| 词条 | Rogers & Cowan |
| 释义 |
| name = Rogers & Cowan | logo = Rogersandcowanlogo.jpg | logo_size = 250px | type = | traded_as = | slogan = | foundation = 1950 | location = Los Angeles | area_served = Worldwide | key_people = Mark Owens, CEO[1] | parent = Interpublic Group of Companies | num_employees = | industry = Public Relations Marketing | homepage = {{URL|http://www.rogersandcowan.com}} }}Rogers & Cowan is a global marketing and public relations agency. A division of the Interpublic Group of Companies (NYSE: IPG), the company is based in Los Angeles, with offices in New York, Miami, and London.[2] HistoryRogers & Cowan was founded in 1950 in Los Angeles, California, by Henry Rogers and Warren Cowan. Actors and actresses were then promoted almost exclusively by the film studios to whom they were under contract,[3] and Rogers and Cowan began instead to promote them independent of the studio system.[4][5] In 1987, Rogers & Cowan was acquired by the London-based Shandwick P.L.C., the largest public relations consultancy in the UK.[6][7] Shandwick PLC was in turn purchased by New York-based Interpublic Group of Companies in 1998.[8][9] Tom Tardio was Rogers and Cowan's chairman and CEO since 1991.[10] in 2016, Mark Owens joined as CEO. Paul Bloch, one of the firm's original partners, is the company's co-chairman.[11] In the early 1990s, Rogers & Cowan expanded into publicity for independent and studio film releases,{{citation needed|date=August 2013}} film festivals,[12] cable and network television programming,[13] album launches,[14] concert tours,[15] fashion designers and collections,[16] and awards show campaigns and high-profile entertainment events.[17] In addition, Tardio led Rogers & Cowan into digital and streaming entertainment, enhanced television, and consumer electronic devices.[18] Since 2004, Rogers & Cowan has acquired talent and resources from the fields of international film (Denmead Marketing, 2004)[19] fashion (Film Fashion, 2005),[20] arts and culture (Hinckley & Co., 2006),[21] television and lifestyle marketing (Spotlight Communications, 2008),[22] and faith and family marketing (L.A.B. Media, 2008).[23] Additionally, in 2009, Tardio launched AllWays Integrated Marketing, a separate PR brand focused on meshing key PR disciplines.{{vague|date=August 2013}} In 2013, Rogers & Cowan acquired Shannon Barr Public Relations[24] and Zucker Public Relations.[25] In March 2015, Tom Tardio was appointed Chairman of the Board of Socialtext, an enterprise social software provider, after serving as Rogers & Cowan chief executive officer for more than 25 years.[26] Mark Owens was named chief executive officer in November 2015. He previously served as the company's chief revenue officer.[27] CampaignsRogers & Cowan's campaigns include the relaunch of MySpace,[28] a consumer awareness campaign for The Cooking Channel,[29] a multi-platform campaign for Sprite Films,[30] and Target's live performance media buy with the Imagine Dragons for the 2015 GRAMMY Awards.[31] The company also does product placement into films, television programs, music videos and webisodes, including the integration of American Airlines into Paramount Pictures' Up in the Air.[32][33] AwardsRogers & Cowan has won several awards, including a 2013 CSR Award (EKOCYCLE Coca-Cola) campaign;[34] a PRSA Silver Anvil Award of Excellence (USA Pro Cycling Challenge);[35][36] an Adweek Buzz Award Microsoft Windows Live;[37] and a PRism Award.[38] Additionally, Rogers & Cowan was named Agency of the Year by the Bulldog Reporter in 2012 and 2013.[39][40] References1. ^{{cite web|title=Alan Nierob & Fran Curtis Named Rogers & Cowan Co-Presidents|url=https://deadline.com/2015/12/rogers-and-cowan-presidents-alan-nierob-fran-curtis-1201648000/|accessdate=9 December 2015}} 2. ^{{cite web|title=Rogers and Cowan at Interpublic Group|url=http://www.interpublic.com/our-agencies/agency?company_id=2246&agencyname=Rogers+%26amp%3B+Cowan|publisher=Interpublic|accessdate= August 8, 2013}} 3. ^{{cite web|title=Early Promotion and Publicity|url=http://www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Publicity-and-Promotion.html|publisher=Film Reference|accessdate= August 8, 2013}} 4. ^{{cite web|last=Thomas, Jr.|first=Robert McG.|title=Henry Rogers, 82, Press Agent Who Built Hollywood Stars|url=https://www.nytimes.com/1995/05/01/obituaries/henry-rogers-82-press-agent-who-built-hollywood-stars.html|work=May 1, 1995|publisher=New York Times|accessdate=June 21, 2013}} 5. ^{{cite web|last=Thomas|first=Bob|title=Super publicist Warren Cowan dies in Los Angeles|url=http://usatoday30.usatoday.com/life/movies/2008-05-15-3660923860_x.htm|date=May 15, 2008|work=USA Today|accessdate=June 21, 2013}} 6. ^{{cite web|last=Gillot|first=Roger|title=Rogers and Cowan To Be Acquired By British Firm |url=http://www.apnewsarchive.com/1987/Rogers-Cowan-to-Be-Acquired-by-British-Firm/id-a92c4668b833b4ff3d4c88401461a87f|date=March 31, 1987|publisher=Associated Press|accessdate= August 7, 2013}} 7. ^{{cite web|last=Dougherty|first=Phillip H.|title=Advertising: British Buy Rogers & Cowan|url=https://www.nytimes.com/1987/04/01/business/advertising-british-buy-rogers-cowan.html|date=April 1, 1987|work=The New York Times|accessdate= August 8, 2013}} 8. ^{{cite web|title=Once Is Not Enough For Chadlington|url=https://www.telegraph.co.uk/finance/2894726/Once-is-not-enough-for-Chadlington.html|date=September 12, 2004|work=The Daily Telegraph | location = UK |accessdate=7 August 2013}} 9. ^{{cite web|last=Kaiser|first=Robert G.|title=Chapter 18|url=http://blog.washingtonpost.com/citizen-k-street/chapters/chapter_18/|date=July 2000|work=The Washington Post |accessdate= August 7, 2013}} 10. ^{{cite web|last=Horovitz|first=Bruce|title=Chief of Rogers & Cowan Steps Down|url=http://articles.latimes.com/1991-01-23/business/fi-553_1_public-relations|date=January 23, 1991|work=Los Angeles Times|accessdate=August 8, 2013}} 11. ^{{cite web|last=Variety Staff|title=The Tops In Spin|url=https://variety.com/2005/film/awards/the-tops-in-spin-1117918319/|date=February 21, 2005|work=Variety|accessdate=August 7, 2013}} 12. ^{{cite web|title=Rogers and Cowan Returns to Handle Worldwide PR for the Bahamas International Film Festival|url=http://www.bulldogreporter.com/dailydog/article/rogers-and-cowan-returns-handle-worldwide-pr-bahamas-international-film-festival|date=October 6, 2010|publisher=Bulldog Reporter|accessdate= August 7, 2013}} 13. ^{{cite web|title=Rogers & Cowan Take the Spotlight|url=http://www.fashionweekdaily.com/the-fix/article/23596|date=October 15, 2008|publisher=Daily Front Row|accessdate=June 21, 2013|deadurl=yes|archiveurl=https://archive.is/20130808230552/http://www.fashionweekdaily.com/the-fix/article/23596|archivedate=August 8, 2013|df=}} 14. ^{{cite web|last=Weber|first=Paul J.|title=Prince Delivers Funk Filled Finale at SXSW|url=http://thegrio.com/2013/03/18/prince-delivers-funk-filled-finale-at-sxsw/#s:prince-1-16x9|date=March 18, 2013|work=Travel and Leisure|accessdate=June 21, 2013}} 15. ^{{cite web | title=Yahoo! Brings Fans the Exclusive Global Online Live Stream of the Rolling Stones 50TH Anniversary Co|url=http://www.dailyfinance.com/2012/12/15/yahoo-brings-fans-the-exclusive-global-online-live/|date=December 15, 2012|publisher=DailyFinance.com!|accessdate=June 21, 2013}} 16. ^{{cite web|title=Fashion PR - Our Report On Beauty & The Media|url=http://www.odwyerpr.com/magazine/fashion-pr.htm|date=January 2000|accessdate=June 21, 2013| publisher= ODwyerPR.com}} 17. ^{{cite web|last=Holmes|first=Paul|title=For 12th Year, Rogers & Cowan Handles PR for Grammys|url=http://www.holmesreport.com/news-info/3416/For-12th-Year-Rogers--Cowan-Handles-PR-for-GRAMMYs.aspx|date=January 25, 2004|publisher=The Holmes Report|accessdate=June 21, 2013}} 18. ^{{cite web|last=Harris|first=Dana|title=R & C Expands Tardio Duties|url=https://variety.com/2001/more/news/r-c-expands-tardio-duties-1117796403/|date=April 4, 2001|work=Variety | accessdate=June 22, 2013}} 19. ^{{cite web|last=Dunkley|first=Cathy|title=Rogers & Cowan gets mits on Denmead | url=https://variety.com/2004/more/news/rogers-cowan-gets-mits-on-denmead-1117914694/| work = Variety | date=December 8, 2004 | accessdate=June 22, 2013}} 20. ^{{cite web|last=Chabria|first=Anita|title=Rogers & Cowan acquires prominent product placement firm|url=http://www.prweekus.com/rogers-cowan-acquires-prominent-product-placement-firm/article/52315/|date=May 11, 2005|work=PR Week|accessdate=June 22, 2013}} 21. ^{{cite web|last=Holmes|first=Paul|title=Hinckley Sells Cultural Marketing Firm to R&C | url = http://www.holmesreport.com/news-info/4922/Hinckley-Sells-Cultural-Marketing-Firm-to-RC.aspx|date=May 3, 2006|publisher=Holmes Report|accessdate=June 22, 2013}} 22. ^{{cite web|last=Weprin|first=Alex|title=Maggie Gallant Joins Rogers & Cowan|url=http://www.broadcastingcable.com/article/115875-Maggie_Gallant_Joins_Rogers_Cowan.php|date=October 15, 2008|work=Broadcasting and Cable | accessdate=June 22, 2013}} 23. ^{{cite web|title=Purpose: Family and Faith Based Summit|url=https://variety.com/2013/biz/news/walmart-urges-bizzers-for-more-family-fare-1200500514/|date=June 21, 2013|work=Variety |accessdate=August 8, 2013}} 24. ^{{cite web|last=Kroll|first=Justin|title=Publicist Shannon Barr Joins Rogers and Cowan|url=https://variety.com/2013/film/news/publicist-shannon-barr-joins-rogers-and-cowan-1200494040/|date=June 13, 2013 | work=Variety|accessdate=August 23, 2013}} 25. ^{{cite web|last=Gale|first=Kevin|title=Zucker Public Relations joins Intergroup's Rogers & Cowan|url=http://www.bizjournals.com/southflorida/blog/morning-edition/2013/08/zucker-public-relations-joins.html?page=all|work=August 1, 2013|publisher=South Florida Business Journal|accessdate=August 23, 2013}} 26. ^{{cite web|last=McNary|first=Dave|title=Thomas Tardio to Step Down as CEO of Rogers & Cowan|url=https://variety.com/2015/digital/news/thomas-tardio-to-step-down-as-ceo-of-rogers-cowan-exclusive-1201461904/|date=March 29, 2013|work=Variety|accessdate= April 9, 2015}} 27. ^{{Cite web|title = Rogers & Cowan Taps Mark Owens As New CEO|url = http://deadline.com/2015/11/mark-owens-tapped-as-new-ceo-of-rogers-cowan-1201610116/|website=Deadline Hollywood | accessdate = November 6, 2015|language = en-US}} 28. ^{{cite web|last=Stein|first=Lindsay|title=Rogers & Cowan Boosts MySpace Reincarnation|url=http://www.prweekus.com/pages/login.aspx?returl=/rogers-cowan-boosts-myspace-reincarnation/article/299805/&pagetypeid=28&articleid=299805&accesslevel=2&expireddays=0&accessAndPrice=0|date=June 21, 2013|work=PR Week|accessdate= August 8, 2013}} 29. ^{{cite web|title=Rogers & Cowan Hired as AOR For Cooking Channel|url=http://www.bulldogreporter.com/dailydog/article/rogers-and-cowan-hired-aor-cooking-channel|date=May 14, 2010|publisher=Bulldog Reporter|accessdate= August 8, 2013}} 30. ^{{cite web|last=Krietsch|first=Beth|title=Sprite Gives A Refreshing Lift to Young Filmmaker competition|url=http://www.prweekus.com/pages/login.aspx?returl=/sprite-gives-refreshing-lift-to-young-filmmaker-competition/article/205873/&pagetypeid=28&articleid=205873&accesslevel=2&expireddays=0&accessAndPrice=0|date=July 1, 2011|work=PR Week|accessdate= August 8, 2013}} 31. ^{{cite web|last=Rodriguez|first=Ashley|title=Target Turns Grammys Ads Into Surprise Concert|url=http://www.adage.com/article/cmo-strategy/target-turns-grammys-ads-surprise-concert|date=February 8, 2015|work=AdAge|accessdate=April 1, 2015}}{{dead link|date=April 2018 |bot=InternetArchiveBot |fix-attempted=yes }} 32. ^{{cite web|last=Martin|first=Hugo|title=Sky's the Limit for Film Deals|url=http://articles.latimes.com/2009/nov/14/business/fi-briefcase14|date=November 14, 2009|work=Los Angeles Times | accessdate=June 21, 2013}} 33. ^{{cite web|last=Newman|first=Andrew Adam|title=A Dream for an Airline and a Hotel Chain | url = https://www.nytimes.com/2009/12/21/business/media/21adco.html?_r=0|date=December 20, 2009|work=The New York Times |accessdate=August 8, 2013}} 34. ^{{cite web|title=2013 CSR Awards: Event—CSR/Green Focus|url=http://www.prnewsonline.com/topics/corporate-responsibility/2013/02/11/2013-csr-awards-eventcsrgreen-focus/|date=February 11, 2013|publisher=PR News|accessdate= August 8, 2013}} 35. ^{{cite web|title=Rogers & Cowan Rides To Success|url=http://www.prsa.org/SearchResults/view/6BE-1203B16/0/Rogers_Cowan_Rides_to_Success_With_Inaugural_Profe|date=2012|publisher=PRSA|accessdate=August 8, 2013}} 36. ^{{cite web|last=Krietsch|first=Beth|title= Pro Cycling Challenge Picks Rogers and Cowan|url=http://www.prweekus.com/pages/login.aspx?returl=/usa-pro-cycling-challenge-picks-rogers-cowan/article/216762/&pagetypeid=28&articleid=216762&accesslevel=2&expireddays=0&accessAndPrice=0|date=November 14, 2011|publisher=PR Week|accessdate= August 8, 2013}} 37. ^{{cite web|last=Solman|first=Gregory|title=John St., Crispin Score Buzz Awards|url=http://www.adweek.com/news/advertising/john-st-crispin-score-buzz-awards-90872|date=October 31, 2007|work=Adweek | accessdate=August 8, 2013}} 38. ^{{cite web|title=PRism Award Winners|url=http://www.prsala.org/files/2009PRismAwardWinners.pdf|date=2009|publisher=PRSLA|deadurl=yes|archiveurl=https://web.archive.org/web/20091104210827/http://www.prsala.org/files/2009PRismAwardWinners.pdf|archivedate=2009-11-04|df=}} 39. ^{{cite web|title=Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announce|url=http://www.marketwire.com/press-release/winners-2012-bulldog-stars-pr-awards-outstanding-achievement-communications-agencies-1692044.htm|date=August 17, 2012|publisher=Bulldog Reporter|accessdate= August 8, 2013}} 40. ^{{cite web|title=Winners of the 2013 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announced|url=https://www.bulldogreporter.com/online-newsroom/winners-of-the-2013-bulldog-stars-of-pr-awards-for-outstanding-achievement-by-commun|work=August 9, 2013|publisher=Bulldog Reporter|accessdate=August 9, 2013}} External links
4 : Business services companies established in 1950|Companies based in Los Angeles|Public relations companies of the United States|1950 establishments in California |
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