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词条 XO Group
释义

  1. History

  2. Products and services

  3. References

  4. External links

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| name = XO Group
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| type = Subsidiary
| traded_as = {{NYSE was|XOXO}}
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| foundation = {{start date and age|1996|5}} (as The Knot Inc.)
| founder = David Liu
Carley Roney
| defunct =
| location_city = 195 Broadway
New York City, New York
| locations =
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| key_people = {{Plainlist |
  • Mike Steib (CEO)
  • Gillian Munson (CFO)
  • Nic Di Iorio (Chief Technology Officer)
  • Paul Bascobert (President)
  • Dhanusha Sivajee (CMO)
  • Michelle Dvorkin (EVP, Human Resources)
  • Jeffrey Yin (General Counsel)

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| num_employees = 770
| num_employees_year = 2017
| owner = Permira Funds
Spectrum Equity
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| location_country = U.S.
| homepage = {{URL|xogroupinc.com}}
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XO Group Inc. (formerly The Knot Inc.) is an American media and technology company that provides content, tools, products and services for couples who are planning weddings, creating a home, and starting a family. The company generates revenue through online advertising, merchandising, registry services, and publishing. The company headquarters are located in New York City, with offices in several locations in its domestic American market as well as in international markets such as for example China.

History

David Liu, his wife Carley Roney and their business partners, Rob Fassino, and Michael Wolfson founded The Knot Inc. in 1996.[1] They found that the internet could facilitate and reduce anxiety in the process of wedding planning between couples.[1] The startup received seed financing from AOL, the partners launched The Knot brand as a portal on AOL.[2] In 1997, TheKnot.com launched on the internet.[3]

The company launched an online gift registry in partnership with QVC and published its first book, The Knot Complete Guide to Weddings in the Real World.[4] In December 1999, the company raised $35 million in an initial public offering.[5]

On December 2, 2000, the company launched its own bridal magazine and went public. The Knot Weddings Magazine is published four times a year and is sold on newsstands.[6]

In 2001, The Knot Inc. acquired WeddingPages, Inc., a publisher of regional bridal magazines, to expand its magazine offerings to local markets. Today, The Knot publishes regional magazines in 17 markets in the US. Online, the company hosts wedding vendor listings in its online directories.

In 2004, the company launched a television series, Real Weddings from The Knot, on the Oxygen Network,[7] and in 2005 it launched a streaming online video channel, The Knot TV, that runs on TheKnot.com. In 2009, the company launched a wedding planning show, called The Knot LIVE, which streams in real time to TheKnot.com from its New York City headquarters once a week.

In April 2005, the company became listed on the NASDAQ Stock Market with the ticker symbol "KNOT."

The Nest brand launched in 2005 with a website, and a magazine followed in 2006.[8] The brand serves cohabitating couples and newlyweds with lifestyle content about home decor, finance, cooking, entertaining and relationships. The brand also has two books in print, The Nest Newlywed Handbook and The Nest Home Decor Handbook.

In 2005, The Knot created a CD of wedding music called "The Knot Collection of Ceremony & Wedding Music." The Company also partnered with American Express to offer a co-branded rewards card for The Knot and The Nest.

In 2006, the company acquired WeddingChannel.com which included its registry platform and helped to consolidate the bridal media industry.[9]

In 2008, the company launched TheBump.com to serve expectant and new parents.[10] The Bump Pregnancy Guides feature pregnancy-related content and local pregnancy and baby resources in a pocket-sized magazine distributed through OBGYN offices across the country.

The Knot celebrated its 20-millionth member milestone in June 2010. [11]

In June 2011, the company transferred its common stock listing to the New York Stock Exchange (NYSE) with the symbol "XOXO".[12]

Mike Steib joined XO Group as president in July 2013 and assumed the role of CEO in March 2014.[13]

In October 2015, XO Group announced the acquisition of GigMasters, an online marketplace for event vendors, and a partnership with Jetaport, the discounted hotel room block booking service. [14]

Products and services

XO Group Inc. publishes wedding planning, nesting, and baby related content on multiple media platforms.

References

1. ^{{cite news|url=http://www.time.com/time/photogallery/0,29307,1684576,00.html |title=Carley Roney and David Liu - Photo Essays |publisher=TIME |date= 2007-11-15|accessdate=2010-03-25}}
2. ^{{cite web|url=http://www.successmagazine.com/corner-office-david-liu-and-carley-roney-tie-the-knot/PARAMS/article/929 |title=Corner Office: David Liu and Carley Roney Tie the Knot | SUCCESS Magazine | What Achievers Read |publisher=SUCCESS Magazine |date= |accessdate=2010-03-25}}
3. ^{{cite news|last=Roney |first=Carley |url=http://www.time.com/time/business/article/0,8599,1684491,00.html |title=Something Old, Something New |publisher=TIME |date=2007-11-15 |accessdate=2010-03-25}}
4. ^{{cite web|url=http://www.businessweek.com/magazine/content/05_15/b3928150_mz027.htm |title=The Knot: Here Come The Brides |publisher=Businessweek.com |date=2005-04-11 |accessdate=2010-03-25 |deadurl=yes |archiveurl=https://web.archive.org/web/20100104120247/http://www.businessweek.com/magazine/content/05_15/b3928150_mz027.htm |archivedate=January 4, 2010 }}
5. ^{{cite news|last=Hass |first=Nancy |url=https://www.nytimes.com/1999/12/05/style/a-night-out-with-carley-roney-at-the-com-wedding.html?pagewanted=1 |title=A NIGHT OUT WITH - Carley Roney - At the .com Wedding |publisher=NYTimes.com |date=1999-12-05 |accessdate=2010-03-25}}
6. ^{{Cite web|url=http://www.referenceforbusiness.com/history/Th-Ul/The-Knot-Inc.html|title=The Knot, Inc. Company Profile, Information, Business Description, History, Background Information on The Knot, Inc.|website=www.referenceforbusiness.com|language=en|access-date=2018-01-26}}
7. ^{{cite news| url=https://www.nytimes.com/2005/03/14/technology/14ecom.html?scp=1&sq=David%20Liu,%20The%20Knot&st=cse | work=The New York Times | title=Web Sites Try Offering TV Shows | first=Bob | last=Tedeschi | date=2005-03-14}}
8. ^{{cite news|url=http://www.time.com/time/specials/2007/article/0,28804,1809858_1809956_1811550,00.html |title=The Nest - 50 Best Websites 2008 |publisher=TIME |date= 2008-06-17|accessdate=2010-03-25}}
9. ^{{cite web|url=http://www.businessweek.com/magazine/content/06_39/b4002134.htm |title=The Knot And WeddingChannel: Just Married |publisher=Businessweek.com |date= |accessdate=2010-03-25 |deadurl=yes |archiveurl=https://web.archive.org/web/20100410051716/http://www.businessweek.com/magazine/content/06_39/b4002134.htm |archivedate=April 10, 2010 }}
10. ^{{cite web|url=http://forums.thebump.com/profile/bumpmaydate= |accessdate=2015-01-14 |deadurl=yes }}
11. ^ Folio Mag. Johnson-Greene, Chandra "The Knot, WeddingChannel.com Reach the 20 Million Mark" Folio Mag" 22 June 2010. Retrieved 19 November 2015.
12. ^{{cite web|url=http://www.xogroupinc.com/press-releases-home/2011-press-releases/2011-06-28-the-knot-inc-highlights-expanded-footprint-with-launch-of-xo-group-inc.aspx |title=The Knot Inc. Highlights Expanded Footprint with New Corporate Name, XO Group Inc. |date=June 28, 2011 |publisher=XO Group Inc. |accessdate=July 21, 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20130130110214/http://www.xogroupinc.com/press-releases-home/2011-press-releases/2011-06-28-the-knot-inc-highlights-expanded-footprint-with-launch-of-xo-group-inc.aspx |archivedate=January 30, 2013 }}
13. ^Internet Retailer, Rueter, Thad. [https://www.internetretailer.com/2013/07/01/e-retailer-xo-group-hires-president E-retailer XO Group hires a president from the U.S. arm of Vente-Privee], "Internet Retailer", 1 July 2013. Retrieved on 12 November 2015
14. ^ Geomarketing.com. Chamberlain, Lauryn. "XO Group Expands Wedding Marketplace, Acquiring GigMasters" "Geomarketing.com" 6 October 2015. Retrieved on 30 November 2015.

External links

{{official|http://www.xogroupinc.com}}{{DEFAULTSORT:XO Group}}

6 : Media companies established in 1996|Companies formerly listed on the New York Stock Exchange|Media companies based in New York City|1996 establishments in New York (state)|1999 initial public offerings|2018 mergers and acquisitions

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