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词条 Video Research
释义

  1. Controversies

  2. References

  3. External links

{{short description|Japanese market research company}}{{nihongo|Video Research Ltd.|株式会社ビデオリサーチ}} is a Japanese marketing research company conducting audience measurement for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries.[1] Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002.[2][3] Advertising giant Dentsu owns 34% of the company.[4]

Controversies

Video Research sued an unnamed former Nippon Television producer in 2005 for damages. The case ended in an amicable, court-recommended settlement.[5]

References

1. ^{{cite web|url=http://www.videor.co.jp/eng/company/index.html|title=About us: Company Profile|publisher=Video Research|accessdate=June 12, 2009}}
2. ^{{cite web|url=http://www.videor.co.jp/eng/company/vrusa.html|title=About us: Affiliates or Subcidiaries - Video Research USA, Inc.|publisher=Video Research|accessdate=June 12, 2009}}
3. ^{{cite web|url=http://www.videor.co.jp/eng/company/vrit.html|title=About us: Affiliates or Subcidiaries - Video Research International (Thailand) Ltd.|publisher=Video Research|accessdate=June 12, 2009}}
4. ^{{cite web|url=https://adage.com/article/agency-news/dentsu-climbed-top/298379/ |title=How Japan's Dentsu Climbed to the Top of the Agency World|website=adage.com|date=2015-05-05|accessdate=2019-01-28}}
5. ^{{cite web|url=http://www.videor.co.jp/eng/press/051104.htm|title=Damages Suit Regarding Illegal Interference with Audience Ratings Research|publisher=Video Research|accessdate=February 18, 2012}}

External links

  • Official website of Video Research
{{Japan-company-stub}}

2 : Market research companies|Dentsu

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