词条 | Mr Sheen |
释义 |
HistoryBack in the 1950s, the Australian cleaning product market lacked any aerosol-based products, hence the development of Mr Sheen by Samuel Taylor Pty Ltd was the first such product to be offered in the Australian market.[1] The popularity of Mr Sheen received a large boost when the advertising agency Hansen Rubensohn developed both a jingle and a character for the product in the late 1950s.[1] The Australian character (supposedly modeled on one of Samuel Taylor Pty Ltd's employees at the time) was created by Vic Nicholson and Brian Henderson as a smiling, rosy-cheeked, short bald man with spectacles in a black suit; a jingle based on Mister Gallagher and Mister Shean was created at the same time by Bob Gibson and Jimmy White.[1] Both the character and jingle have proved effective branding agents in Australia, where 95% of the populace capable of recognising the character and jingle as belonging to the Mr Sheen product range.[1] In 1969, British multinational consumer goods company Reckitt Benckiser (then called Reckitt & Colman) acquired Samuel Taylor Pty Ltd; the new owners expanded the range of the product out to the United Kingdom and South Africa. The British version of the character is a cartoon caricature of a First World War biplane pilot (originally voiced by Willie Rushton in the television advertisements) who flies around the house on a dusting cloth cleaning tables, banisters and television sets, using the slogan "Mr Sheen shines umpteen things clean".[3][5][6] References1. ^1 2 3 4 5 6 7 {{cite web|archiveurl=https://www.webcitation.org/6Rh6F6JiN|archivedate=9 August 2014|url=http://superbrands.com.au/index.php/volumes/volume-2/79-volumes/volume-2/270-mr-sheen-vol-2|work=Superbrands|title=Mr Sheen|accessdate=8 August 2014}} {{Reckitt Benckiser}}2. ^{{cite web|url=http://www.mr-sheen.co.uk/news-details.php?newsid=4|title=Mr Sheen|year=2011|publisher=Reckitt Benckiser|accessdate=8 August 2014}} 3. ^1 {{cite news|url=http://www.marketingmagazine.co.uk/article/1086979/reckitt-benckiser-revamps-mr-sheen|title=Reckitt Benckiser revamps Mr Sheen|last=Eleftheriou-Smith|first=Loulla-Mae|date=25 August 2011|work=Marketing Magazine|accessdate=8 August 2014}} 4. ^{{cite web|url=http://www.mr-sheen.co.uk/news-details.php?newsid=4|title=NEW PACKAGING:MR SHEEN FLIES AGAIN|work=News|publisher=Reckitt Benckiser|accessdate=8 August 2014}} 5. ^{{cite web|url=http://www.bbc.co.uk/blogs/legacy/thereporters/betsanpowys/2010/09/mr_sheen.html|title="Mr Sheen shines umpteen things clean".|last=Powys|first=Betsan|date=29 September 2010|work=Betsan's Blog - BBC Online|publisher=British Broadcasting Corporation|accessdate=8 August 2014}} 6. ^{{cite web|url=http://www.tesco.com/groceries/product/details/?id=278757329|title=Mr Sheen Nourish Furniture Wipes 18S|publisher=TESCO|accessdate=8 August 2014}} 2 : Cleaning product brands|Reckitt Benckiser brands |
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