| 词条 | The CRAPPs |
| 释义 |
}} The Communicative Relations Awards from PR Professionals, called The CRAPPs for short, is a UK-based award scheme created to celebrate the relationship between public relations professionals, journalists and bloggers. Founded by British public relations agency 10 Yetis in 2010, the awards are conducted entirely online. HistoryFoundationThe inaugural awards were launched in the UK in November, 2010. They were created by 10 Yetis PR Agency and sponsored by Daryl Willcox Publishing. When speaking to a Guardian newspaper blogger Leigh commented that "The media calendar is already full of awards, but the difference here is recognising the often-difficult relationship between journalists and PRs whilst having a bit of fun at the same time." [1] The CRAPPs returned for its second year in November, 2011. FormatNomination processThroughout the nomination process, members of the public relations industry were invited to nominate members of the British press for a variety of award categories. Voting processA shortlist of ten individuals was compiled in each category (excluding 'most approachable daily newspaper') based on the number of nominations. Users were invited to vote for one person in each category. 2010 Award categories
2011 Award categoriesThe CRAPPs returned in 2011 with more categories. A category entitled the 'most fanciable journalist (male/female)' award was included and then removed on the day the 2011 scheme launched. Leigh stated: 'The last thing we want to do is cause offence — our intention is to simply highlight the (at best) love/hate relationship between PR people and journalists in a light-hearted way.'[2]
The CRAPPs winners2010The journalist that makes you feel warm and furry on the inside
The 'most likely to tell you to sling your hook' award
The 'best blogger' PR award
Least twattish Twitterer — the must follow journo
Most approachable daily newspaper
Journalist you'd most like to bring to the dark side (employ as a PR)
2011The journalist that makes you feel warm and furry on the inside
The 'most likely to tell you to sling your hook' award
The 'best blogger' PR award
Least twattish Twitterer - the must follow journo
Least twattish Twitterer - the must follow PR
Most approachable daily newspaper
Journalist you'd most like to bring to the dark side (employ as a PR)
ReceptionDuring the 2010 awards, The CRAPPs received numerous mentions in the media. The Guardian,[1][3][4] The Daily Telegraph,[5] Press Gazette,[6] Communicate,[7] PR Daily,[8] Pocket-lint,[9] PRMoment [10] and numerous other blogs and media featured the inaugural campaign. Daily Telegraph city editor Jonathan Russell commented, "My favourite award is for the journalist most likely to tell a PR to sling his or her hook. There will be stiff competition".[5] Dominic Ponsford, editor of Press Gazette said "The PR industry is getting its own back on the journalistic community with the Communicative Relations Awards from PR Professionals." He continued, "Being nominated for any award by the PR industry has to be a mixed blessing for a journalist, and these ones certainly are".[6] Ben Smith, of industry news website PRMoment commented that the awards celebrate the "often-contentious ‘special relationship’ PRs and journalists share" and said that they provide "a reason for banter between the two camps".[10] The awards again received positive media attention in 2011, being featured by The Guardian,[11] Press Gazette[12] and PR industry websites PRmoment[13] and Behind The Spin[14] amongst others. References1. ^1 {{cite news | last =Plunkett | first =John| title =Who deserves a Crapp award? | work =The Guardian | date =December 1, 2010 | url =https://www.theguardian.com/media/2010/dec/01/crapp-award-pr-hacks }} 2. ^{{cite news | last =Leigh| first =Rich| title =QUICK NOTE ABOUT THE CRAPPS MOST-FANCIABLE CATEGORY | date =November 15, 2011 | url =http://www.10yetis.co.uk/public-relations/index.php?/archives/1300-Quick-note-about-The-CRAPPs-most-fanciable-category.html }} 3. ^{{cite news | last =Plunkett | first =John| title =Crapps awards celebrate love-hate relationship between hacks and PRs | work =The Guardian | date =November 18, 2010 | url =https://www.theguardian.com/media/2010/nov/18/crapps-prs-journalists }} 4. ^{{cite news | last =Plunkett | first =John| title =Which journalists have got the Crapps? | work =The Guardian | date =December 15, 2010 | url =https://www.theguardian.com/media/organgrinder/2010/dec/15/crapp-pr-award }} 5. ^1 {{cite news | last =Russell| first =Jonathan| title =Diary might just be up for the CRAPPS | work =The Daily Telegraph | date =November 17, 2010 | url =https://www.telegraph.co.uk/finance/comment/citydiary/8141369/Manchester-United-gets-Springfield-cash.html }} 6. ^1 {{cite news | last =Ponsford| first =Dominic| title =The CRAPPS: Journalist most likely to tell you to sling your hook and other award nominations | work =Press Gazette | date =December 1, 2010 | url =http://blogs.pressgazette.co.uk/wire/7258 }} 7. ^{{cite news | title =Get ready for the CRAPPs | work =Communicate | date =December 1, 2010 | url =http://www.communicatemagazine.co.uk/news/2066-get-ready-for-the-crapps }} 8. ^{{cite news | title =Shortlist announced for best — and worst — of U.K. journalism and PR | work =PRDaily | date =December 2, 2010 | url =http://www.prdaily.eu/ME2/Sites/Default.asp?SiteID=54E171C4C80F41E0B03BDBA3977197D9&Date=12/2/2010 }} 9. ^{{cite news | title =Pocket-lint reporter nominated for journalism award | date =December 10, 2010 | url =http://www.pocket-lint.com/news/37238/vote-paul-in-the-crapps }} 10. ^1 {{cite news | title =Last day to vote on The CRAPPs! | work =PRMoment | date =December 13, 2010 | url =http://blog.prmoment.com/last-day-to-vote-on-the-crapps/ }} 11. ^{{cite news | title =Which hacks will get the Crapps? | work =The Guardian | date =December 1, 2011 | url =https://www.theguardian.com/media/mediamonkeyblog/2011/dec/01/hacks-crapps-pr-awards?INTCMP=ILCNETTXT3487 }} 12. ^{{cite news | title =Journalists most likely to tell PRs to sling their hook revealed in the CRAPPS | work =The Guardian | date =December 1, 2011 | url =http://blogs.pressgazette.co.uk/wire/8406 }} 13. ^{{cite news | title =Have you voted in the CRAPPS yet? | work =PRmoment.com | date =December 8, 2011 | url =http://blog.prmoment.com/have-you-voted-in-the-crapps-yet }} 14. ^{{cite news | title =The CRAPPs PR-journalist awards are back! | work =Behind the Spin | date =November 21, 2011 | url =http://www.behindthespin.com/news/the-crapps-pr-journalist-awards-are-back-bigger-and-better }} External links
2 : British awards|Awards established in 2010 |
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