| 词条 | Wunderman |
| 释义 |
|name = Wunderman |logo = |foundation = 1958 |founder = Lester Wunderman |location = New York City, New York |locations = 175 offices in 60 countries |industry = Advertising, Digital Marketing |key_people = Mel Edwards (Global CEO) Lester Wunderman (Founder) Daniel Bonner (Global Chief Creative Officer)[1] Judy Jackson (Global Chief Talent Officer) Jamie Gutfreund (Chief Marketing Officer) Diane Holland (Global Chief Financial Officer) Shane Atchison (CEO North America) Caspar Schlickum (CEO Asia Pacific) Juan Pablo Jurado (CEO Latin America) Becky Chidester (CEO Wunderman Health) Andrew Rutberg (CEO Wunderman\\MSC) Stephan Pretorius (UK Group CEO and Global CTO) Jacques van Niekerk (CEO Wunderman Data) Neil Stewart (CEO Wunderman Commerce)[2] |parent = WPP |homepage = Wunderman.com }}Wunderman is a global digital agency with 200 offices in 70 markets. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of international advertising group WPP Group ({{NASDAQ|WPPGY}}).[3] On November 26, 2018, it announced it was merging with the world’s oldest ad agency J. Walter Thompson to form Wunderman Thompson.[4][5] HistoryIn 1958, Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK).[6] Founder Lester Wunderman is widely considered,[7] to be the creator of modern-day Direct Marketing—a term he originated in a 1967 speech at MIT.[8] Wunderman, Ricotta & Kline was acquired by Young & Rubicam in 1973.[9] To reflect the global expansions of the agency alongside then client American Express the agency became Wunderman Worldwide in the 1980s.[10] Since then it has expanded its reach into the interactive, strategic and data-analysis fields.[11] In 2017 Wunderman and POSSIBLE were merged to form a digital marketing and advertising unit. The POSSIBLE agency brand will remain separate, but will answer into Wunderman. [12] Notable WorkIn 1961, the American Association of Advertising Agencies (4A’s) asked Wunderman Ricotta and Kline to become the first direct-mail agency to join its ranks symbolizing the advertising industries acceptance of direct marketing as discipline.[13] Among the agency’s early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign, the United States Post Office campaign for Mr. ZIP[14] and the ZIP code, and the magazine subscription card.)[15] A long-time relationship with American Express eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well.[15] In 2002, Wunderman won the inaugural Cannes Lions Direct Grand Prix.[16] Since then numerous members of Wunderman have served on, or acted as Cannes Lions juries chairmen including Daniel Morel and Eco Moliterno.[17][18] Growth and Acquisitions
References1. ^[https://www.prnewswire.com/news-releases/daniel-bonner-joins-wunderman-as-global-chief-creative-officer-300605735.html] {{WPP}}2. ^[https://www.wunderman.com/about] 3. ^Wunderman 4. ^{{Cite news|url=https://www.thedrum.com/news/2018/11/26/jwt-and-wunderman-merged-form-wunderman-thompson|title=JWT and Wunderman merged to form ‘Wunderman Thompson’|work=The Drum|access-date=2018-11-27|language=en}} 5. ^{{Cite web|url=https://www.adweek.com/agencies/wpp-will-merge-j-walter-thompson-with-wunderman-to-form-wunderman-thompson/|title=WPP Will Merge J. Walter Thompson With Wunderman to Form Wunderman Thompson – Adweek|website=www.adweek.com|language=en-US|access-date=2018-11-27}} 6. ^Being Direct: Making Advertising Pay, 2nd Edition, Pages 147-151, 2004, The Direct Marketing Association 7. ^Impiric changes its name, WPP Press Centre, June 1, 2001 8. ^Being Direct: Making Advertising Pay, 2nd Edition, Pages 171-155, 2004, The Direct Marketing Association 9. ^{{Cite news|url=https://adage.com/article/adage-encyclopedia/wunderman-wunderman-cato-johnson/98941/|title=Wunderman (Wunderman Cato Johnson)|access-date=2018-11-26|language=en}} 10. ^Advertising Age, Encyclopedia of Advertising Wunderman (Wunderman Cato Johnson) September 15, 2003 11. ^Impiric changes its name, WPP Press Centre, June 1, 2001 12. ^[https://www.adweek.com/agencies/wpp-is-combining-2-of-its-agencies-possible-and-wunderman-to-form-a-digital-powerhouse/ AdWeek Reports the merger] 13. ^Advertising Age, Encyclopedia of Advertising Wunderman (Wunderman Cato Johnson) September 15, 2003 14. ^Smithsonian National Postal Museum Mr. ZIP 15. ^1 Marketing Legend Lester Wunderman Live on ‘The Alan Levy Show’ 16. ^Campaign, Harrison Bows Out of HTW by Kate Nettleton, May 24, 2007 17. ^Adweek, Daniel Morel, CEO, Wunderman Worldwide, Jury President, Direct Lions, by Kristen Rountree, June 17, 2003 18. ^{{cite web|url=http://portalimprensa.com.br/cadernodemidia/noticias/2009/01/28/imprensa25743.shtml |title=Eco Moliterno, da Wunderman, será jurado no Festival de NY| publisher=Portal Imprensa|accessdate=November 7, 2016}} 19. ^[https://www.businesswire.com/news/home/20150113006559/en/Wunderman-Acquires-Majority-Stake-Phantasia] 20. ^[https://www.prnewswire.com/news-releases/wunderman-takes-majority-stake-in-salesforce-focused-consultancy-pierry-in-the-us-300522911.html] 21. ^[https://www.prnewswire.com/news-releases/wunderman-expands-its-consulting-presence-in-spain-and-latin-america-with-acquisition-of-digital-consultancy-the-cocktail-300468366.html] 22. ^[https://www.prnewswire.com/news-releases/wunderman-acquires-majority-stake-in-pmweb-a-leading-digital-marketing-specialist-in-brazil-300384618.html] 23. ^[https://www.prnewswire.com/news-releases/wunderman-acquires-amazon-focussed-content-and-campaign-agency-2sales-300706688.html] 3 : Advertising agencies based in New York City|Business services companies established in 1958|1958 establishments in New York (state) |
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