| 词条 | Metro by T-Mobile |
| 释义 |
| name = Metro by T-Mobile | logo = MetroByT-Mobile.png | logo_caption = | logo_size = 250px | type = Division | traded_as = | predecessor = {{Unbulleted list|General Wireless, Inc.|MetroPCS Communications, Inc.}} | successor = | founder = Roger D. Linquist and Malcolm Lorang | defunct = | fate = | area_served = United States | key_people = Thomas C. Keys, President[1] | industry = Wireless | products = | services = Mobile communications | revenue = | operating_income = | net_income = | assets = | equity = | num_employees = | parent = T-Mobile US | divisions = | subsid = | homepage = {{url|https://www.metropcs.com|Official Website}} | footnotes = | foundation = {{start date and age|1994}} (as General Wireless, Inc.) | location_city = Richardson, Texas | locations = }}Metro by T-Mobile (formerly known as MetroPCS and also known simply as Metro) is a prepaid wireless carrier brand owned by T-Mobile US. It previously operated the fifth largest mobile telecommunications network in the United States using code division multiple access. In 2013, the carrier engaged in a reverse merger with T-Mobile USA; post-merger, its services were merged under T-Mobile's 4G and LTE network.[2] HistoryMetro was established in 1994 as General Wireless, Inc., by Roger Linquist.[3] PCS referred to the industry term, Personal Communications Service. Its service was first launched in 2002.[4][5] As of February 2005, MetroPCS had about 1.5 million subscribers in the country.[6] At the time, the company operated through 21 licenses in Greater Miami, Tampa, Sarasota, San Francisco, Atlanta and Sacramento.[7] The company expanded to the Dallas and Detroit areas later that year.[8] On April 19, 2007, MetroPCS made its stock market debut. Its 50 million shares initial public offering (IPO) closed at $27.40 and creating a market cap of $8 billion.[9][10][11] Merger with T-MobileIn October 2012, the company, known then as MetroPCS, reached an agreement to merge with T-Mobile USA.[12][13] A reverse merger for MetroPCS, the deal closed on May 1, 2013. The combined company, now known as T-Mobile US, began trading on the New York Stock Exchange.[14][15] On June 21, 2015, the legacy MetroPCS CDMA network was decommissioned, and customers were migrated to the company's LTE network.[16] At the time of the merger, T-Mobile had about 32 million subscribers, to which MetroPCS added around 9 million.[17] In 2012, T-Mobile and Metro became some of the earliest companies to offer unlimited data plans.[18] RebrandingOn September 24, 2018, T-Mobile announced that it would re-launch the brand as Metro by T-Mobile, introducing new unlimited plans offering bundled features such as Amazon Prime subscriptions and Google One storage, and announcing that the brand aims to be the first prepaid mobile carrier to offer 5G in 2019.[19] T-Mobile stated that these changes would help to reduce the negative stigmas associated with MetroPCS's prepaid services, by aligning them with other well-known brands as value-added services, and placing a larger emphasis on its use of T-Mobile's network.[20][21] The renamed carrier launched in early October 2018. At the time of the name change, T-Mobile's subscriber number had increased to around 75 million and Metro's had doubled to around 18 million users and had increased their nationwide market reach from around 12 to 100 markets. Under the new name, Metro also began following T-Mobile's practice of advertising all prices with taxes and fees included.[17][22] OperationsMetro is T-Mobile US's branch of prepaid services, currently offering a selection of 31 smartphones and four data plans as of March 18th, 2019.[23] Metro conducts its operations on their physical store locations only, in contrast with other prepaid brands that offer services on physical locations and online. AdvertisingIn February 2019, the company announced a new long-term advertising campaign featuring Milwaukee Bucks player Giannis Antetokounmpo.[24] ReceptionIn 2012, there was a series of armed robberies in Metro stores which was attributed to low security measures.[25] Metro ranked first in customer experience among the non-contract full-service carriers in the 2018 and 2019 J.D. Power U.S. Wireless Purchase Experience Non-Contract Performance Studies.[26] Network qualityThe launch of MetroPCS's LTE network was met with mixed reviews. In November 2010, Gigaom's Kevin Tofel noted that although the LTE network was based on 4G technology, "the infrastructure MetroPCS is using keeps speeds in the range of older 3G networks". Tofel measured data speeds "far slower than T-Mobile's HSPA+ network" but considered that users with only basic data requirements would find the no-contract deal "refreshing."[27] Referencing Tofel's review, Laptop Mag's Corvida Raven concluded that MetroPCS "probably isn't using the best LTE technology."[28] Slate's Farhad Manjoo panned the service by suggesting that MetroPCS was able to roll out 4G coverage sooner and cheaper than its competitors by offering only the Samsung Craft, a feature phone with sub-standard internet capabilities, as its launch device. Due to the quality of the device (described as being "designed not just to frustrate users but to get us to swear off ever using any phone again"), the network, and MetroPCS's decision to block video streaming services aside from YouTube under its "unlimited web" plan, Manjoo considered it a device designed to disappoint users excited for 4G.[29][30]MarketingMetroPCS attracted criticism in 2010 for an advertising campaign featuring two Indian characters, Ranjit and Chad (the former being played by veteran Indian actor Anjul Nigam), hosting a phone-in show titled Tech & Talk. Their content was believed to be stereotypical and offensive.[31][31][32] Following the T-Mobile merger, MetroPCS introduced a campaign to highlight its inclusion of all related taxes and fees in advertised prices. The campaign was ridiculed by many people who interpreted an unintended double meaning in the slogan, referring to the menstrual cycle.[33] References1. ^{{cite web|title=Management & Board of Directors|url=https://investor.t-mobile.com/corporate-governance/management-and-board-of-directors/default.aspx|publisher=T-Mobile US|accessdate=March 18, 2019|deadurl=no|archiveurl=http://web.archive.org/web/20190318221302/https://investor.t-mobile.com/corporate-governance/management-and-board-of-directors/default.aspx|archivedate=March 18, 2019|df=}} 2. ^{{Cite web|url=https://www.sec.gov/Archives/edgar/data/1283699/000128369919000015/tmus12312018form10-k.htm|title=Document|website=www.sec.gov|access-date=2019-02-21}} 3. ^{{cite news |url=http://www.fiercewireless.com/special-reports/20-roger-lindquist-chairman-ceo-metropcs|title=20. Roger Linquist, Chairman, CEO, MetroPCS |publisher=FierceWireless |accessdate=June 9, 2015 }} 4. ^https://www.adweek.com/brand-marketing/richards-introduce-metropcs-52269/ 5. ^http://getfilings.com/o0001193125-04-050470.html 6. ^https://www.brandsoftheworld.com/logo/metropcs-0 7. ^https://www.bizjournals.com/milwaukee/stories/2004/11/29/daily1.html 8. ^https://www.rcrwireless.com/20051010/archived-articles/metropcs-attracts-600m-in-vc-funding 9. ^https://www.reuters.com/article/us-metropcs-ipo-idUSN1945699620070419 10. ^https://www.marketwatch.com/story/metropcs-rallies-as-07s-first-1-bln-ipo 11. ^{{Cite web|url=https://www.wsj.com/articles/SB117699891270375667|title=IPO of MetroPCS Ends Run Of Poor Telecom Debuts|last=Ball|first=Amol Sharma and Yvonne|website=WSJ|language=en-US|access-date=2019-02-21}} 12. ^{{cite news|title=T-Mobile USA, MetroPCS to combine|url=http://www.chicagotribune.com/business/breaking/chi-metropcs-board-oks-merger-with-tmobile-usa-20121003,0,1683996.story|publisher=Chicago Tribune|accessdate=October 3, 2012|date=October 3, 2012}} 13. ^{{Cite news|url=https://www.wsj.com/articles/SB10001424127887323628004578456750221426268|title=T-Mobile Makes a Fresh Start on Big Board|last=Gryta|first=Thomas|date=2013-05-01|work=Wall Street Journal|access-date=2019-03-08|language=en-US|issn=0099-9660}} 14. ^{{cite web|title=MetroPCS shareholders approve merger with T-Mobile USA|url=https://www.reuters.com/article/us-metropcs-tmobileusa-idUSBRE93N0S620130424|publisher=Reuters|accessdate=May 16, 2017}} 15. ^Rodriguez, Salvador. (May 1, 2013) Combined T-Mobile-MetroPCS debuts on N.Y. Stock Exchange as 'TMUS'. latimes.com. Retrieved on August 23, 2013. 16. ^{{cite web|title=T-Mobile shuts down MetroPCS legacy network |url=http://www.rcrwireless.com/20150621/carriers/metropcs-legacy-network-shut-down-tag17|publisher=RCR Wireless|accessdate=September 18, 2015}} 17. ^1 {{Cite web|url=https://www.androidauthority.com/metro-by-t-mobile-2-908138/|title=Metro by T-Mobile: Everything you need to know|website=www.androidauthority.com|access-date=2019-03-08}} 18. ^{{Cite web|url=https://www.washingtonpost.com/business/technology/t-mobile-metropcs-launching-unlimited-4g-data-plans/2012/08/22/f352b97c-ec54-11e1-9ddc-340d5efb1e9c_story.html?utm_term=.d6b18357edcc|title=Washington Post: T-Mobile, MetroPCS to launch unlimited 4G data plans|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 19. ^{{Cite web|url=https://www.usatoday.com/story/tech/talkingtech/2018/10/08/tmobile-metro-brand-promises-5-g-wireless-service-2019/1567235002/|title=Metro by T-Mobile says it will be first prepaid carrier to offer 5G in 2019|website=USA TODAY|language=en|access-date=2019-03-08}} 20. ^{{Cite news|url=http://fortune.com/2018/09/24/t-mobile-rebranding-metropcs-metro-by-t-mobile/|title=T-Mobile Decides to Make It More Obvious that It Owns MetroPCS|work=Fortune|access-date=2018-10-09|language=en}} 21. ^{{Cite news|url=https://www.cnet.com/g00/news/t-mobiles-metro-prepaid-wireless-service-commits-to-5g-in-2019/?i10c.encReferrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNhLw==&i10c.ua=1&i10c.dv=14|title=T-Mobile's Metro prepaid wireless service commits to 5G in 2019|date=2018-10-08|work=CNET|access-date=2018-10-09|language=en}} 22. ^{{Cite web|url=http://fortune.com/2018/09/24/t-mobile-rebranding-metropcs-metro-by-t-mobile/|title=T-Mobile Decides to Make It More Obvious that It Owns MetroPCS|website=Fortune|language=en|access-date=2019-03-08}} 23. ^{{Cite web|url=https://www.metropcs.com/shop/plans|title=Metro data plans|last=|first=|date=|website=www.metropcs.com|archive-url=|archive-date=|dead-url=|access-date=2019-03-08}} 24. ^{{Cite web|url=https://www.bizjournals.com/milwaukee/news/2019/02/12/giannis-adds-endorsement-deal-with-metro-by-t.html|title=Giannis adds endorsement deal with Metro by T-Mobile|last=|first=|date=|website=www.bizjournals.com|archive-url=|archive-date=|dead-url=|access-date=2019-03-08}} 25. ^{{Cite news|url=https://www.nytimes.com/2012/01/07/nyregion/metropcs-a-draw-for-bargain-hunters-and-robbers.html|title=MetroPCS a Draw for Bargain Hunters, and Robbers|last=Wilson|first=Michael|date=2012-01-06|work=The New York Times|access-date=2019-02-21|language=en-US|issn=0362-4331}} 26. ^{{Cite web|url=https://www.jdpower.com/business/press-releases/jd-power-2018-us-wireless-purchase-experience-studies-vol-1|title=2018 U.S. Wireless Purchase Experience Studies -- Vol. 1|last=crescent.seward|date=2018-02-12|website=J.D. Power|language=en|access-date=2019-02-21}} 27. ^{{cite news|url=http://gigaom.com/2010/11/26/metropcs-4g-review-lte/|title=For $55, What Kind of LTE Experience Does MetroPCS Deliver?|last=Tofel|first=Kevin C.|date=November 26, 2010|work=GigaOM|accessdate=December 5, 2010}} 28. ^{{cite news|url=https://www.laptopmag.com/articles/metropcss-lte-tested-found-wanting|title=MetroPCS's LTE Service Tested, Found Wanting|last=Raven|first=Corvida|date=November 26, 2010|work=Laptop Mag|accessdate=March 18, 2019|publisher=Future plc}} 29. ^{{cite web|url=http://www.slate.com/articles/technology/technology/2011/02/the_worst_cell_phone_on_earth.html|title=4G, Samsung Craft, MetroPCS: The worst cell phone on earth.|last=Manjoo|first=Farhad|work=Slate|accessdate=November 28, 2011}} 30. ^{{Cite web|url=https://www.jdpower.com/business/press-releases/2019-us-wireless-purchase-experience-performance-studies|title=2019 U.S. Wireless Purchase Experience Performance Studies|last=jillian.breska|date=2019-02-13|website=J.D. Power|language=en|access-date=2019-02-21}} 31. ^1 {{Cite news|url=https://www.cnet.com/news/did-this-metropcs-ad-make-the-tech-world-cringe/|title=Did this MetroPCS ad make the tech world cringe?|date=2010-02-08|work=CNET|access-date=2018-10-09|language=en}} 32. ^{{Cite news|url=http://content.time.com/time/specials/packages/article/0,28804,1960734_1960750_1960810,00.html|title=The Best and Worst Super Bowl Commercials of 2010|last=Poniewozik|first=James|date=2010-02-07|work=Time|access-date=2018-10-09|language=en-US|issn=0040-781X}} 33. ^{{Cite news|url=https://www.laptopmag.com/articles/best-tech-commercials-2013|title=13 Best & Worst Tech Commercials of 2013|work=Laptop Magazine|access-date=2018-10-09}} See also
7 : Companies based in Dallas|Companies established in 1994|Companies formerly listed on the New York Stock Exchange|Deutsche Telekom|Mobile phone companies of the United States|Mobile virtual network operators|Companies based in Texas |
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