| 词条 | Whitepages (company) |
| 释义 |
| name = Whitepages | logo = | caption = | company_type = Private | industry = | foundation = {{start date and age|1997}} | founder = Alex Algard | defunct = | location_city = Seattle, Washington, US | location_country = US | locations = | area_served = Worldwide | key_people = Rob Eleveld (CEO)[1] | products = People search, contact data, mobile apps | production = | services = | revenue = $70 million (2015)[2] | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = 120 (2016)[1] | parent = | divisions = | subsid = | website = {{URL|http://www.whitepages.com}} | footnotes = | intl = | bodystyle = | website_type = Directory | current_status = Active }}Whitepages is a provider of online directory services, fraud screening and identity verification for businesses, public record background checks, and other products, based on its database of contact information for people and businesses. It has the largest database available of contact information on US residents.[4] Whitepages was founded in 1997 as a hobby for then-Stanford student Alex Algard. It was incorporated in 2000 and received $45 million in funding in 2005. Investors were later bought-out by Algard in 2013. From 2008 to 2013, Whitepages released several mobile apps, a re-design in 2009, the ability for consumers to control their contact information, and other features. From 2010 to 2016, the company shifted away from advertising revenue and began focusing more on selling business services and subscription products. HistoryThe idea for Whitepages was conceived by Alex Algard, while studying at Stanford in 1996. Algard was searching for a friend's contact information and the phone company gave him the wrong number.[5] He thought of an online email directory as an easier way to find people.[6][2] Algard bought the Whitepages.com domain for $900,[3][2] which he says was all of his savings at the time.[6] He continued operating the website as a hobby while working as an investment banker for Goldman Sachs.[11] He expanded the database of contact information using data licensed from American Business Information (now a part of Infogroup).[2] Eventually WhitePages was producing more ad-revenue than Algard was earning at Goldman Sachs.[2] In 1998, Algard left his job to focus on the website; he incorporated Whitepages in 2000.[4] The site grew and attracted more advertisers. The company brokered deals with Yellowpages and Superpages, whereby Whitepages earned revenue for sending them referral traffic. By 2005, $15 million in annual revenues was coming from these contracts.[2] In 2003, Algard stepped down as CEO to focus on CarDomain.com, which he had also founded[5] and Max Bardon took his place as CEO temporarily.[2] In 2005, Technology Crossover Ventures and Providence Equity Partners invested $45 million in the company.[2][19] That same year, MSN adopted Whitepages' directory data for its "Look it up" feature.[6] Algard returned to the company in 2007.[5] By the end of that year, the Whitepages database had grown to 180 million records[7] and the company was listed as one of Deloitte's 500 fastest growing technology companies in North America three times.[6][8] By 2008 the company had $66 million in annual revenues.[2] In 2008, Whitepages said it would start working on options for users to control their information on the site.[9] That same year, it acquired VoIP developer Snapvine[10] in order to add features where users could be called through the website without giving out their phone number.[11] It also introduced an api, which gave third-party developers access to Whitepages' data.[12] Whitepages released an iOS app that August, followed by the Whitepages Caller ID app for Android devices in February 2009[13] and for Blackberry that May.[14] The app displays information on callers, such as their latest social media posts, local weather at the caller's location and the identity of the caller.[15][16][17] It originally had the ability to display information on callers, such as their latest social media posts, local weather at the caller's location and the identity of the caller.[15][16][17] The ability for consumers to add themselves to the directory was added in the summer of 2009 and being able to edit existing entries was added that October.[18] Whitepages.com underwent a re-design in 2009.[19] According to VentureBeat reporter Matt Marshall, the redesign made the advertising "cleaner" and made it more obvious when someone was going to a third-party website like US Search.[20] Marshall had previously criticized Whitepages, because website users that clicked on US Search ads and purchased data from US Search were sent through perpetual advertisements for other services that made it difficult to access the information they paid for.[20][21] A local business lookup feature called "Store Finder" was added in June 2010.[22] The following month, Whitepages.com launched a deal site, Dealpop.com,[23] which differed from Groupon by offering short-term deals on nationally available products.[24] Dealpop was sold to Tippr the following year.[25] In 2010, Superpages and Yellowpages cut back spending with Whitepages from $33 million to $7 million, causing a substantial decline in revenues and a tense relationship with investors. Algard spent $50 million in cash the company had on-hand and $30 million from a bank loan, to buyout the investors in 2013. He also used his personal house, savings account and personal belongings as collateral for the loan.[2] Algard began shifting the company's business model to reduce its reliance on advertising and instead focus on business users and paid subscriptions.[2][26] Whitepages released the Localicious app in July 2011. The app was released on Android first, because Whitepages was frustrated with Apple's approval process for iPhone apps.[27] Whitepages PRO was also introduced that same year.[28] An updated Android app called Current Caller ID was released in August 2012.[15] Within a year of its release, 5 billion calls and texts had been transmitted using the app. It was updated in July 2013 with new features, such as the ability to customize the layout of caller information for each caller and the ability to "Like" Facebook posts from within the app.[29] In June 2013, Whitepages acquired Mr. Number, an Android app for blocking unwanted callers.[30] In August 2013 Whitepages purchased all the interests in the company owned by investors for $80 million.[31][32] In 2015, WhitePages acquired San Francisco-based NumberCorp to improve the database of phone numbers used for scams in the Caller ID app.[33] In April 2016, Whitepages spun-off its caller ID business into a separate company called Hiya[34] with a staff of 40 in Seattle.[35] In September 2016, Alex Algard stepped down as CEO of WhitePages, in order to focus on the mobile spam-blocking spin-off Hiya. He appointed Rob Eleveld as the new WhitePages CEO.[36] Management
ServicesWhitepages has the largest database of contact information on Americans.[20] As of 2008, it had data on about 90 percent of the US adult population,[41] including 200 million records on people and 15 million business listings.[42] Whitepages' data is collected from property deeds,[70] telecom companies, and public records.[43] Privacy is a common concern regarding Whitepages' publishing of personal contact information.[44] The Whitepages.com website has features that allow users to remove themselves from the directory or correct and update information.[45][44] WhitePages.com has about 50 million unique visitors per month[46] and performs two billion searches per month.[28] WhitePages started developing features for business users around 2010.[2] WhitePages Pro is used for things like verifying the identity of a sales lead, find fake form data in online forms and to check form data from consumers making a purchase against common indicators of fraud, like shipping to a mailbox at an unoccupied building.[47][28][48] In 2016, advertising on WhitePages.com was turned off in favor of selling monthly subscriptions that give users unlimited background checks and other records.[47] As of 2013 Whitepages provides its data and related services through seven web properties, ten mobile apps[49] and through multiple web properties, including 411.com and Switchboard.com.[50] The Hiya app (previously known as WhitePages Caller ID) checks incoming calls against a database of phone numbers known for spam or scam calls and helps users report scams to the Federal Trade Commission.[51][52] Hiya mobile app replaces the Android user interface for making and receiving phone calls.[29] References1. ^{{citation|publisher=Whitepages|title=Careers|url=http://whitepagesinc.com/about/careers.html|accessdate=August 19, 2013}} 2. ^{{cite news|title=WhitePages.com has number for fast growth|url=http://community.seattletimes.nwsource.com/archive/?date=20031013&slug=btinterface13|newspaper=The Seattle Times|accessdate=August 7, 2013|date=October 13, 2003}} 3. ^{{cite news|first=Nicholas|last=Carlson|date=January 24, 2007|url=http://www.internetnews.com/xSP/article.php/3655611|publisher=InternetNews|title=WhitePages.com: Reach out and search someone|accessdate=December 2, 2013}} 4. ^1 {{citation|publisher=Private Equity Growth Capital Council|url=http://www.pegcc.org/wordpress/wp-content/uploads/pec_cs_whitepages_020309a.pdf|title=WhitePages.com: From hobby to number one people search destination|accessdate=August 6, 2013}} 5. ^1 2 {{cite news|first=Brad|last=Broberg|title=Founder returns to WhitePages.com|publisher=Puget Sound Business Journal|date=September 30, 2007|url=http://www.bizjournals.com/seattle/stories/2007/10/01/focus10.html|accessdate=August 7, 2013}} 6. ^{{cite news|title=MSN Replaces InfoSpace with WhitePages.com|url=http://www.mediapost.com/publications/article/28828/#axzz2bIuB3tM1|first=Shankar|last=Gupta|date=April 5, 2005|accessdate=August 7, 2013|publisher=MediaPost}} 7. ^{{cite news|title=WhitePages.com coverage expands from 40 to 80 percent|url=http://seattletimes.com/html/businesstechnology/2004062675_btbriefs10.html|newspaper=The Seattle Times|date=December 10, 2007|accessdate=August 7, 2013}} 8. ^{{cite news|title=WhitePages hires new CTO|first=Rebecca|last=Collins|url=http://www.bizjournals.com/seattle/blog/techflash/2010/11/whitepages-taps-new-cto.html|publisher=Puget Sound Business Journal|date=November 17, 2010|accessdate=August 8, 2013}} 9. ^{{cite news|first=Steven|last=Vaughan-Nichols|newspaper=Computerworld|url=http://www.computerworld.com.au/article/216557/whitepages_com_grapples_privacy_web_2_0_world/?|title=WhitePages.com grapples with privacy in Web 2.0 world|date=May 19, 2008|accessdate=August 7, 2013}} 10. ^1 {{cite news|first=Angel|last=Gonzalez|url=http://seattletimes.com/html/businesstechnology/2004458452_whitepages05.html|newspaper=The Seattle Times|title=WhitePages.com to buy Snapvine|accessdate=August 7, 2013|date=June 5, 2008}} 11. ^{{cite news|title=WhitePages.com to buy Snapvine for around $20 million|first=Michael|last=Arrington|date=June 4, 2008|accessdate=August 7, 2013|url=https://techcrunch.com/2008/06/04/whitepagescom-to-buy-snapvine-for-around-20-million/|publisher=TechCrunch}} 12. ^{{cite news|first=Mike|last=Gunderloy|date=March 31, 2008|url=http://gigaom.com/2008/03/31/open-phone-data-whitepages/|accessdate=August 7, 2013|title=Open Phone Data from WhitePages.com|publisher=Giga Om}} 13. ^{{cite news|publisher=VentureBeat|first=MG|last=Siegler|date=February 27, 2009|accessdate=August 7, 2013|url=https://venturebeat.com/2009/02/27/caller-id-a-paid-android-app-to-better-screen-my-phone-calls/|title=Caller ID: A paid Android app to better screen my phone calls}} 14. ^{{cite news|publisher=VentureBeat|title=The background-check scams: Is WhitePages really better than Intelius?|url=https://venturebeat.com/2009/05/07/the-background-check-scams-is-whitepages-really-better-than-intelius/|first=Matt|last=Marshall|date=May 7, 2009|accessdate=August 7, 2013}} 15. ^1 2 {{cite news|first=Austin|last=Carr|newspaper=Fast Company|url=http://www.fastcompany.com/3000252/whitepages-launches-caller-id-social-mobile-age|title=WhitePages Launches Caller ID for the Social, Mobile Age|date=August 7, 2012|accessdate=August 7, 2013}} 16. ^1 {{cite news|newspaper=Time Magazine|first=Doug|last=Aamoth|url=http://techland.time.com/2012/12/04/top-10-tech-lists/slide/current-caller-id-android/|date=December 4, 2012|accessdate=August 7, 2013|title=Current Caller ID (Android)}} 17. ^1 {{cite news|title=WhitePages' new Current Caller ID App is the future of smartphone calling|url=https://venturebeat.com/2012/08/08/whitepages-current-caller-id-android/|date=August 8, 2012|first=Devindra|last=Hardawar|accessdate=August 7, 2013|publisher=VentureBeat}} 18. ^{{cite news|title=WhitePages Now Lets you control your own listings|first=Erick|last=Schonfeld|date=October 14, 2009|accessdate=August 8, 2013|url=https://techcrunch.com/2009/10/14/whitepages-now-lets-you-control-your-own-listings/|publisher=TechCrunch}} 19. ^{{cite news|title=WhitePages launches $2.5 million overhaul|first=Brier|last=Dudley|url=http://seattletimes.com/html/technologybrierdudleysblog/2009467080_whitepagescom_launches_25_mill.html|date=July 14, 2009|accessdate=August 7, 2013|newspaper=The Seattle Times}} 20. ^1 2 3 {{cite news|date=July 14, 2009|first=Matt|last=Marshall|url=https://venturebeat.com/2009/07/14/whitepages-now-the-largest-database-of-american-people-cleans-up-act/|publisher=VentureBeat|title=WhitePages, now the largest database of American people, cleans up act|accessdate=August 7, 2013}} 21. ^{{cite news|title=The background-check scams: Is WhitePages really better than Intelius?|url=https://venturebeat.com/2009/05/07/the-background-check-scams-is-whitepages-really-better-than-intelius/|date=May 7, 2009|first=Matt|last=Marshall|accessdate=August 7, 2013}} 22. ^{{cite news|title=WhitePages upgrades business search, adds "store finder"|url=http://seattletimes.com/html/technologybrierdudleysblog/2012197459_whitepages_upgrades_business_s.html|first=Brier|last=Dudley|newspaper=The Seattle Times|date=June 24, 2010}} 23. ^{{cite news|title=Local shops join forces with coupon websites to sweeten sales|first=Melissa|last=Allison|author2=Amy Martinez |url=http://seattletimes.com/html/retailreport/2012259556_retailreport02.html|newspaper=The Seattle Times|date=July 1, 2010|accessdate=August 6, 2013}} 24. ^{{cite news|first=Amy|last=Martinez|date=October 20, 2010|accessdate=August 7, 2013|newspaper=The Seattle Times|url=http://seattletimes.com/html/businesstechnology/2013209878_dealpopweb21.html|title=WhitePages' DealPop to try national approach as it takes on Groupon, other coupon websites}} 25. ^{{cite news|title=Tippr Grabs Sales & Tech Talent in DealPop Acquisition, Continuing Daily Deals Dogfight for Third Place|url=http://www.xconomy.com/seattle/2011/06/01/tippr-grabs-sales-tech-talent-in-dealpop-acquisition-continuing-daily-deals-dogfight-for-third-place/|newspaper=Xconomy|date=July 1, 2011|accessdate=August 7, 2013|first=Curt|last=Woodward}} 26. ^{{cite web | last=Carlson | first=Nicholas | title=With Buyback, 16-Year-Old Startup WhitePages Is Doing Something Very Rare With $80 Million | website=Business Insider | date=October 21, 2013 | url=http://www.businessinsider.com/whitepages-stock-buyback-2013-10 | accessdate=August 18, 2016}} 27. ^{{cite news|title=WhitePages goes Android first with latest app|url=http://news.cnet.com/8301-1023_3-20079150-93/whitepages-goes-android-first-with-latest-app/|date=July 13, 2011|first=Ina|last=Fried|accessdate=August 7, 2013|publisher=All Things Digital}} 28. ^1 2 {{cite news|url=http://pro.whitepages.com/sites/pro.whitepages.com/files/Marketing_Documents/CardNotPresent%20Article%2010.24.12.pdf|publisher=CNP Report|first=D.J.|last=Murphy|date=October 24, 2012|accessdate=September 24, 2013|title=WhitePages PRO Taps Phone Data and More to Identify CNP Fraud}} 29. ^1 {{cite news|title=WhitePages' Current Caller ID app powers more than 5B calls & texts, adds new customization features|url=https://venturebeat.com/2013/07/25/whitepages-current-caller-id-app-powers-more-than-5b-calls-texts-adds-new-customization-features/|publisher=VentureBeat|first=Devindra|last=Hardawar|date=July 25, 2013|accessdate=August 7, 2013}} 30. ^{{cite news|title=WhitePages Scoops up Mr. Number, an Android App for Blocking Unwanted Calls|date=June 1, 2013|first=Ina|last=Fried|url=http://allthingsd.com/20130601/whitepages-scoops-up-mr-number-an-android-app-for-blocking-unwanted-calls/|newspaper=The Wall Street Journal|accessdate=August 7, 2013}} 31. ^{{cite news|title=With Buyback, 16-Year-Old Startup WhitePages Is Doing Something Very Rare With $80 Million|first=Nicholas|last=Carlson|date=October 21, 2013|url=http://www.businessinsider.com/whitepages-stock-buyback-2013-10#ixzz2qRETXgXX|publisher=Business Insider|accessdate=October 30, 2014}} 32. ^{{cite news|title=Nextcast: WhitePages CEO Alex Algard on the distraction of outside investors and keeping your startup zeal|first=Jeff|last=Dickey|date=April 5, 2014|accessdate=May 2, 2014|url=http://www.geekwire.com/2014/nextcast-whitepages-ceo-alex-algard-distraction-outside-investors-keep-startup-zeal/|publisher=Geekwire}} 33. ^{{cite web | last=Perez | first=Sarah | title=Whitepages Acquires NumberCop To Improve Its Scam-Detecting Caller ID App | website=TechCrunch | date=June 10, 2015 | url=https://techcrunch.com/2015/06/10/whitepages-acquires-numbercop-to-improve-its-scam-detecting-caller-id-app/ | accessdate=August 12, 2016}} 34. ^{{cite web | last=Lunden | first=Ingrid | title=Whitepages spins out its caller-ID business as Hiya to take on TrueCaller | website=TechCrunch | date=April 27, 2016 | url=https://techcrunch.com/2016/04/27/whitepages-hiya/ | accessdate=July 8, 2016}} 35. ^{{cite web | last=Flynn | first=Kerry | title=Meet Hiya: Whitepages Spins Off Caller ID Business With Mission To Fight Robocalls, Spam Texts Worldwide | website=International Business Times | date=April 27, 2016 | url=http://www.ibtimes.com/meet-hiya-whitepages-spins-caller-id-business-mission-fight-robocalls-spam-texts-2360298 | accessdate=July 8, 2016}} 36. ^1 2 {{cite web | title=Whitepages Founder Alex Algard Gives Up CEO Slot To Focus On Caller ID Startup Hiya | newspaper=Forbes | date=September 16, 2016 | url=https://www.forbes.com/sites/amyfeldman/2016/09/16/whitepages-founder-alex-algard-gives-up-ceo-slot-there-to-focus-on-caller-id-spinoff-hiya/#2db4ba761803 | accessdate=September 20, 2016}} 37. ^{{cite web|url=http://about.whitepages.com/team/ | title= Rob Eleveld whitepages.com |accessdate= Apr 26, 2017}} 38. ^{{cite web|url=http://about.whitepages.com/team/ | title= Jason Eglit whitepages.com |accessdate= Apr 26, 2017}} 39. ^{{cite web|url=http://about.whitepages.com/team/ | title= Kelly Schmitt whitepages.com |accessdate= Apr 26, 2017}} 40. ^1 {{Cite news|url=https://www.geekwire.com/2017/tech-moves-pioneer-square-labs-adds-former-faraday-future-exec-smartlabs-ceo-joins-panopto-board/|title=Tech Moves: Pioneer Square Labs adds former Faraday Future exec; Smartlabs CEO joins Panopto board; and more|date=2017-12-27|work=GeekWire|access-date=2018-07-02|language=en-US}} 41. ^{{cite news|publisher=IntoMobile|first=Dusan|last=Belic|date=May 8, 2012|accessdate=September 24, 2013|url=http://www.intomobile.com/2012/05/08/whitepages-ios-app-gets-nearby-search-capability/|title=WhitePages' iOS app gets nearby search capability}} 42. ^1 2 3 {{cite news|title=A Directory of Success: WhitePages CEO Alex Algard|date=February 2, 2011|newspaper=Examiner|first=Paul|last=Kim}} 43. ^{{cite news|title=WhitePages IDs Growth in the Explosion of Personal Data|date=August 20, 2012|first=Curt|last=Woodward|accessdate=August 7, 2013|url=http://www.xconomy.com/seattle/2012/08/20/whitepages/}} 44. ^1 {{cite book|author1=Ralph M. Stair|author2=George Reynolds|author3=George Walter Reynolds|title=Fundamentals of Information Systems|url=https://books.google.com/books?id=J85RP4YmBTYC&pg=PA253|accessdate=7 August 2013|date=December 2008|publisher=Cengage Learning|isbn=978-1-4239-2581-1|pages=253–}} 45. ^1 {{cite news|title=Connecticut may let residents remove directory information|url=http://www.scmagazine.com/connecticut-may-let-residents-remove-directory-data/article/100267/#|date=December 28, 2007|first=Dan|last=Kaplan|newspaper=SC Magazine}} 46. ^{{cite news|publisher=VentureBeat|title=WhitePages acquires Mr. Number, the phone-spam Android app with 7M downloads, to reduce phone spam|url=https://www.reuters.com/article/2013/05/31/idUS27174982720130531|first=John|last=Koetsier|date=May 31, 2013|accessdate=December 2, 2013}} 47. ^1 2 3 4 5 6 7 8 9 10 11 12 {{cite news| first=Amy|last=Feldman |title=Alex Algard Risked Everything To Turn His Struggling Firm, Whitepages, Into A Growing Tech Company | newspaper=Forbes | date=August 23, 2016 | url=https://www.forbes.com/sites/amyfeldman/2016/08/03/alex-algard-risked-everything-to-turn-his-struggling-firm-whitepages-into-a-growing-tech-company/#165b97ae73d0 | accessdate=August 10, 2016}} 48. ^{{cite web | title=Whitepages Pro – Mobile Identity Data for Businesses | website=Whitepages Pro | url=http://pro.whitepages.com/ | accessdate=August 15, 2016}} 49. ^{{citation|url=http://whitepagesinc.com/about/|publisher=WhitePages|title=About Us|accessdate=December 2, 2013}} 50. ^{{cite book|author1=Daniel Zhi Sui|author2=Sarah Elwood|author3=Michael F. Goodchild|title=Crowdsourcing Geographic Knowledge: Volunteered Geographic Information (VGI) in Theory and Practice|url=https://books.google.com/books?id=SSbHUpSk2MsC&pg=PA267|accessdate=7 August 2013|date=10 August 2012|publisher=Springer|isbn=978-94-007-4587-2|pages=267–}} 51. ^{{cite web | last=Stern | first=Joanna | title=How to Stop Robocalls … or at Least Fight Back | website=WSJ | date=June 28, 2016 | url=https://www.wsj.com/articles/how-to-stop-robocalls-or-at-least-fight-back-1467138771 | accessdate=July 8, 2016}} 52. ^{{cite web | last=Lerman | first=Rachel | title=Whitepages spins out mobile caller-ID startup Hiya | website=The Seattle Times | date=April 27, 2016 | url=http://www.seattletimes.com/business/technology/whitepages-spins-out-mobile-caller-id-startup-ceo-takes-on-dual-roles/ | accessdate=July 8, 2016}} External links
5 : Directories|Internet properties established in 1997|Privately held companies based in Washington (state)|Companies based in Seattle|Online person databases |
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