“Reputation parasitism”的意思、由来-开放百科全书

词条

Reputation parasitism

释义

References

Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product.^[1] In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450). Examples include having a product in a design that is very similar to an existing product^[2] or using a similar name.^[3]

References

1. ^[https://web.archive.org/web/20091201032354/http://www.affarsvarlden.se/affarsjuridik/article640109.ece Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel]
2. ^MD 2005:13
3. ^SMH: Versace puts stopper in local wine of same name

1 : Trademark law

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