| 词条 | StrawberryFrog |
| 释义 |
| name = StrawberryFrog | logo = Strawberryfrog.png | type = Private | foundation = Amsterdam (1999), New York (2004), São Paulo (2007) | founder = Scott Goodson | location_city = New York | location_country = United States | locations = 3 | num_employees = 100 | num_employees_year = 2005[1] | key_people = Scott Goodson, Co-founder and CEO. Karin Drakenberg, Co-founder and COO | industry = Advertising and marketing | homepage = www.strawberryfrog.com | intl = }}StrawberryFrog is an advertising and marketing agency founded by Scott Goodson in Amsterdam in 1999 and NYC in 2005. It is the first movement marketing agency dedicated to Cultural Movement Marketing, the marketing framework conceived by Goodson.[1] HistoryStrawberryFrog started in Amsterdam as a small agency that competed for major accounts against larger agencies. Its first client was the two-seater "smart car" that was advertised as "a movement to reinvent the urban environment".[1] The company's headquarters is now in New York City. It is known for supporting purpose-driven companies,[2] and was described by TIME Magazine as "a leader of a new breed of virtual ad makers who use the Internet to reverse the relationship between marketers and their ad agencies."[3] Notable workThe NYC office’s first movement campaign was for New York-based Sabra.[4] In 2005, retailer Old Navy picked StrawberryFrog for its back-to-school campaign; the agency won a $150 million global Heineken assignment to run in 154 countries; and it was a finalist in BMW's hunt for a new agency to handle the Mini.[5] In 2009 the company won Procter & Gamble's global digital account for Pampers.[6] In 2016, it produced a Super Bowl TV commercial for SunTrust Banks,[2] and launched a campaign for European Wax Center.[1] Other clients have included Frito-Lay, Google, Credit Suisse, Mitsubishi, Morgan Stanley, Emirates Airlines, Stacy's Pita Chips, Jim Beam and LG Electronics.[1] Media coverageAdweek described StrawberryFrog as part of a trend toward independent agencies where "big global clients don't need big global agencies any more".[5] This trend is reflected by the growth of non-traditional agencies in other markets such as Canadian business TAXI and SMART in Australia and has been referred to as "a revolution in the ad world".[7]References1. ^1 2 3 {{cite web|url=http://www.mediapost.com/publications/article/243850/strawberryfrogs-new-revolution.html|title=StrawberryFrog's New Revolution|work= Mediapost|accessdate= 16 February 2015}} 2. ^1 {{cite web|title=StrawberryFrog Set to Hit Superbowl 50 with SunTrust Bank Spot|url=http://lbbonline.com/news/strawberryfrog-set-to-hit-superbowl-50-with-suntrust-bank-spot/|work= LBBOnline|date=6 January 2016}} 3. ^{{cite web|url=http://content.time.com/time/world/article/0,8599,2056335,00.html|title= Ad Land Goes Cyber|work= TIME Magazine|date= 12 June 2000}} 4. ^{{cite news| last = Wasserman| first = Todd| title = Sabra Hummus Breaks National Campaign| newspaper = Brandweek| date = March 3, 2009| url = http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i9f08e8d32669ab32972829083aa1c13a| accessdate = 2009-09-05| deadurl = yes| archiveurl = https://web.archive.org/web/20090305120523/http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i9f08e8d32669ab32972829083aa1c13a| archivedate = March 5, 2009| df = }} 5. ^1 2 {{cite web|url=http://usatoday30.usatoday.com/money/companies/management/2005-10-09-goodson-profile_x.htm |first=Theresa|last=Howard|title= StrawberryFrog hops to a different drummer|work= USA Today|date= 10 October 2005}} 6. ^{{cite web|title=P&G Taps Strawberry Frog for Pampers Global Digital Account|url=http://adage.com/article/agency-news/advertising-p-g-taps-strawberry-frog-pampers-digital-biz/139103/|work= AdAge|date= 17 September 2009}} 7. ^{{cite web|url= http://money.cnn.com/magazines/fortune/fortune_archive/2005/12/12/8363132/index.htm|title=Madison Ave. Lights Up|first=Devin|last=Leonard|publisher=Fortune|date=2005-12-12}} External links
4 : Advertising agencies of the United States|Privately held companies of the Netherlands|Companies established in 1999|1999 establishments in the Netherlands |
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