| 词条 | Mr. Sub |
| 释义 |
| name = MR.SUB | logo = Mr. Sub logo.svg | type = Subsidiary | founders = Jack Levinson and Earl Linzon | area_served = Canada India Saudi Arabia United Arab Emirates | key_people = | industry = Fast food | products = Subs Salad Soup Baked goods | revenue = {{Increase}} C$11.3 million (2015)[1] | operating_income = | owner = | num_employees = | parent = MTY Food Group (2011–present)[2] | foundation = Yorkville, Toronto, Ontario, Canada ({{Start date and age|1968|mf=y}}) | spokesman = | location = Toronto, Ontario, Canada | profit = | income = | locations = 222 (2015)[1] | homepage = www.mrsub.ca }}Mr. Sub (stylized MR.SUB), originally called Mr. Submarine before the 1990s, is a Canadian chain of over 200 submarine sandwich shops.[3] The first store was opened in 1968 in Toronto's Yorkville neighbourhood, which was then known for its "hippie" culture.[3] As of 2015, Mr. Sub has seven restaurants across India, one in Dubai,[4] and one in Saudi Arabia with the rest being located in Canada. HistoryMr. Sub was founded in Toronto, Canada, in 1968 by two friends, Jack Levinson, a gym teacher, and Earl Linzon, an accounting clerk,[5] with $1500 start-up capital.[3] The founders aimed to sell quality food; serve it fast; make it fresh; and above all, give customers value for their money. The first Mr. Sub restaurant, then called Mr.Submarine, opened at 130 Yorkville Avenue, on the ground floor of a converted Victorian row house. After a positive response, the two founders opened a second restaurant five months later. In 1972, Mr. Submarine sold its first franchise, and officially became Mr. Sub in 1990.[3] After the mid-1990s, the chain went into decline, due to introduction of the Subway franchise. There was speculation in 2005 that Michael Bregman, the former owner of the Second Cup coffee chain, was contemplating a purchase of the chain. Other names floated as possible suitors have included Swiss Chalet parent Cara Operations and KFC operator Priszm Canadian Income Fund. The doughnut chain Country Style was briefly interested in MR.SUB in 2005.[6] On August 18, 2011, MTY Food Group, which by then owned Country Style, announced that it would acquire Mr. Sub at the end of October 2011 for $23 million.[7] Mr. Sub was originally the only major franchise retailer of submarine sandwiches in Canada, until the arrival of American chains such as Subway. It now faces stiff competition from several quick service brands, surviving in small towns/countryside market, and regular take-out places that have always served the sandwich. The following slogans, in chronological order, have been used by Mr. Sub: "Lub my Sub"; "Fresh thinking is what we are"; "Taste a Canadian Tradition"; "It's not a sandwich it's a Sub"; "There's always something good going down at Mr. Sub"; and "Oh Canada, Oh Mr. Sub"{{citation needed|date=August 2016}}. The business' current slogan is "Yours Since 1968".[8] ProductsMr. Sub's main product is the submarine sandwich (or "sub"); a long roll, similar to a baguette, filled with meat, cheese, sauces, and vegetables. Other products include, wraps, soups, salads, baked goods, and panini grilled sandwiches.[9] Mr.Sub also purveys some signature products.[9] MarketingMr. Sub uses various marketing channels. Some of the marketing methods that Mr. Sub has adapted into its operations include: Strategic partnerships with the country's most visible sports franchises, national promotions, and ongoing in-restaurant campaigns.[10] Such marketing initiatives allow Mr.Sub to interact with their large and growing consumer base. Mr.Sub occasionally tries to change its campaigns and promotional activities. It made use of the very relaxed marketing approach and slogan known as "Oh Canada, Oh Mr. Sub!". Mr. Sub had launched a TV campaign that reminds consumers of the brand's Canadian identity.[11] "We wanted to highlight the personality of our Canadian company," said Rita McParland, vice-president of marketing at Mr. Sub.[11] See also
References1. ^1 {{cite web|url=http://mtygroup.com/wp-content/uploads/2016/06/MTY-Rapport-Annuel_EN_MAR15.pdf |title=Annual Report 2015 |author= |publisher=MTY Group |date= |accessdate=2016-09-19}} 2. ^{{cite web|url=http://mtygroup.com/nos-enseignes/ |title=Our Brands |author= |publisher=MTY Food Group Inc. |date= |accessdate=2016-09-19}} 3. ^1 2 3 {{cite web|url=http://mrsub.ca/our-story/ |title=About Us |author= |publisher=Mr.Sub |date= |accessdate=2014-08-22}} 4. ^{{cite web|url=http://mrsub.ca/international-locations/ |title=International Locations |author= |publisher=Mr.Sub |date= |accessdate=2016-09-19}} 5. ^{{cite web|url=http://www.blogto.com/eat_drink/2015/03/that_time_mr_sub_captured_our_hearts_with_hoagies/ |title=That time Mr. Sub captured our hearts with hoagies |author=Bateman, Chris |publisher=blogTO |date=2015-03-15 |accessdate=2016-09-19}} 6. ^ {{dead link|date=February 2018 |bot=InternetArchiveBot |fix-attempted=yes }} 7. ^{{cite web|url=http://www.citynews.ca/2011/08/18/mty-buys-mr-sub-for-23m-in-cash/ |title=MTY buys Mr. Sub for $23M in cash |author= |publisher=CityNews |date=2011-08-18 |accessdate=2016-09-19}} 8. ^{{cite web|url=http://mrsub.ca/ |title=Home |author= |publisher=Mr.Sub |date= |accessdate=2016-09-19}} 9. ^1 {{cite web|title=Mr. Sub's Menu|url=http://www.mrsub.ca/default.asp?contentID=4|work=Mr.Sub|accessdate=4 April 2013|archive-url=https://web.archive.org/web/20130319012416/http://www.mrsub.ca/default.asp?contentID=4|archive-date=19 March 2013|dead-url=yes|df=dmy-all}} 10. ^{{cite web|title=Mr. Sub's Marketing activities|url=http://www.mrsub.ca/default.asp?contentID=88|work=Mr. Sub|accessdate=4 April 2013|deadurl=yes|archiveurl=https://web.archive.org/web/20121202022411/http://www.mrsub.ca/default.asp?contentID=88|archivedate=2 December 2012|df=}} 11. ^1 {{cite web|last=Lewis|first=Carly|title=MR. SUB TV CAMPAIGN CELEBRATES CANADIAN IDENTITY|url=http://www.marketingmag.ca/news/marketer-news/mr-sub-tv-campaign-celebrates-canadian-identity-65973|work=Marketing Mag|accessdate=4 April 2013}} External links{{Commons category}}
6 : Fast-food chains of Canada|Canadian brands|Submarine sandwich restaurants|Restaurants established in 1968|Companies based in Toronto|1968 establishments in Ontario |
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