|last=Dave|first=Paresh|date=2016-12-06|work=Los Angeles Times|access-date=2017-06-01|language=en-US|issn=0458-3035}} 10. ^[https://insights.ranker.com "A Psychographic Interests Platform"]. Ranker Insights. Retrieved July 26, 2017. 11. ^{{Cite web|url=http://www.latimes.com/business/technology/la-fi-tn-la-tech-20161206-story.html|title=Like Kanye West but hate Chipotle? Start-up Ranker helps brands tailor ads for you|last=Dave|first=Paresh|website=latimes.com|access-date=2018-04-12}} 12. ^{{Cite news|url=https://www.emarketer.com/content/most-a-b-tests-don-t-produce-significant-results|title=Most A/B Tests Don't Produce Significant Results - eMarketer|work=eMarketer|access-date=2018-04-12}} 13. ^{{Cite news|url=https://mixergy.com/interviews/ranker-with-clark-benson/|title=How a list nerd grew Ranker.com to 27,000,000 monthly visitors - with Clark Benson - Mixergy|work=Mixergy|access-date=2018-04-20|language=en-US}} 14. ^{{Cite news|url=https://www.forbes.com/sites/elainepofeldt/2017/06/27/can-this-fast-growing-freelance-fueled-site-take-on-buzzfeed-and-vice|title=Can This Fast-Growing, Freelance-Fueled Site Take On BuzzFeed And Vice?|last=Pofeldt|first=Elaine|work=Forbes|access-date=2019-01-29|language=en}} 15. ^{{Cite news|url=https://www.inc.com/jeff-haden/rankercom-gets-tens-of-millions-of-unique-visitors.html|title=Ranker.com Gets Tens of Millions of Unique Visitors Each Month, But There's a Lot More to the Story|last=Haden|first=Jeff|work=Inc.|access-date=2019-01-29|language=en}} 16. ^{{Cite web|url=https://www.crunchbase.com/person/clark-benson|title=Ranker {{!}} crunchbase|website=www.crunchbase.com|access-date=2019-01-29|}} 17. ^{{Cite web|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=54863232&privcapId=54463346&previousCapId=166783&previousTitle=eCRUSH.com,%20Inc.|title=Company Overview of Ranker, LLC {{!}} bloomberg|website=www.bloomberg.com|access-date=2019-01-29|}} 3 : Internet properties established in 2009|American websites|Rankings |
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