| 词条 | Sainsbury's Active Kids |
| 释义 |
|above=Sainsbury's Active Kids |image= |caption=1 Voucher after collecting £10 |label1 = Operator | data1 =Sainsbury's |label2 = Collected for | data2 = Schools |label3 = Collected by | data3 = Spending £10 in Superstores, or £5 in Local stores }} Started in 2005, with the option of collecting vouchers for sports equipment, it expanded over the years to include cooking equipment. Sainsbury's donated over £170 million worth of equipment across the UK. In 2011, Sainsbury's introduced ambassadors to its Active Kids campaign to help increase participation starting with David Beckham.[2] In 2014, it was announced that from 2015 Beckham would be replaced by footballer Daniel Sturridge.[3]
The scheme was run annually, usually between end of January and beginning of May. See alsoSainsbury'sReferences1. ^{{Cite web|url=https://activekids.sainsburys.co.uk/|title=Active Kids - Healthier Lifestyles For Kids {{!}} Sainsbury's|website=activekids.sainsburys.co.uk|access-date=2018-04-28}} 2. ^{{cite web|url=http://www.campaignlive.com/article/david-beckham-adopts-sainsburys-ambassador-role/1102309|title=David Beckham adopts Sainsbury's ambassador role|accessdate=24 April 2017}} 3. ^{{cite web|url=http://www.campaignlive.co.uk/article/sainsburys-substitutes-daniel-sturridge-brand-ambassador-david-beckham/1319566|title=Sainsbury's substitutes Daniel Sturridge for brand ambassador David Beckham|accessdate=24 April 2017}} External links{{Commons category|Sainsbury's}}
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