| 词条 | Toy Kingdom |
| 释义 |
|name = Toy Kingdom |logo = ToyKingdom.png |logo_size = 262px |type = Public |owner = Henry Sy |foundation = 1991 |location = Quezon City |key_people = Henry Sy (Chairman and Founder) |industry = Retail |num_employees = 59,000 |products = Toys |homepage = Toy Kingdom's Official Website }} Toy Kingdom is a large toy store chain owned and developed by the SM Group by Chinese-Filipino businessman, Henry Sy, Sr. along with its corporation name, the "International Toyworld Inc". It features a variety of toys, gizmos & gadgets. The first branch opened at SM Megamall in 1991. Now there are more than 20 branches opened inside and outside SM Supermalls. Aside from the regular Toy Kingdom stores, SM Stores have smaller toy sections called Toy Kingdom Express. Toy Kingdom's main rivals in the Philippines are Toys "R" Us (located at all Robinsons Malls, TriNoma, Alabang Town Center, Ayala Center Cebu, Festival Supermall and Marquee Mall)[1] and ToyTown (with branches at Glorietta, Festival Supermall, and Market! Market!). Kidz Station (with three locations in Makati City and one at the Shangri-la Plaza Mall in Mandaluyong City) was also a rival store until Toys "R" Us acquired them on November 2010. Toy Kingdom holds the biennial major event Toy Expo Philippines, which gathers toy brands to showcase their latest offerings through exhibit set-ups and activities. A free-admission event, usually held during August at the SMX Convention Center in the Mall of Asia Complex, Toy Expo Philippines started in 2012.[2][3][4][5] It held its 4th edition in 2018 from August 24 to 26 participated by brands such as Peppa Pig, My Little Pony, Play Doh, Shopkins, Littlest Petshop, Paw Patrol, Superwing, and many more.[6] References1. ^Toys "R" Us Philippines locations 2. ^{{Cite web|url=http://mommyfleur.com/2012/08/29/toy-kingdoms-toy-expo-2012/|title=TOY KINGDOM’S TOY EXPO 2012|last=|first=|date=August 29, 2012|website=Mommy Fleur|archive-url=|archive-date=|dead-url=|access-date=}} 3. ^{{Cite web|url=http://toykingdom.ph/pages/toy-expo-philippines-2014.html|title=TOY EXPO PHILIPPINES 2014|last=|first=|date=|website=Toy Kingdom|archive-url=|archive-date=|dead-url=|access-date=}} 4. ^{{Cite web|url=https://www.youtube.com/watch?v=Y9fPs86EWoY|title=Toy Kingdom Toy Expo Philippines 2014|last=|first=|date=August 14, 2014|website=YouTube: ToyKingdomPH|archive-url=|archive-date=|dead-url=|access-date=}} 5. ^{{Cite web|url=http://toykingdom.ph/pages/Toy-Expo-2016.html|title=TOY EXPO 2016|last=|first=|date=|website=Toy Kingdom|archive-url=|archive-date=|dead-url=|access-date=}} 6. ^{{Cite news|url=http://manilastandard.net/lifestyle/home-living/273666/amazing-toy-expo2018.html|title=Amazing toy expo|last=|first=|date=August 22, 2018|work=The Manila Standard|access-date=}} External links
7 : Retail companies established in 1991|Retail companies of the Philippines|Toy companies of the Philippines|SM Prime Holdings|Toy retailers|Companies based in Quezon City|1991 establishments in the Philippines |
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