词条 | Three stripes |
释义 |
Designs for shoes registered in 1949 incorporated the three stripes along the side.[2] A Finnish sports brand Karhu Sports sold the three stripe trademark to Adidas for (the equivalent of) €1,600 euros and two bottles of Whiskey.[3][4] Branding in sportsIn 1998, Adidas sued the National Collegiate Athletic Association over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.{{Citation needed|date=August 2009}} In late 2004, rival sporting good manufacturers filed a complaint to the International Olympic Committee (IOC) over Adidas being allowed to exceed the 20 cm2 limit permitted for branding with the three stripes. Adidas argued that the trademark device was a design element rather than a logo and despite being an IOC sponsor, which led to accusations of Adidas receiving preferential treatment, the three stripes were banned by the Olympic movement starting with the 2006 Winter Games.[5] However, Adidas circumvented the ban by using a modified three stripe design, combining them with the number 3, for the 2006 Games.[6] In 2006 Adidas sued All England Lawn Tennis and Croquet Club (Wimbledon), other Grand Slam tournaments and the International Tennis Federation over restrictions on manufacturer's identifications placed on player clothing.[7] In popular cultureThe musical artist Lady Sovereign references the Three Stripes trademark in her song "Hoodie" from the album Public Warning. The album was released in 2006 and had multiple remixes, again involving references to the Three Stripes trademark. Trademark disputesAdidas has sued or threatened to sue retailers to protect the brand,[8][9] including the following cases:
Adidas has also settled with Steven Madden Ltd., Target Corp. and Nordstrom Inc. before going to trial.[9] Further reading
References1. ^{{cite web|title=The Adidas Logo|url=https://www.logaster.com/blog/adidas-logo/|work=Logaster|accessdate=5 November 2013|date=11 July 2012|quote=The company simple placed three black stripes on everything that they manufactured. Even this early in their history, the company was known for this branding. The owner of the company at the time liked to call his business “The three stripe company”. Even as new logos took the place of the old ones, the company would remain loyal to the three stripes look.}} 2. ^{{cite web|title=Birthday of adidas|url=https://www.adidas-archive.org/#/exhibitions/992/objects?language=en|work=Adidas website|accessdate=4 November 2013|quote=On 31 March 1949, this shoe was registered, along with the following three shoes, as a registered design through the patent lawyer Dr Wetzel.}} 3. ^{{cite book | title = Pitch Invasion, Adidas, Puma and the making of modern sport | author = Smit, Barbara | isbn = 0-14-102368-6 | publisher = Penguin | year = 2007 | pages = 44}} 4. ^{{cite book | title = International cases in the business of sport |author1=Simon Chadwick |author2=Dave Arthur | page = 438 | publisher = Butterworth-Heinemann | year = 2007 | isbn = 0-7506-8543-3 }} 5. ^Marketing Magazine 6. ^Marketing Magazine 7. ^Allbusiness.com 8. ^1 2 3 {{cite news | url = http://www.chinadaily.com.cn/cndy/2008-06/18/content_6771707.htm | title = Adidas could cash in on battle | date = 2008-06-18 | newspaper = China Daily }} 9. ^1 2 3 4 5 {{cite news | url = https://www.bloomberg.com/apps/news?pid=20601127&sid=acyc0NNQd0vY&refer=law | title = Adidas Sues Aldo Over Claim It Copied Three-Stripe Design | author = Erik Larson | date = January 17, 2009 | newspaper = Bloomberg L.P. }} 10. ^1 {{cite book | title = Intellectual property law |author1=Anne-Marie Mooney Cotter |author2=Law Society of Ireland |author3=Garrett Breen | pages = 12, 23–4 | year = 2003 | isbn = 1-85941-805-8 | publisher = Routledge Cavendish }} 11. ^1 Three stripes victorious – Adidas for the third time before the European Court of Justice 12. ^{{cite news | url = https://www.theguardian.com/business/story/0,3604,995976,00.html | title = Adidas told its three stripes don't constitute a trademark | newspaper = The Guardian | date = 11 July 2003 | location=London | first=Andrew | last=Osborn | accessdate=May 25, 2010}} 13. ^{{cite web | url = http://www.lawdit.co.uk/reading_room/room/view_article.asp?name=../articles/Adidas.htm | title = Adidas- Salomon AG and Adidas Benelux BV v. Fitnessworld Trading Ltd | date = 13 July 2003 | publisher = Lawdit Solicitors }} 14. ^1 {{cite journal | url = http://portland.bizjournals.com/portland/stories/2005/01/10/daily25.html | title = Adidas sues Abercrombie over three-stripe logo | journal = Portland Business Journal | date = January 12, 2005 }} 15. ^European IP Bulletin, Issue 22, May - Trade Mark: Adidas v Marca at the Court of Appeal in the Netherlands 16. ^Adidas’ three stripes trade mark: Should Freihaltebedürfnis (public interest) be considered in the infringement assessment?, 25.04.07 - Marc van Wijngaarden 17. ^{{cite news | url = https://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSL1047327720080410 | title = EU court backs Adidas over three stripes | date = April 10, 2008 |author1=David Lawsky |author2=Darren Ennis |author3=editing by Andrew Hurst |lastauthoramp=yes | publisher = Reuters }} 18. ^Managingip.com 19. ^{{cite web | url = http://www.lawupdates.com/summary/jury_awards_adidas_a_record_setting_305m_in_damages_but_payless_fights_for_ | title = Jury Awards Adidas a Record-Setting $305M in Damages, But Payless Fights for Reversal | date = May 19, 2008 | publisher = LawUpdates.com }} 20. ^{{cite web | url = http://www.law.louisville.edu/students/thebrand/2008/10/29/three-stripes-youre-out/ | title = Three Stripes, You’re Out! | author = Greg Thompson }} 21. ^{{cite news | url = https://www.theguardian.com/media/2005/jan/16/marketingandpr.business | title = Three stripes and you're in - how Adidas went for gold | author = John Simmons | date = 16 January 2005 | newspaper = The Observer | location=London}} External links
3 : Commercial logos|Adidas|Trademarks |
随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。