| 词条 | Rock/Creek |
| 释义 |
| name = Rock/Creek | logo = Rockcreek-logo.png | type = Private | foundation = 1987 | location_city = Chattanooga, Tennessee | key_people = Dawson Wheeler and Marvin Webb, co-founders, Jonathan Scott, vice president | industry = Retail, outdoor industry | products = Clothing and outdoor equipment | revenue = | operating_income = | net_income = | num_employees = 50-99 | homepage = Rock/Creek }} Rock/Creek is a Chattanooga, Tennessee-based sporting goods retailer of clothing and gear for rock climbing, paddling, trail running, hiking, camping and travel. HistoryFounded as Rock/Creek Outfitters and Canoeist Headquarters in 1987 when Dawson Wheeler and Marvin Webb purchased Canoeist Headquarters, the company became known as Rock/Creek Outfitters. The name was shortened to Rock/Creek in 2007. In November 2007, Rock/Creek was named one of the top 25 specialty outdoor retailers by Outdoor Business magazine.[1] In 2009, SNEWS & Backpacker Magazine chose Rock/Creek as Retailer of the Year for Best Online Business.[2] Rock/Creek has a total of five brick-and-mortar locations. They have two flagship stores, one in downtown Chattanooga and the other at Hamilton Place Mall, two paddling stores and an e-commerce site. In 2007, Rock/Creek opened a new store in the Two North Shore development in downtown Chattanooga.[3] The project, developed by CS & Associates and Greenlife Grocery, has been designed with U.S. Green Building Council's LEED standards in mind.[4] The latest store to open is located at The Block, the largest adaptive reuse project in Chattanooga.[5] Rock/Creek selected Art Technology Group to revamp its Web site in Fall 2010.[6] Since that date, the company has been listed on Internet Retailer's "Second 500" list. For the 2012 list they were #644.[7] In October 2014, a Chattanooga shop employee pursued a shoplifter on foot and the story went viral after being picked up by Trail Runner Magazine.[8] Charity and environmental initiativesRock/Creek regularly gives money to environmental non-profits and sponsors trail building and cleanup efforts. The retailer created the Rock/Creek StumpJump 50k in 2002 to raise awareness and funds for the Cumberland Trail. This race has expanded and now forms part of a larger Rock/Creek Trail Series, with trail running events throughout the year ranging from 5 miles to 50 miles.[9] Past campaigns have included working with Chaco footwear to send used shoes to orphans in Nepal through the dZi Foundation.[10] Rock/Creek has been featured in local media for its involvement in local trail races as well as the 3 State 3 Mountain Challenge, a bike century.[11] AffiliationsRock/Creek is a member of the Grassroots Outdoor Alliance, a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience.[12] The retailer is also a member of the Outdoor Industry Association. Rock/Creek employees serve on nonprofit boards as well. Founder Dawson Wheeler serves on the board of SAWS (Southern Appalachian Wilderness Stewards).[13] Marketing Director Mark McKnight serves on the board of local land trust Lula Lake Land Trust.[14] Wheeler has been involved in lobbying for wilderness protection in the Cherokee National Forest and is cited in press interviews around the topic.[15] References1. ^{{cite news|url=http://www.snewsnet.com/cgi-bin/snews/10371.html|title=16 Grassroots Outdoor Alliance members receive honors|publisher=Snews|date=2007-11-16|accessdate=2008-01-11}} 2. ^{{cite news|url=http://www.snewsnet.com/cgi-bin/snews/Retailer_of_the_Year_Best_Online_Business_Rock_Creek_09.html|title=Retailer of the Year - Best Online Business: Rock/Creek puts a personal touch on web sales|publisher=Snews|date=2009-05-11|accessdate=2010-05-21}} 3. ^{{cite news|url=http://www.wdef.com/video/two_north_shores_opens_in_north_chattanooga_with_green_theme/11/2007|title=Two North Shore Opens in North Chattanooga with Green Theme|publisher=WDEF News12|date=November 2007|accessdate=2008-01-11}} 4. ^{{cite news|url=http://www.timesfreepress.com/absolutenm/templates/business-toplocal.aspx?articleid=14496&zoneid=169|title=Idealism, marketing drives companies to go green|publisher=Chattanooga Times Free Press|date=2007-04-29|accessdate=2008-01-11 |archiveurl = https://web.archive.org/web/20071115213132/http://www.timesfreepress.com/absolutenm/templates/business-toplocal.aspx?articleid=14496&zoneid=169 |archivedate = 2007-11-15}} 5. ^{{cite news|url=http://www.getoutchattanooga.com/news/2012/dec/31/joining-block-party/|title=Joining the Block Party|publisher=Get Out Chattanooga|date=2012-12-31|accessdate=2014-02-03}} 6. ^{{cite news|url=http://www.marketwatch.com/story/rockcreek-to-revamp-web-presence-with-atg-commerce-2010-05-17?reflink=MW_news_stmp|title=Rock/Creek to Revamp Web Presence with ATG Commerce|publisher=MarketWatch.com|date=2010-05-17|accessdate=2010-05-20}} 7. ^{{cite news|url=http://www.internetretailer.com/second500/list/?page=2|title=Internet Retailer Second 500 List|publisher=internetretailer.com|date=2012-02-14|accessdate=2012-02-14}} 8. ^http://trailrunnermag.com/people/news/1515-shoplifter-gets-schooled-by-ultrarunners 9. ^{{cite news|url=http://ultrarunningnews.com/2010/02/rockcreek-trail-series-se-tennessee/|title=Rock/Creek Trail Series – SE Tennessee|publisher=ultrarunningnews.com|date=2010-02-27|accessdate=2010-05-20|deadurl=yes|archiveurl=https://web.archive.org/web/20100304085456/http://ultrarunningnews.com/2010/02/rockcreek-trail-series-se-tennessee/|archivedate=2010-03-04|df=}} 10. ^{{cite news|url=http://www.treehugger.com/files/2006/07/if_the_shoe_fit.php|title=If the Shoe Fits, Spare It- Rock/Creek, Chaco and dZi|publisher=Treehugger.com|date=2006-07-16|accessdate=2008-01-11}} 11. ^http://nooga.com/168762/rockcreek-aims-to-draw-national-attention-to-scenic-city-with-outdoor-events/ 12. ^{{cite news|url=http://grassrootsoutdoors.com/index.php/about/|title=About the Grassroots Outdoor Alliance|publisher=Grassroots Outdoor Alliance|date=2007-03-13|accessdate=2008-01-11 |archiveurl = https://web.archive.org/web/20071217121451/http://grassrootsoutdoors.com/index.php/about/ |archivedate = 2007-12-17}} 13. ^http://www.trailcrews.org/board-of-directors/ 14. ^http://lulalake.org/about/staff-and-board-of-directors 15. ^http://www.johnsoncitypress.com/article/125230/corker-alexander-sponsored-tennessee-wilderness-act-gets-reintroduced External links
6 : Sporting goods retailers of the United States|Sporting goods retailers|Online retailers of the United States|Companies based in Chattanooga, Tennessee|Retail companies established in 1987|Companies established in 1987 |
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