“The Luxury Institute”的意思、由来-开放百科全书

词条

The Luxury Institute

释义

Luxury Brand Status Index (LBSI)
References

The Luxury Institute is a premium goods and services consulting firm based in New York City, New York. It has the largest global network of luxury experts. It has conducted more quantitative and qualitative research on affluent consumers than any other entity. Over the last 16 years, the firm has served over 1,000 luxury and premium goods and services brands.^[1]

The Luxury Institute's reports, as well as CEO Milton Pedraza, have been cited in luxury industry articles by publications including Marketing Week,^[2] The Wall Street Journal,^[3] Women's Wear Daily,^[4] and the CEOWORLD magazine.^[5]

Luxury Brand Status Index (LBSI)

The Luxury Institute publishes annual Luxury Brand Status Index surveys, which aggregate the brand preferences of high-net-worth individuals within various luxury market categories. In 2009, some available categories included:

Business publications (US)
Business websites (US)
Champagne and Sparkling wines (US)
Cognac (US)
Consumer publications (US)
Consumer websites (US)
Gin (US)
Handbags (US, Europe, Japan, China)
Home appliances (US)
Hotels (US)
Jewelry (US)
Liqueur (US)
Men's fashion (US, China)
Men's shoes (US, China)
Retailers (US)
Rum (US)
Scotch (US)
Table wines (US)
Ultra luxury autos (US)
Vodka (US)
Wealth management firms (US)
Whiskey (US)
Women's fashion (US, Europe, Japan, China)
Women's shoes (US, Europe, Japan, China)

References

1. ^[https://www.luxuryinstitute.com/ Official website]
2. ^http://brandstrategy.wordpress.com/ MarketingWeek Brand & Business Blog
3. ^[https://www.wsj.com/articles/SB124650107013784081#articleTabs_comments WSJ:"Luxury-Goods Makers Brandish Green Credentials"]
4. ^WWD:"Luxury and Necessity"
5. ^The Future of Work

2 : Marketing research companies of the United States|Works about public opinion

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