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词条 Suretrade
释义

  1. History

  2. References

{{Infobox company
| name = SURETRADE
| logo =
| fate = Acquired by Bank of America
| foundation = {{start date and age|1997}}
| defunct = {{end date and age|2001}}
| location = Lincoln, Rhode Island
| founder = Donato A. Montanaro
| num_employees = 1,000
| industry = Finance and Insurance
| products = Financial Services
| revenue = $100M
}}

SURETRADE was a stockbroker firm with an electronic trading platform created in 1997. It was headquartered in Lincoln, Rhode Island. It was acquired by FleetBoston Financial's Quick & Reilly in 2001, at which time the firm had over 350,000 customers and nearly $2 billion in assets.

History

The company was founded in 1997 as a division of Quick & Reilly by Donato A. Montanaro.[1]

Quick & Reilly was acquired by FleetBoston Financial in 1998.

In early 1999, FleetBoston considered an initial public offering for the unit but plans were scrapped in October 1999 after the dot-com bubble started to crash.[2][3]

In an October 1999 Fortune (magazine) article, Montanaro claimed that Suretrade was rated the #1 broker for aggressive traders and #2 for beginning investors.[4]

In 2000, the company launched advertising that promoted market timing.[5]

Suretrade was folded into Quick & Reilly in 2001 as investors wanted more advisory services after the crash of the dot-com bubble.[6]

References

1. ^{{cite press release | url=http://www.prweb.com/releases/2005/12/prweb326453.htm | title=Online Broker TradeKing Launches with Low, Flat-Rate Commissions | publisher=PRWeb | date=December 27, 2005}}
2. ^{{cite news | first=John | last=Hechinger | url=https://www.wsj.com/articles/SB939770540524801252 | title=Fleet Boston Scraps Plans for IPO Of Suretrade as Net Stocks Slide | work=The Wall Street Journal | date=October 13, 1999 | subscription=yes}}
3. ^{{cite news | first1=John | last1=Hechinger | first2=Rebecca | last2=Buckman | url=https://www.wsj.com/articles/SB9211877654968700 | title=Fleet Considers Spinoff, IPO For Suretrade Internet Unit | work=The Wall Street Journal | date=March 12, 1999 | subscription=yes}}
4. ^{{cite news | first=Joseph | last=Nocera | url=http://money.cnn.com/magazines/fortune/fortune_archive/1999/10/11/267031/index.htm | title=Power to the People INVESTING HAS BECOME PART OF EVERYDAY LIFE IN MIDDLE-CLASS AMERICA | work=Fortune | date=October 11, 1999}}
5. ^{{cite news | url=https://adage.com/article/news/suretrade-breaks-tv-print-ads/28376/ | title=SURETRADE BREAKS TV, PRINT ADS | agency=Crain Communications | publisher=Advertising Age | date=October 31, 2000}}
6. ^{{cite news | first=Maria | last=Trombly | url=https://www.computerworld.com/article/2591077/brokerage-joins-movement-away-from-net-pure-plays.html | title=Brokerage Joins Movement Away From Net Pure-Plays | work=Computerworld | date=February 12, 2001}}
{{Bank of America}}FleetBoston

5 : 1997 establishments in Rhode Island|2001 disestablishments in Rhode Island|Banks disestablished in 2001|Banks established in 1997|Defunct financial services companies of the United States

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