“School bus advertising”的意思、由来-开放百科全书

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School bus advertising

释义

References
Further reading

{{update|date=October 2017}}School bus advertising is a form of advertising in the United States in which advertising space is sold on the sides of school buses. School districts typically partner with a marketing firm to sell the space and market the program to businesses, . Depending on the size and market of each individual school district, this form of advertising can be very lucrative. Scottsdale Union School District in Arizona expected to make $900,000 in three years, while a smaller school district of 4,100 students in Michigan anticipated $70,000 a year.^[1]

As of 2011, the U.S. states that allow school bus advertising are: Texas, Arizona, Colorado, Tennessee, New Mexico, New Jersey and Utah.^[2]^[3] A few other states allow interior adverts on school buses.

In most U.S. states, law prohibits advertisements for alcohol, tobacco, religious organizations, as well as political ads or anything sexually explicit in nature. Most school districts have final approval of the ads. Each state has its own regulations regarding size, location and material of the ads. Texas, for instance, allows advertisements in three areas on the bus: 30" by 90" located on the left rear quarter panel below the windows, and 18" by 108" located on either side above the windows.^[4] Tennessee allows a 16" by 60" ad on both sides of the bus below the windows.

References

1. ^{{cite news|last=Bazar|first=Emily|title=Advertisers catch the school bus|url=http://usatoday30.usatoday.com/news/nation/2005-12-26-school-advertising_x.htm|publisher=USA Today|date=December 27, 2005}}
2. ^{{cite news |last=Jennings |first=Rob |url=https://www.usatoday.com/news/nation/2011-03-16-schoolbusads16_ST_N.htm |title=School buses give ads a ride |publisher=USA Today |date=March 17, 2011}}
3. ^{{cite news |last=Gray |first=Ryan |url=http://stnonline.com/home/latest-news/3082-utah-bill-seeking-approval-of-school-bus-ads-moves-forward |title=Utah School Bus Advertising Bill Signed into Law |publisher=School Transportation News |date=March 28, 2011}}
4. ^{{cite web |url=http://info.sos.state.tx.us/pls/pub/readtac$ext.ViewTAC?tac_view=5&ti=37&pt=1&ch=14&sch=E&rl=Y |title=Texas Administrative Code: Title 37, Part 1, Chapter 14, Subchapter E |publisher=Office of the Secretary of State, Texas |accessdate=June 15, 2013}}

References

Further reading