| 词条 | Miracle Whip |
| 释义 |
|logo = Miracle Whip 2010.svg |logo_size = 200px |type = Brand |location = Northfield, Illinois, United States |industry = Food |founded = 1933, Chicago, Illinois |parent = Kraft Foods |subsid = |homepage = Miracle Whip on Kraft Brands }}Miracle Whip is a sauce condiment manufactured by Kraft Foods and sold throughout the United States and Canada. It is also sold by Mondelēz International (formerly also Kraft Foods) as Miracel Whip throughout Germany.[1] HistoryIn 1933, Kraft developed Miracle Whip as a less expensive alternative to mayonnaise.[2] Premiering at the Century of Progress World's Fair in Chicago in 1933, Miracle Whip soon became a success as a condiment on fruits, vegetables, and salads.[3] Its success was bolstered by Kraft mounting a significant advertising campaign which included sponsorship of a two-hour radio program. At the end of its introductory period, Miracle Whip was outselling all mayonnaise brands.[2] According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in-house using a patented "emulsifying machine" invented by Charles Chapman to create a product that blended mayonnaise and less expensive salad dressing, sometimes called "boiled dressing"[4] or "salad dressing spread". The machine (dubbed "Miracle Whip" by Chapman) ensured that the ingredients (including more than 20 different spices) were thoroughly blended.[3] However, another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called "Max Crossett's X-tra Fine Salad Dressing". Crosset sold it to Kraft Foods in 1931 for $300[5] (approximately $5,022.04 in 2019).[6] While stating that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip.[3] Since 1972, Miracle Whip has been sold as Miracel Whip in Germany.[1] It was formerly produced by Kraft Foods, and is currently produced by Mondelēz International in Bad Fallingbostel. IngredientsMiracle Whip is made from water, soybean oil, high-fructose corn syrup, vinegar, modified corn starch, eggs, salt, natural flavor, mustard flour, potassium sorbate, spice, and dried garlic.[7] AdvertisingSix Flags announced a new partnership with the Miracle Whip brand in 2009.[8]Kraft paid Lady Gaga to include Miracle Whip in the music video for her song "Telephone".[9] Miracle Whip advertising features prominently in the Electronic Arts video game Skate 3, including a dedicated trick, contest, and an achievement called Don't Be So Mayo.[10] In the late 2000s and early 2010s, Miracle Whip attempted more "hip" advertising (much of it explained above), with footage of teenagers having fun while an announcer berated mayonnaise.[11] Criticism by Stephen Colbert led to Miracle Whip buying ad time on his show, The Colbert Report, and attacking Colbert for being a "mayo lover".[12] This also included publishing an open letter stating the attack was "raising hell, man" (though the whole debacle may have been staged by Kraft and Comedy Central).[13] Eventually, this advertising was dropped. In 2018, the town of Mayo, Florida temporarily changed its name to Miracle Whip as a promotional stunt.[14] See also
References1. ^1 {{citation|title=Miracel Whip - Unsere Marke|url=http://www.beiunszuhause.de/bei-uns-zu-hause1/page?siteid=bei-uns-zu-hause1-prd&locale=dede1&PagecRef=4431|accessdate=2013-07-07 |publisher=Mondelēz International}} 2. ^1 {{cite book | title = The Oxford Companion to American Food and Drink | author= Andrew F. Smith | publisher = Oxford University Press, USA | location= |url = https://books.google.com/books?id=AoWlCmNDA3QC&pg=PA370&dq=miracle+whip&hl=en&sa=X&ved=0ahUKEwiql8_npcPJAhUS0GMKHWmFCysQ6AEIRDAG#v=onepage&q=miracle%20whip&f=false | date = 2007 | page = 370 | isbn = 9780195307962 | accessdate = 4 December 2015 }} 3. ^1 2 {{citation| last = Zeldes| first = Leah A. | title = Miracle Whip: Boon or blech? Fans and foes mix it up | publisher = Dining Chicago | date = 2009-08-25 | url =http://blog.diningchicago.com/2009/08/25/miracle-whip-boon-or-blech/ | format = | doi = | accessdate = 2009-08-25}} 4. ^{{cite book | title = American chamber of horrors: the truth about food and drugs | authors = Ruth deForest Lamb & Royal Samuel Copeland |publisher = Farrar & Rinehart, Inc. |url =https://books.google.com/books?id=Ll1IAAAAMAAJ&q=kraft+miracle+whip&dq=kraft+miracle+whip&hl=en&sa=X&ei=jJyqT7rbKJOu8QTomuHwAQ&ved=0CFMQ6AEwAA | year = 1936 | pages = 162–163 | isbn = | accessdate = 9 May 2012 }} 5. ^{{citation|title=Kraft Miracle Whip Salad Dressing|url=http://www.salemil.us/Pages/SalemIL_About/kraft|accessdate=2010-05-27 |publisher=The City of Salem, Illinois}} 6. ^{{citation|title=US Department of Labor Inflation calculator|url=http://data.bls.gov/cgi-bin/cpicalc.pl|accessdate = 2019-03-14}} 7. ^{{cite web|title=KRAFT MIRACLE WHIP Dressing Original 30 fl. oz. Jar|url=http://www.kraftrecipes.com/products/miracle-whip-30-fo-dressing-spo-1470.aspx|website=Kraft Recipes|accessdate=14 May 2017}} 8. ^{{citation|title=Six Flags Announces New Partnership with Miracle Whip|url=https://www.reuters.com/article/pressRelease/idUS115800+08-Jul-2009+PRN20090708 | date=2009-07-08 | accessdate=2010-05-27 | work=Reuters}} 9. ^{{citation | url=http://adage.com/madisonandvine/article?article_id=142794 | title=How Miracle Whip, Plenty of Fish Tapped Lady Gaga's 'Telephone' | last1=Hampp |first1=Andrew |last2=Bryson York |first2=Emily |publisher=Advertising Age | date=2010-03-13 | accessdate=2010-05-27 }} 10. ^{{citation | url=https://www.trueachievements.com/a60766/dont-be-so-mayo-achievement | title=Don't be so Mayo | publisher=True Achievements | accessdate=2017-01-22 }} 11. ^{{cite web|url=http://adage.com/article/news/miracle-whip-campaign-spread-boring-mayo-message/142914/|title=Miracle Whip Ad Campaign to Spread 'Boring' Mayo Message|website=Adage.com|accessdate=17 November 2018}} 12. ^{{cite web|url=http://www.eatmedaily.com/2009/11/the-commercials-miracle-whip-aired-during-the-colbert-report-video/|title=The Commercials Miracle Whip Aired During The Colbert Report [video] – Eat Me Daily|website=Eatmedaily.com|accessdate=17 November 2018}} 13. ^{{cite web|url=https://www.cbsnews.com/news/this-miracle-whip-thing-is-getting-out-of-hand/|title=This Miracle Whip Thing Is Getting Out of Hand|website=Cbsnews.com|accessdate=17 November 2018}} 14. ^{{Cite news|url=http://www.wctv.tv/content/news/Residents-in-Mayo-react-to-town-name-jokingly-changed-to-Miracle-Whip-491716731.html|title=Mayo, Florida jokingly changed to "Miracle Whip."|website=Wctv.tv|access-date=2018-08-25|language=en}} External links
7 : Kraft Foods brands|Mondelēz brands|Products introduced in 1933|Salad dressings|Brand name condiments|American cuisine|Canadian cuisine |
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